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HispanicProducts

Advertising Rate Book 2019

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table of Contents

Page Hispanic Print Products

•SDUTenEspañol ........................................................... 3 •HispanicPopulationinSanDiegoCounty ..................... 7

Hispanic Digital Products •uniontribuneenespanol.com .......................................... 9

Commission and Terms of Payment ................................... 10 Policy ................................................................................... 10

Dispatch and Market Research ............................................ 11

2019 Hispanic Products

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FREQUENCY RatEs (pci) 1x 4x 12x 26x

Full Run 101,000 Distribution $22.00 $19.00 $16.00 $13.00

Color Less than 1/4 page 1/4 page + $75.00 - Flat cost $150.00 - Flat cost

Full Run - 101,000 Distribution $13.00

■ sDUt EN EspañoL aD DimENsioNstaBLoiD-paGE CoLUmN WiDtHs

1Column 1.53inches2Columns 3.22inches3Columns 4.92inches4Columns 6.61inches5Columns 8.31inches6Columns 10inchesStandardFull-Page 6columnswidex10inches

DoUBLE-tRUCK CoLUmN WiDtHs(Layout and print sizes. includes 1” gutter)

12Columns 21.00inches

■ DEaDLiNEsSpace reservation deadline is Friday at 4 pM, 6 working days prior to publication date. Holidays requiring earlier deadlines include: New Year’s Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and christmas.

■ CaNCELLatioNsDisplay Ads: 12 pM, pST, Monday prior to publication.

■ DELivERiNG matERiaLsThere are a variety of ways to deliver ads to The San Diego Union-Tribune. AdDesk is a free service that allows you to send us your advertising material via the internet. contact your account representative for details.

■ mECHaNiCaL spECiFiCatioNs • 85- through 100-line screen required.• Screened area should be between 20% and 80%.• Please note that there is a 35% dot gain on press.• Reverses: Solid reverses must be screened to 80% tone if they

occupy more than 30% of the ad on ads 10 column inches or larger.

For more information go online at: www.utads.com

• Maximum total screen density is 220%, includes Under Color Removal (UCR) with only one solid. Two secondary colors should not exceed 70%; 80% for any single color not intended to print solid.

• Reverse type is acceptable, but should not be less than 14-point sans serif.

• Overprint type only into areas having tint values of 30% or less. When black type is on a screened or color background, the type should overprint without a knockout.

• Questions regarding color advertising specifications contact your account representative.

piCK-Up YoUR Ut aD (pci - color included) into UT en Español

2019 Español Frequency Rates

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sDUt EN EspañoL CLasiFiCaDos (Non-commercial)

Reach the Latino population in San Diego County. Pick up your ad in SDUT en Español, the largest Spanish-language weekly publication in the region. minimum ad space: 3 lines.

Cost Per Line Mustalsoruninfull-runClassifieds $1.25perday,privateparty $2.25perday,commercial

2016 sDUt EN EspañoL LoCaL RatEs (pci) ZoNE 1/2 paGE CLassiFiED LoCaL

Full Run $16.00 $14.00

all rates are net.

2019 Español Classified Rates

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MEXICO

PacificO

cean

91901

91910

91911

91913

91914

91915

91916

91917

91932

91935

91941

91942

91945

91950

91963

91977

91978

91980

92003

92007

92008

92009

92010

92011

92014

92019

92020

92021

92024

92025

92026

92027

92028

92029

92037

92040

92054

92055

92056

92057

92059

92061

92064

92065

92067

9206992070

92071

92075

92078

92081

92082

92083

92084

92086

92091

92096

92101 92102

9210392104 92105

92106

92107

92108

92109

92110

92111

92113

92114

92115

92117

9211992120

92121

92122

9212392124

92126

92127

92128

92129

92130

92131

92133

92135

92136 92139

92140

92145

92154

92155

92173

92182

92530

92536

92539

92544

92562

92563

92590

9259192592

92595

92596

SDUT en Español Distribution

■ HomE DELivERYDelivered on Saturday to 70,000 specific Spanish-speaking households.

