hit me refresh online pr demystified
DESCRIPTION
Presentation on Online PR and specifically the Social Media News Release at Fresh Business Thinking Hit Me Refresh eventTRANSCRIPT
![Page 1: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/1.jpg)
Online PRDemystified
introduction
![Page 2: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/2.jpg)
introduction
• Press releases for the online world
• PR Spam
• Case study – PR which lasts
• Search tools
![Page 3: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/3.jpg)
online press/news releases
Design
![Page 4: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/4.jpg)
Ivy Lee
“One of the founding fathers of modern day PR” (Wikipedia)
history
![Page 5: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/5.jpg)
history
![Page 6: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/6.jpg)
current press release
Image from Publicity Insider
![Page 7: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/7.jpg)
the online media
![Page 8: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/8.jpg)
the online media
![Page 9: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/9.jpg)
the online media
![Page 10: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/10.jpg)
solution
![Page 12: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/12.jpg)
Branding and design
Multimedia content
Links to relevant content
Share
Social Media
Content
Hyperlinks
Other elements
Comments
Relevant coverage
![Page 13: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/13.jpg)
impact
Social Media News
Release
Traditional Press
Release Improvement
Average Editorial Coverage per release
10.2 4.9 108%
Average Blog Coverage per release
4.8 1.1 336%
Releases achieving 4 or more pieces of editorial/blog coverage
62% 41% 51%
997 releases analysed of which 71 Social Media News Releases
![Page 14: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/14.jpg)
impact
Social Media News Releases achieve 89% greater attention100 Social Media News Releases compared to 100 “Traditional” Releases
![Page 15: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/15.jpg)
pr spam
![Page 16: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/16.jpg)
pr spam
![Page 17: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/17.jpg)
case study
![Page 18: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/18.jpg)
case study
![Page 19: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/19.jpg)
case study
![Page 20: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/20.jpg)
case study
![Page 21: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/21.jpg)
tools to know
![Page 22: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/22.jpg)
tools to know
![Page 23: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/23.jpg)
tools to know
Referrals to RealWire Social Media News Release page
![Page 24: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/24.jpg)
tools to know
![Page 25: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/25.jpg)
tools to know
http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
Average UK views per Google indexed url per month (Marketing sites)
0
10
20
30
40
50
60
70
Econsultancy PRWeek BrandRepublic
MarketingWeek
New MediaAge
Mad.co.uk Marketing The Drum Journalism UtalkMarketing
MarketingAverage
Source : www.showmenumbers.com / blog.escherman.com
![Page 26: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/26.jpg)
conclusion
• Design with the online world in mind
• Don’t spam
• Use SEO tools for planning and
measurement
• And remember its not tomorrow’s…
![Page 27: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/27.jpg)
conclusion
![Page 28: Hit Me Refresh Online PR Demystified](https://reader036.vdocument.in/reader036/viewer/2022062405/55654bdfd8b42a77078b45dd/html5/thumbnails/28.jpg)
thanks
AdamParker, CEOemail [email protected] www.showmenumbers.comtwitter @AdParkermobile 07810 837193