History of Marketing & Advertising

From Papyrus Scrolls to Modern Social Media

Marketing & Advertising20th Century

Early Photo Ads-

Coca-Cola 1898

Home Journal 1916

Pears Soap 1900

Compiled by author from sources: adage.com Image Source:

These early photos may seem trivial today as we tap on our computers and post pictures instantaneously on social media

1922 The Age of Radio

New York radio station WEAF broadcast the first paid radio commercial by Bell Telephone Company

Initially people did not want advertising on the radio

There was talk in congress to ban it, but it never happened

Eventually everyone would

own a radio

Broadcasting's problem was that it had much to give but nothing to sell

How do you finance an endless stream of programming and still make

money? 

Compiled by author from sources: news.wjct.org Image Source: Google Images

Weary of War Reform

Campaigns

After the 1st World War, tabloid newspapers became popular by covering topics such as crime, scandals and sports

Ad agencies began hiring movie stars and sports figures to persuade us to buy products such as cigarettes and soda

Radio created a new channel for advertisers

The Culture Of Consumerism

Compiled by author from sources: transifex.com Image Source: Google Images

1911 Fredrick Taylor

It spawned the assembly line- any color you like, as long as it’s black

Welcome to mass marketing, what could be better?

Even if the message was irrelevant to 75% of the audience, it was the most efficient way to reach 25%

“The Principles of Scientific Management”

His Objective- improving economic efficiency & labor productivity

Compiled by author from sources: campaignlive.com Image Source: Google Images

Andre Citroen1878-1935

Inventor Electric Billboard

The founder of the Citroen automobile was always something of a marketing genius

He rented the Eiffel Tower in 1925, had his name emblazoned in lights, which remained until the company went bankrupt in 1934, because of the incredibly high electricity bills

The lesson here: no matter how brilliant the marketing, it's got to pay for itself somehow

Compiled by author from sources: cbsnews.com Image Source: Google Images

Propaganda:Perceptions-

Propaganda often uses the tactic of shared experiences to elicit a response

Most aspects of propaganda today are used to emotionally engage the person you are directing your marketing at

Common Techniques:

Word GamesName Calling

Glittering GeneralitiesEuphemisms

Testimonials

“The Spreading Of Ideas, Information, Or Rumors For The Purpose Of Helping, Or

Injuring An Institution, Cause Or Person”

Compiled by author from sources: adage.com jkmurrayiocomprehensive.pbworks.com Image Source: Google Images

1940 TV Age

When TV networks need money, they run ads, hence the term “commercial break”

The more popular the network/program, the more an agency must pay

The PR sector knew when more people viewed an ad, potential profits increased, these slots become more expensive

After The End Of WWII, The US Economy Was BoomingMen were becoming white-

collar workers Advertising agencies were deciding how to get this

disposable income

Compiled by author from sources: adage.com Image Source: Google Images

1941 First Recorded Use

of TV Advertising

TV viewers saw this: a 10-second advertisement for Bulova clocks and watches

It’s almost insane that Bulova only paid $9 for this commercial

America Runs on Bulova Time

Earlier in 1941, the FCC had approved paid for commercials

to be broadcast on TV

Compiled by author from sources: npr.org Image Source: Google Images

“Baby Boom” 1946-1964

America’s Middle Class

Increased populationHousing boomSuburban living

Overall- gross annual ad industry billings grew from $1.3 billion in 1950 to $6 billion in 1960

Until 1953, US advertising and consumerism were catching up

After WWII products, i.e. clothing, refrigerators, automobiles and appliances were plentiful

Pent-up demand for consumer products fueled a steady growth in manufacturing

Compiled by author from sources: adage.com Image Source: Google Images

“But Wait There’s

More” 1964

He is most famous for products and infomercials like the Showtime Rotisserie where he says “Set it and forget it”

He marketed the Chop-O-Matic, Veg-O-Matic, Food Dehydrator using the phrase “But wait, there’s more”

Ron PopeilDirect Response Marketing

Founder Ronco

Compiled by author from sources: inspiredinsider.com Image Source: Google Images

Telemarketing 1965

Telemarketing was started by housewives calling people and trying to find buyers for their cookies

By 1965, telemarketing was beginning to become more recognized and telemarketers started to get professional training

Telemarketing companies make lots of money, by the end of the 1990's the amount of money that was made over the phone was $105 billion dollars

This Method Is Still Popular To Bring In Sales

Compiled by author from sources: cbtelemarketingresearchtopic.weebly.com Image Source: Google Images

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Sources Cited:

"A Brief Look at Marketing Through the Ages | Transifex." Transifex. 2016. Web. 25 Mar. 2016. https://www.transifex.com/blog/2016/a-brief-look-at-marketing-through-the-ages/

"Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr. 2016. http://advertisingage.weebly.com/the-1800s.html

"Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr. 2016. http://advertisingage.weebly.com/the-1950s.html

 "Advertisements Online." Advertisements Online. N.p., n.d. Web. 13 Apr. 2016. http://historymatters.gmu.edu/mse/ads/online.html

 "Advertising vs. Propaganda." Small Business. Web. 03 May 2016. http://smallbusiness.chron.com/advertising-vs-propaganda-24409.html

“But Wait, There's More!" – with Infomercial King Ron Popeil, Founder of Ronco.com." INspired INsider Inspirational Business Interviews with Successful Entrepreneurs and Founders with Dr Jeremy Weisz. 2015. Web. 04 May 2016.

Sources Cited:

"First Radio Commercial Hit Airwaves 90 Years Ago." NPR. NPR. Web. 20 Apr. 2016. http://www.npr.org/2012/08/29/160265990/first-radio-commercial-hit-airwaves-90-years-ago

 "The Greatest Marketing Geniuses of All Time." CBSNews. CBS Interactive. Web. 28 Apr. 2016. http://www.cbsnews.com/media/the-greatest-marketing-geniuses-of-all-time/

"The History of Telemarketing." The History of Telemarketing. Web. 23 May 2016. http://cbtelemarketingresearchtopic.weebly.com/the-history-of-telemarketing.html

"The New Age of Enlightenment." Advertising News and Opinion from International Thought Leaders. Web. 21 Apr. 2016. http://www.campaignlive.com/article/new-age-enlightenment/1328181

"What The First Commercial Ever Shown On American TV Looked Like." WJCT NEWS. Web. 21 Apr. 2016. http://news.wjct.org/post/what-first-commercial-ever-shown-american-tv-looked