■ siNGLE CopY31,000 copies distributed at in-store display racks in major Hispanic neighborhoods.MEXICO/U.S. BORDER

■ totaL DistRiBUtioNcombined distribution of over 101,000.

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SDUT en Español Distribution

SDUT en eSpañol ZIP CODE SATURDAY-HOME SATURDAY-STREET FULL-RUN SDUT en EspañolSAN DIEGO COUNTY SDUT en Español ZONES MINIMUM: 10,000 SATURDAY DISTRIBUTION

SOUTH BAY ZONE 1Bonita 91902 255 212 467 Chula Vista 91910 4,669 2,293 6,962 Chula Vista 91911 6,593 3,111 9,704 Chula Vista 91913 2,308 475 2,783 Eastlake 91914 1,029 1,029 Eastlake 91915 1,744 89 1,833 Imperial Beach 91932 1,168 1,567 2,735 National City 91950 4,723 2,592 7,315 Otay Mesa 92154 7,174 3,090 10,264 San Ysidro 92173 2,083 5,516 7,599 Paradise Hills 92139 1,629 269 1,898ZONE 1 TOTAL 33,375 19,214 52,589

CENTRAL ZONE 2Golden Hill 92102 3,318 1,729 5,047 North Park 92104 1,013 1,439 2,452 City Heights 92105 3,654 533 4,187 Logan Heights 92113 4,982 1,609 6,591 Encanto 92114 2,836 474 3,310 College Grove 92115 757 818 1,575 San Diego 92116 256 0 256ZONE 2 TOTAL 16,816 6,602 23,418

EAST COUNTY ZONE 3La Mesa 91941 80 Lemon Grove 91945 827 100 923 Spring Valley 91977 2,011 10 1,921 El Cajon 92019 180 114 294 El Cajon 92020 572 136 708 El Cajon 92021 399 438 835ZONE 3 TOTAL 3,989 798 4,761

NORTH INLAND ZONE 4Escondido 92025 1,765 1,531 3,296 Escondido 92026 1,080 155 1,235 Escondido 92027 2,359 2,359 San Marcos 92069 1,324 395 1,719 San Marcos 92078 492 492ZONE 4 TOTAL 7,020 2,081 9,101

NORTH COASTAL ZONE 5Oceanside 92054 622 1,317 1,939 Oceanside 92056 1,370 1,370 Oceanside 92057 2,122 2,122 Oceanside 92058 1,003 1,003 Vista 92081 298 1,091 1,389 Vista 92083 1,961 1,961 Vista 92084 1,526 1,526ZONE 5 TOTAL 8,902 2,408 11,310

TOTAL FULL CIRCULATION 70,102 31,103 101,205

Hoy FIn De SeMana Tijuana 100,000 Mexicali 30,000

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Hispanic Population

MEXICO

PacificO

cean

91901

91906

91910

91911

91913

91914

91915

91916

91917

91932

91935

91941

91942

91963

91980

92003

92007

92008

92009

92010

92011

92014

9201992020

92021

92024

92025

92026

92027

92028

92029

92037

92040

92054

92055

92056

92057

92059

92061

92064

92065

92066

92067

9206992070

92071

92075

92078

92081

92082

9208392084

92086

92091

92101 92102

9210392105

92106

92107

92108

92109

92110

92111

9211392114

92115

9211792119

92120

92121

92122

92124

92126

92127

92128

9212992130

92131

92139

92140

92145

92154

92155

92173

92182

92262

92264

92530

92532

92536

92539

92543

92544

92545

92548

92549

92551

92561

92562

92563

92567

92570

92571

9258292583

92584

92585

9258692587

92590

9259192592

9259592596

92879

92881

92883

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Hoy Fin De Semana Mexico

HoY FDsResidents of Mexico spend an estimated $6 billion each year in San Diego. Tap into that buying power with HOY FDS. Every Friday, we deliver your inserts to 100,000 homes in Tijuana and 30,000 homes in Mexicali, where residents look forward to seeing HOY FDS. Since 90% of them shop in San Diego once a month or more, they find the advertisements extremely useful.

