©2014 LinkedIn Corporation. All Rights Reserved.

LinkedIn Member InsightsHong Kong

Jan 2016 – Feb 2017

Charlie Lam Staffing and Search, North Asia chlam@linkedin.com

Jan 2016

 187K members joined LinkedIn YTD1Million+ members in Hong Kong, and growing fast

Jan 2010 Jan 2017Jan 2016

1.3M+▲187k+

Year To Date

155K

A diverse network of professionals in Hong Kong

78%Have 5+ years of experience

43%Are Managers

and above

268KHave overseas

education

 Finance, consumer and high-tech are the most common industriesMembership Demographics – Types of Companies

0-200 employees

201-1000 employees

1,001-10,000 employees

10,000+ employees

26%

13%

23%

38%

Company Size Top Industry Sectors

Finance

Consumer

High-tech

Corporate

Manufacturing

Recreational

Educational

Arts

Construction

Transportation

Medical

Media

Non-Profit

Legal

Service

14%

9%

7%

6%

5%

4%

4%

3%

3%

3%

3%

2%

2%

1%

1%

Sales, operations and business development are the most common functions

Membership Demographics – Functions and Seniority

Entry33%

Senior24%

Manager21%

Director+22%

Seniority Top Functions

Sales

Operations

Business Development

Finance

Education

Marketing

Engineering

Entrepreneurship

Information Technology

Arts and Design

Program and Project Management

Administrative

Support

Human Resources

Media and Communication

7%

4%

4%

3%

3%

3%

3%

3%

2%

2%

2%

2%

2%

1%

1%

 The typical member is an ambitious professional networking for career purposes

Profile of a typical Hong Kong member

Possess 11 years of experience

Connected to 109 professionals, +9 every month

likely to hold a bachelor degree

*Connection and follow data are based on members who have at least one connection or following at least one company.**Numbers are based on average figures across members

Speaks 2-3 languages. English, Cantonese, Mandarin, French and Japanese are most common.

Education, Environment & Children are causes that members are most interested in

Follows 7 companies he/she is interested in

How are members using the LinkedIn platform?

*Figures above are based on the sample of members who visited LinkedIn in the past 6 months.**Engagement refers to comments, likes, clicks or shares of an update.

Connect and communicate

Read professional content

Research people and view profiles

Maintain and update profile

Research companies

View Jobs

68%

66%

66%

49%

32%

31%

 LinkedIn members in Hong Kong use the platform to connect, network and gain professional knowledge

 Members mostly engage with professional or business contentWhat types of topics do members find engaging?

Most engaged topics

*engaged refers to likes, clicks, comments or shares of a piece of content on LinkedIn.

Most engaged content

Top brands followed by Hong Kong members

Foreign Companies Hong Kong Companies

Apple

Google

HSBCJP Morgan

Standard Chartered Bank

Bank of China (HK)

Metlife Hong Kong

Cathay Pacific

Airways

The Hong Kong Jockey

Club

Hang Seng Bank

*Publishers/news companies are not included

 Several high in-demand talent in UE Designer, Actuary, and Information Security Specialist are networking on LinkedInHot in-demand talent are on LinkedIn

Top In-Demand1 Occupations in HK Number of members Demand Index 2

1 User Experience Designer 500+ 3.9

2 Actuary 600+ 3.2

3 Information Security Specialist 500+ 3.2

4 Network Engineer 800+ 2.9

5 Software Developer 9,300+ 2.6

6 Database Developer 500+ 2.5

7 Investment Banking Analyst 2,100+ 2.5

8 Compliance Specialist 2,500+ 2.5

9 Corporate Tax Specialist 800+ 1.9

10 Commercial Banker 900+ 1.8

1.Demand for occupations is based on the average number of inMails a Hong Kong based member in each occupation received from recruiters in the past 6 months. Only occupations with 500 or more members are included in this list.2. Demand Index indicates how much in the demand an occupation is based on the number of Inmails received per member

Skills trends of the top in-demand occupation – UX Designer

Current hot skills

Skills growing in demand

*Skills demand is based on average number of InMails received per member with those skills. Growth refers to growth from 2015 (Mar ‘15-Feb’16) to 2016 (Mar ‘16-Feb’17)

Skills trends of the 2nd top in-demand occupation – Actuary

Current hot skills

Skills growing in demand

*Skills demand is based on average number of InMails received per member with those skills. Growth refers to growth from 2015 (Mar ‘15-Feb’16) to 2016 (Mar ‘16-Feb’17)

Skills trends of the 3rd top in-demand occupation – Information Security Specialist

Current hot skills

Skills growing in demand

*Skills demand is based on average number of InMails received per member with those skills. Growth refers to growth from 2015 (Mar ‘15-Feb’16) to 2016 (Mar ‘16-Feb’17)

©2014 LinkedIn Corporation. All Rights Reserved.

Key Take Away

1. LinkedIn is always evolving for the member's best interest

2. There are great new features for corporate clients to connect

with talent at mass scale

3. Content is King! More than 2/3 of members in Hong Kong are

interested in content related to professional development

©2014 LinkedIn Corporation. All Rights Reserved.