history of ballantines whisky

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History of Ballantines Whisky

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Page 1: History of Ballantines Whisky
Page 2: History of Ballantines Whisky

Ballantine's the scotch Whisky

Page 3: History of Ballantines Whisky

Ballantine's is a range of blended scotch whiskies distilled by George Ballantine & Son Ltd in Dumbarton, Scotland.

The Ballantine's flavour is dependent on 50

single malts, four single grains and in particular the fingerprint malts from Miltonduff and Glenburgie. The brand has won many accolades and awards for its products.

Ballantine'sthe scotch WhiskyFrom WikipediaLink: http://en.wikipedia.org/wiki/Ballantine%27s

Page 4: History of Ballantines Whisky

HistoryA Bottle of 12 years old

The heritage of Ballantine's scotch whisky can be traced back to 1827, when farmer's son George Ballantine set up a small grocery store in Edinburgh supplying a range of whiskies to his clientele. In 1865 George delegated the store's operation to his eldest son, Archibald, while he opened a larger establishment in Glasgow. Here he concentrated on the wine and spirit trade, catering to clients

which included the Hindu Royal Family. He also began to create his own blends. These inspired additional demand, drawing second son, George junior, into the business. Trading as "'George Ballantine and Son Ltd"', the firm added a bonded warehouse and began to export their Scotch. George senior retired in 1881, George junior taking over, and died 10 years later at 83 to many tributes.

Ballantine's the scotch Whisky

Page 5: History of Ballantines Whisky

HistoryA Bottle of 12 years old

Business thrived under George junior, the family selling out profitably to the firm of "'Barclay and McKinlay"' in 1919. Building on the reputation and goodwill of the "Ballantine's" name, the new owners focused on developing it as a brand for their blended scotches. When increasing resources were needed to compete fully in the growing world market, the internationally experienced Canadian distilling concern of "'Hiram Walker Gooderham & Worts"' acquired Ballantine's in 1937. The same year the company received the Grant of Heraldic Arms featured on their bottles, recognising

"'George Ballantine & Son"' as an "incorporation noble on the Noblesse of Scotland".

The new owners' first task was to secure fillings, to which end the Miltonduff and Glenburgie Distilleries were purchased, and a massive new grain distillery - the largest in Europe - built at Dumbarton. During the 1960s the company turned to Europe - at that time an unexplored market for Scotch - and by 1965 had secured such a strong foothold there that it resolved to gear the home trade to supporting the overseas business.

Ballantine's the scotch Whisky

Page 6: History of Ballantines Whisky

Strong distribution and the popularity of Scotch whisky in the mid-80’s were key influencers in growth. Ballantine’s was named the number one brand in Europe and the third largest in the world in 1986 with the oldest product Ballantine’s Finest. In Korea, Ballantine’s is the clear number one in the super-premium category with its ever-popular Ballantine’s 17 in addition to 21 and 30. In 1988, the Company became part of the global beverage conglomerate Allied Domecq.

In 2002 the large Dumbarton Grain distillery was mothballed, with production shifting to the Strathclyde Grain distillery in the Gorbals of Glasgow. In 2005 Ballantine's was acquired by Pernod Ricard. Ballantines still maintain a large bonded warehouse complex in Dumbarton East and a bottling plant to the North of the town.

In 2006, Sandy Hyslop was appointed as Ballantine's Master Blender – the 5th Master Blender in Ballantine's 180 year history.

Ballantine's the scotch Whisky

HistoryA Bottle of 12 years old

Page 7: History of Ballantines Whisky

ProductsBallantine's has a range of six scotches with very distinctive characteristics and age statements:

Finest: blended - soft, sweet and complex12 year old: blended - Fresh, soft, and nutty12 year old: "Pure Malt" vatted malt - Honey sweet, spicy and deep17 year old: blended - the worlds best whisky (Jim Murray’s Whisky Bible 2011)21 year old: blended - spig, aromatic and heather smoke (not in Norway)30 year old: blended - rich, oak influenced and lingering (not in Norway)

sponsorshipScottish Open Golf TournamentAustralian A-League Football, Season 2007-8 - currentDumbarton Football Club

Ballantine's the scotch Whisky

Page 8: History of Ballantines Whisky

Ballantine's the scotch Whisky

Page 9: History of Ballantines Whisky

timeline

1827 George Ballantine begins to supply a select range of whiskies from his grocery shop in Edinburgh’s Cowgate, marking the birth of what is to become a world famous Scotch whisky name.