HoY FDs pREpRiNt RatEs

tijuanaSingleSheet: $40.52cpmAllotherinserts: $73.50cpm

MexicaliSingleSheet: $42.50cpmAllotherinserts: $75.50cpm

■ Rop RatEsHoy FDS: $19 pci color included

■ HoY FDs aD DimENsioNstaBLoiD-paGE CoLUmN WiDtHs

1Column 1.53inches2Columns 3.22inches3Columns 4.92inches4Columns 6.61inches5Columns 8.31inches6Columns 10inchesStandardFull-Page 6columnswidex10inches

DoUBLE-tRUCK CoLUmN WiDtHs(Layout and print sizes. includes 1” gutter)

12Columns 21.00inches

■ pREpRiNt GUiDELiNEssCHEDULiNG: please check with your account manager prior to your run date for a confirmation of the number of preprints you’ll need and the amount to be billed.

BiLLiNG: preprint distribution cost will be applied toward your display advertising agreement.

spECiFiCatioNs:sizes: Minimum size: 5" x 7"single sheets: Two-sided piece, unfolded*Maximum size: 11" x 11" (for larger sizes, please call account manager)paper Stock:• Single sheet:

70# bond offset (.005) 100# coated (.005)

• Four-page tabloid: 30# stock minimum preprints not meeting minimum specifications may be subject to

additional handling charges.

■ DEaDLiNEs

Space reservation: 4 pM, Friday, 10 days prior to distribution date.

Proof return/Camera-ready deadline: 12 pM, Tuesday, 9 days prior to distribution date.

Distribution: Every Friday

DELivERY iNstRUCtioNs:CCN5091 4th StreetIrwindale, CA 91706 Hours of receiving are: 6AM – 3pM Monday through Friday All deliveries must call for appointment: 626-472-5222

paCKiNG iNstRUCtioNs: preprints should be stacked (in turns of 200 or more) on standard 3-1/2 ft. x 4 ft. skids. Each skid should weigh less than 2,000 lbs. Sections should be brick stacked (interlocking) and strapped on all four sides.

misCELLaNEoUs• Each page of preprints that’s made to look like news content

must have the word “Advertisement” at the top of the page.• If you would like to get product samples in the hands of your

customers, just ask your account manager.• Die-cut inserts, metal or plastic objects placed on an insert and

oddly shaped pieces must be submitted in advance for approval.• Inserts must not include postal indicia.

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As San Diego’s leading source for news, information and entertainment, sanDiegoUniontribune.com and our suite of digital products reach educated, affluent and tech-savvy San Diegans via the medium of their choice.

sanDiegoUniontribune.com e-Edition is an exact replica of the print The San Diego Union-Tribune, delivered to your computer each morning.

Uniontribuneenespanol.com is the online version of the tabloid featuring entertainment news, books, television and cable program listings, music, movies, health, lifestyle and cultural events.

sDUt en Español e-Edition is an exact replica of the print Enlace and can be accessed online at Uniontribuneenespanol.com

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2019 Hispanic Digital Rates

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Terms and Policies

CoMMission & TeRMs of PayMenTOur retail rates are non-commissionable. However, for your convenience, you may submit a written request to have your ads placed through your advertising agency at the commissionable retail rate.

You can establish billing directly with your agency, but keep in mind that the advertiser is ultimately responsible for payment of all invoices. When we accept advertising on a credit basis, payment is due according to the terms on the invoice. cash discounts are not available.

PoLiCyThe retail rates apply if you sell goods or services through one or more retail outlets that you own and operate within San Diego, Imperial, Orange, Riverside counties or Mexico (Ensenada North). Retail rates don’t apply to any ads that fit in the General or classified category. The classification of all advertising will be determined by the publisher.

