History Started by two brothers

Darren and Dylan wells Planted too many

pumpkins Decided to sell extra

pumpkins Autumn Harvest is the

largest supplier of mini pumpkins and gourds.

Pumpkins Jack Be Little

Our most popular miniature pumpkin! Has a medium orange coloring with deep ribbing. Averages 3-4 inches in diameter and 2 inches tall.

Li’l Pump-Ke-Mon These are white pumpkins with

orange striped light ribbing. They average 4-6 ½ inches in diameter and 3 inches tall.

… Pumpkins… Baby Boo

Ghostly white with deep ribbing. The Baby boo’s average diameter is 2.5 to 3.5 inches and approximately 2 inches high.

Wee Be Little Medium to deep orange

in color, approximately 3-4 inch globe. Looks most like a miniature Jack- o- lantern. A wonderful decoration for around the house!

Mixed Bags! Mixed Pumpkins

Cannot decide which pumpkin to order? How about our pumpkin mix that includes 6 Jack-Be-Little’s, 6 Wee Be Little’s, and 6 Baby Boo’s

Mixed Gourds A range of color, size, shape &

textures. Varieties in the mix include small ornamentals, Fancy Warted, Crown of Thorns, and Autumn Wings & Galaxy of the Stars.

Pumpkin Prep!Customers can chose the type of processing they want.

Below are the different process types!

Natural Each pumpkin is washed and thoroughly cleaned and

inspected before it ever reaches the customers hands. Waxed

Any of the pumpkins (except for the Baby Boo’s) can be ordered with a wax coating giving each and exceptional shine.

Field Run Bulk products can be purchased with field run processing.

This means the product is fresh picked out of the field with no other processing involved.

Squash Delicatta Squash

Delicatta Squash have a sweet potato-like flavor. They are three inches in diameter and six to eight inches long, cream colored with green stripes down the fruit.

Kabocha Squash Kabocha’s Squash weight is

around ten plus pounds bluish-gray color.  Very hard shelled, the flesh is a deep orange color, thick, very sweet, dry and fine grained.

…Squash… Acorn Squash

Acorn Squash produce two pound, glossy dark green, acorn-shaped fruits with a small seed cavity and pale orange flesh.

Spaghetti / Pasta Squash Spaghetti/Pasta Squash are

shaped like a cylinder, eight inches long, weighing about four pounds, smooth and yellow in color

…Squash Butternut Squash

Butternut Squash are light tan, seven to nine inches long with a thick neck and a small seed cavity.  The flesh is a wonderful, bright orange.

S.W.O.T Analysis

Strengths Weaknesses

Opportunities Threats

S.W.O.T Analysis

Strengths Website Products

Weaknesses

Opportunities Threats

S.W.O.T Analysis

StrengthsWeaknesses

Seasonality Local

Retailers

Opportunities Threats

S.W.O.T Analysis

Strengths Weaknesses

Opportunities Google Adwords Harvest Own Seeds

Event Hosting

Threats

S.W.O.T Analysis

Strengths Weaknesses

Opportunities

Threats

Easy Entry Suppliers

Five Forces

Threat of New Entry-

Low High cost to get

going. Have to have an

establish name to get into stores.

Five Forces

Competitive Rivalry-

Low Few competitors Geographically

separated Share a lot of

information

Five Forces

Buyer Power- Low to

Moderate There is many

customers but not many choices.

Large Grocers and retails have some power.

Five Forces

Threat of Substitution- Moderate

Local Fruit stands Other fall decorations

Five Forces

Supplier Power- Low

Many Suppliers Basic office needs Able to switch

suppliers very easy