1836 Response to the whiskies is overwhelming and business grows. George Ballantine moves his business to Glasgow and his sons join the business. News of the outstanding whisky travel fast and far, and they soon begin exporting Ballantine’s Scotch whisky.

1879 The press describes George Ballantine and Son as ‘having cultivated a high reputation as blenders of Ballantine’s Fine Old Highland Whisky’.

1895 In recognition of the brand’s superior quality, Queen Victoria awards the company a Royal Warrant when she visits Glasgow.

1919 With growing popularity comes commercial success. Foreseeing the potential of George Ballantine and Son, the respected firm Barclay and McKinlay acquires the business and further grows the company.

1933 Prohibition is repealed in America. The popularity of Ballantine’s whisky soars after Prohibition and Ballantine’s develops strong associations with the famous 21 Club in Manhattan.

1935 The rapid growth of the business catches the attention of a large Canadian conglomerate, Hiram Walker, which acquires and expands the business to new heights.

Ballantine's the scotch Whisky

Page 10: History of Ballantines Whisky

Ballantine's the scotch Whisky

timeline

1938 Ballantine’s receives its Grant of Heraldic Arms, recognising the brand as an ‘incorporation noble on the Noblesse of Scotland’. To this day, the heraldic arms appear on every bottle of Ballantine’s.

1945 (Post WWII) - An abundance of Scotch whisky heralds a push into Europe, establishing distributors, where luxury goods were scarce.

1950s Ballantine’s 17 Years Old distributed to Japan; gaining iconic status in the 1970’s & 80’s through Asian and Duty Free markets.

1960s Ballantine’s re-establishes itself as a leading brand in America.

1970s Ballantine’s launches ‘The Good Life’ campaign, reflecting an aspirational way of life. Campaign was used consistently in Ballantine’s Finest markets for over 15 years, allowing Ballantine’s to become synonymous with an aspirational lifestyle.

1986 Ballantine’s is now one of world’s top three best-selling whiskies. Strong distribution and the popularity of Scotch whisky in the mid-80’s were key influencers in growth.

1987 Hiram Walker merges with Allied Lyons. Allied Distillers starts operating. In recognition of Ballantine’s leadership in the global market, Allied Distillers Ltd is presented with the Queen’s Award for Export Achievement, its third award following earlier commendations in 1968 and 1986. Ballantine’s sponsors the European Snowboarding Championships

Page 11: History of Ballantines Whisky

Ballantine's the scotch Whisky

timeline

1995 Allied Lyons purchases Spanish drinks giant, Domecq who were already the Spanish distributors for Ballantine’s to form Allied Domecq. The new phase for Ballantine’s begins.

1996 The ‘Inspiration’ global campaign for Ballantine’s Finest is launched.

1996 Ballantine’s Finest ‘Urban High’ campaign brought snowboarding competitions to city centres supported by leading musicians. This was part of a ‘two tier’ strategy whereby younger consumers were targeted through snowboarding and in the on - premise while core consumers were targeted through advertising and promotional activity in the off - premise.

2000 George Ballantine begins to supply a select range of whiskies from his grocery shop in Edinburgh’s Cowgate, marking the birth of what is to become a world famous Scotch whisky name.

2002 Ballantine’s Finest ‘Go Play’ campaign launched globally.

2003 Along with numerous awards and medals for Ballantine’s Aged whiskies, Allied Distillers wins the Distiller of the Year award in the International Wines and Spirits competition 2003, for the third time in 7 years.

2005 Pernod-Ricard purchases Allied Domecq, and with it, Ballantine’s.

Page 12: History of Ballantines Whisky

Ballantine's the scotch Whisky

http://www.ballantines.com/