hitch a ride (in their pocket): mobile marketing
DESCRIPTION
A brief look at a few corporate marketing efforts - who is getting it right, who is getting it wrong. Also, "how to" get your own branded blackberry application for $3, and an easy WordPress theme for mobile friendly websites, and photo contest tips & strategy.TRANSCRIPT
Mobile Marketing
Hitch a Ride:Mobile Marketing
Melissa Cheater melissacheater.com or @mmbc
@mmbc OR #pclo09Twitter SMS: 21212Me SMS: 5192804008
“stationary media majority” 69%31% “motivated by mobility”
PEW Internet & American Life, April 09
eMarketer forecasts that mobile advertising will rise from $648 million in
2008 to $3.3 billion in 2013.
eMarketer, April 2009
Better Phones
Faster Networks
Richer Content
InStyle
• Bberry application
here’s how
bblauncher.com $3
wordpress theme $0
everycup.ca
but what about …
5 more
minutes ….
help them help you
Estimated 70 million online viewers
here’s how
• Embed tagstream on your web & social network profiles• Set up a group & enable voting
• Create a mascot profile & have mobile users “tag”
Not a real contest! But please do tag #pclo09 on flickr and twitter
remember Obama?here’s how
Mobile at events
• http://www.mobilemarketer.com/cms/news/messaging/2888.html
Handheld Hubs
take-home tips
• Create a twitter account• Define your brand “tag”• Upload mobile content• “Mobile Reporting”• Mobile browser test• Look at the best, and think “I can!”
thank you!
Mobile Marketing
Hitch a Ride:Mobile Marketing
Melissa Cheater melissacheater.com or @mmbc