1. History of Podcasting From RCS to RSS and Beyond Brandon Hammell

2. Contents Beginnings: Radio Computing Services and Mbone The 90s: Internet Radio and Big Business Post-2000: RSS and Commercial Opportunities Final Thoughts

3. Part 1Beginnings: Radio Computing Services and Mbone

4. Beginnings: Radio Computing Services Founded in 1979 by Andrew Economos Throughout the 1980s, company provided software for radio stations that contained both music and talk-radio content The Selector, a musical scheduling system, became so popular it was eventually used by over 9000 radio stations to create music logs

5. Beginnings: Mbone Developed in early 1990s by Van Jacobson, Steve Deering and Stephen Castner An experimental system for sending IP content to groups of users (known as multicasting) Allowed for real time access to interactive audio and video on the internet Steve Deering described an aim of creating a global video telephone system that allows groups of people -- not just individuals -- to share voice and data and images in "real time" over the Internet (New York Times)

6. Part 2The 90s: Internet Radio and Big Business

7. The 90s: Internet Radio and Big Business November 1994 WXYC in New York State becomes first traditional radio station to broadcast via the internet 1995 Progress Networks released Real Audio, a compressed audio format, which allows for real time transmission of AM quality radio, eventually compatible with Miscrosoft and Nullsoft media players

8. The 90s: Internet Radio and Big Business Entrance of big media players 1996 Sonicwave.com becomes first internet radio station licensed by BMI (Broadcast Music Inc.) and ASCAP (American Society of Composers, Authors and Publishers) 1996 Richard Bransons Virgin Radio becomes first European station to broadcast full program on the internet 1998 Initial Public Offering for Broadcast.com sets record for IPOs by increasing nearly 250% from its opening price in a single day

9. Part 3Post 2000: RSS and Commercial Opportunities

10. Post-2000: RSS and Commercial Opportunities RSS Really Simple Syndication Developed at Netscape and first released in 1999 then known as RDF (Resource Description Framework) A web feed that allows for publishing of frequently updated works A person can subscribe to an RSS from a website and their feed is automatically updated when the content is changed

11. Post-2000: RSS and Commercial Opportunities RSS and Podcasting 2001 Tristan Louis, a French blogger, creates first audio blog model which employs an RSS feed 2004 British IT journalist, Ben Hammersley, writing for The Guardian, suggests the name podcasting to describe portable audio blogs 2005 Apple iTunes version 4.9 adds features to support podcasts, including a directory that allows for automatic downloading and ranking

12. Post-2000: RSS and Commercial Opportunities Mainstream Acceptance Within days of the release of iTunes 4.9, podcasters noticed huge spike in listenership with number of downloads often tripling 2005 George W. Bush becomes first President to podcast when his weekly radio address becomes available for download on the White House.gov website 2006 - Prime Minister Steven Harpers government initiates Prime Minister of Canadas Podcast, which continues to be updated on a weekly basis today

13. Post-2000: RSS and Commercial Opportunities David Spark, writing for Mashable.com, cites 9 money making techniques for podcasters: 1) Bring podcast and its audience to a podcasting network which will then run ads against it and provide compensation to podcaster 2) If podcast has an audience, the podcaster can recruit sponsors himself 3) Request donations like public television 4) Give away some podcasts for free, while charging a fee for others 5) Give away part of a show for free, while charging a fee for

14. Post-2000: RSS and Commercial Opportunities9 money making techniques for podcasters [contd]: 6) Podcasters can build their own network of programming and recruit sponsors to run ads on it 7) Use the podcast to promote brand and sell the podcasters goods or services method often employed by stand-up comedians 8) Sell an iPhone application during podcast 9) Integrate sponsorship into shows editorial

15. Part 4Final Thoughts

16. Final Thoughts Podcasts are one of the most important developments of the social media revolution Rooted in technology that dates back to the late 1970s, they only went mainstream post-2000 Today they contain enormous commercial potential

17. Works CitedHistory of Podcasting. Wikipedia. Retrieved February 8th, 2013 from http://en.wikipedia.org/wiki/History_of_podcastingInternet Radio. Wikipedia. Retrieved February 8 , 2013 from http://en.wikipedia.org/wiki/Internet_radioiTunes: Podcasting. Wikipedia. Retrieved February 17, 2013 from http://en.wikipedia.org/wiki/itunes#PodcastsLewis, Peter H. (1995, February 8). Business Technology; Peering out of a Real Time window. New York Times. Retrieved: February 16, 2013 from http://www.nytimes.com/1995/02/08/business/business-technology-peering-out-a-real-time-window.htmlRSS. Wikipedia. Retrieved February 16th, 2013 from http://en.wikipedia.org/wiki/RSSSpark, David. (2009, October 1). 9 Successful techniques for making money from podcasting. Mashable.com. Retrieved February 17, 2013 from http://mashable.com/2009/10/01/podcast-money-making-tips/The Two Way Web. (2012, June 30). The History of Podcasting. Retrieved February 11, 2013 from http://www.thetwowayweb.com/the-history-of-podcastingTristan Louis. Wikipedia. Retrieved February 17th, 2013 from http://en.wikipedia.org/wiki/Tristan_Louis