history of interaction design - reprised - scad - 12nov2008

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An abstract history of Interaction Design David Malouf

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I gave this presentation to the students & faculty at SCAD\'s Industrial Design Dept on Nov. 12, 2008, during my house hunting trip. It was meant to be a preview of their future professor of interaction design, which I become on Jan 2nd.

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Page 1: History of Interaction Design - Reprised - SCAD - 12Nov2008

An abstract historyof Interaction Design

David Malouf

Page 2: History of Interaction Design - Reprised - SCAD - 12Nov2008

Excess material is removedTo reveal new object

Let’s start with the basics

What is interaction? The listening and responding between at least 2 entities.

Action by an initiation (passive or active) and a listener’s reaction, which leads to the initiator’s own reaction

EXAMPLE:

Whack withstone axe

Page 3: History of Interaction Design - Reprised - SCAD - 12Nov2008

But if only it stayed that simple

Page 4: History of Interaction Design - Reprised - SCAD - 12Nov2008

Systems & Eco-systems

Page 5: History of Interaction Design - Reprised - SCAD - 12Nov2008

Social Interactions

Page 6: History of Interaction Design - Reprised - SCAD - 12Nov2008

Open Data – “The Unproduct”

Page 7: History of Interaction Design - Reprised - SCAD - 12Nov2008

Gestural

Page 8: History of Interaction Design - Reprised - SCAD - 12Nov2008

Ambient & Ubiquitous & Passive Bio-feedback

Page 9: History of Interaction Design - Reprised - SCAD - 12Nov2008

That was about the mediums …

What about the focus of the designer?

What about the practice?

Where are we today?

Page 10: History of Interaction Design - Reprised - SCAD - 12Nov2008

Marc Rettig’s take – Goals of the process

© Marc Rettig 2004. http://marcrettig.com/

Page 11: History of Interaction Design - Reprised - SCAD - 12Nov2008

Historical view of the focus in terms of practice

Human Factors Leads to Human Computer Interaction Leads to Usability Evaluation Leads to early Interaction Design

Enter (Design – aesthetics & story telling)

Leads to Social Interaction Design Participatory story telling

Designer enables his own loss of control over the system

Leads to co-designing Interactive Systems As the data opens up, all control is lost, and the eco-system’s

infrastructure is what is designed, NOT the interfacing points.

But they still have to be imagined and modeled and exemplified.

Page 12: History of Interaction Design - Reprised - SCAD - 12Nov2008

Human Factors …

Page 13: History of Interaction Design - Reprised - SCAD - 12Nov2008

Human Computer Interaction

Page 14: History of Interaction Design - Reprised - SCAD - 12Nov2008

Usability Evaluation

Page 15: History of Interaction Design - Reprised - SCAD - 12Nov2008

Interaction Design takes off

Verplank MoggrigdeParcIDEO

Page 16: History of Interaction Design - Reprised - SCAD - 12Nov2008

The Software Design Manifesto

1991 (and again in 1996)

Mitch Kapor outlines the need for software to be designed, not just engineered.

Firmness, commodity and delight

Despite the enormous outward success of personal computers, the daily experience of using computers far too often is still fraught with difficulty, pain, and barriers for most people, which means that the revolution, measured by its original goals, has not as yet succeeded.

Page 17: History of Interaction Design - Reprised - SCAD - 12Nov2008

2 directions creating a continuum of practice

N. America remains focused on research & evaluation tools Cooper, “Tog”, J. Raskin

Europe takes aim at aesthetics, expressionism, and experimentation.

Gillian Crampton Smith Royal College of Art Interaction Design Institute of Ivrea

Page 18: History of Interaction Design - Reprised - SCAD - 12Nov2008

Systems and Experience Design

1998 – Everyone wants to become an Imagineer!

Experience Design takes off as new “brand value” All touch points inform “the brand” Story telling Service Design

Page 19: History of Interaction Design - Reprised - SCAD - 12Nov2008

Web 2.0 + iPod = Increase need for IxD

Page 20: History of Interaction Design - Reprised - SCAD - 12Nov2008

Bringing it all together

Page 21: History of Interaction Design - Reprised - SCAD - 12Nov2008

Other examples of bringing it together

JetBlue Bloomberg Blackberry What do you think?

Google/Android?

Nokia?

Sony?

Page 22: History of Interaction Design - Reprised - SCAD - 12Nov2008

The state of interaction design today …

Designers are still primarily educated focused on their medium. Interaction Designers are still arguing over definitions. An immature design discipline, Interaction Design, still does not

contribute to design foundation in almost every design education program.

In practice, those doing Interaction Design, do so as “non-designers”.

Collaboration with visual or industrial designers is weak

Interaction Designers often do not have basic design language education.

The demand for Interaction Design practice is outpacing the numbers of Interaction Designers out there today.