1. position orders: We will attempt to place advertisements in line with your preference, but as advertising positions are not guaranteed, we can make no adjustments if and when a position request is not fulfilled. We cannot accept advertising orders which direct an ad to be omitted if not run in a special position or on a designated page.

2. Display advertising set to resemble news content will be labeled “ADVERTISEMENT.”

3. Liability for errors: The San Diego Union-Tribune is liable for errors in advertisements only when it fails to correct errors plainly marked by the advertiser on the proof and returned to the office by the designated proof-return deadline. Our liability then shall be limited to the actual cost of the portion of the advertisement occupied by the error.

4. Solid reverses must be screened to 80% tone if they occupy more than 30% of the entire ad (on ads 6-column-inches or larger).

5. The San Diego Union-Tribune reserves the right to reject any advertising.

6. The San Diego Union-Tribune reserves the right to revise its advertising rates at any time upon 30 days written notice. Advertising agreements accepted are subject to this reservation.

7. The advertiser may cancel his or her advertising agreement without an adjustment charge on the date the new or higher rates become effective, provided written notice of such a cancellation is given to Union-Tribune publishing co. before said date.

8. Advertisers with ads measuring at least five column-inches may receive proof delivery.

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Services

MaRkeT ReseaRCHThe San Diego Union-Tribune Research group is eager to help you plan your media buy. in addition to our extensive research databases, we offer our out-of-town advertisers a complete local perspective of the San Diego market. Ask your account manager for ways the research group can help you develop a strong media buy in San Diego.

tHE saN DiEGo UNioN-tRiBUNE REsEaRCH tooLsHere are some of the powerful research tools we offer to assist in making your media buy more effective:

• Database MarketingWe offer specialized assistance with geographic trade area analysis and database consulting services. This service is extremely helpful when planning your marketing program.

• Targeting by ZIP Code, Sub ZIP or Household LevelYou tell us the demographics for the market you wish to reach and we’ll find the highest concentration of that market segment. We can also identify your customer based on lifestyle characteristics.

• Industry InformationOur research group conducts proprietary annual and bi-annual studies for department, discount, grocery and drug stores, in addition to other studies. We also purchase syndicated data and publish annual research pieces for the automotive and travel industries.

• PRIZMclassifies every U.S. household into one of 66 consumer segments based on the household's purchasing preferences. PRIZM enables marketers to create a complex portrait of their customers by answering their important questions:• Who are my targets?• What are they like? • Where can I find them? • How can I reach them?

• ScarboroughThis reach and frequency software package measures the effectiveness of your media mix against specific target groups and consumer buying habits. This is an excellent resource when evaluating your media buys in terms of reach, frequency, gross impressions, cost-per-point, and GRPs.

• Media-Mix AnalysisWe can prepare a detailed look at the reach and frequency of your current media schedule using Scarborough research. For example, if you’re trying to reach San Diego’s Hispanic market, as your partner in success, we would recommend a media mix of The San Diego Union-Tribune and the top local radio stations to reach Hispanics. As a result, your advertising benefits from the strengths of each media and you reach nearly 70 percent of all San Diego Hispanics.

• Nielsen, Inc.Nielsen provides our research team with national and local geography based data (census/demos, market potential indices, consumer expenditures), business data, as well as our market's advertisers media spends and media shares.

• Research and Analysis of Media (RAM)RAM is a unique research system that measures how advertisements and articles are read and understood. With our online research panel of The San Diego Union-Tribune readers, RAM gives our research group the ability to analyze the performance and effectiveness of any ad for our advertisers.

CReaTive seRviCes

create advertising campaigns that sell, with the help of our artists and copywriters. Our creative Services group has partnered with many of our advertisers in developing successful, award-winning campaigns. call your account representative for details.

DisPaTCH

When you need proofs or advertising materials picked up or delivered, just call our Dispatch department at (619) 293-1680.