HKT Retail Solutions

Get Closer To Your CustomersHKT SOCIAL ENGAGEMENT SOLUTIONS

Marketers face increasingly tough challenges. Competition is stiffer. Customers more fickle. Brands less “sticky” – but social media offers a way of boosting engagement with customers 24/7, encouraging repeat purchases and boosting loyalty. HKT’s social engagement solutions provide cost efficient, easy-to-manage start-up tools.

Drive Growth With A Digital Strategy HKT Retail Wi-Fi and Mobile Relationship Management solutions (HKT Retail Wi-Fi x MRM) help manage customer loyalty and drive growth.

Grow Your BusinessHKT Retail Wi-Fi x MRM helps you grow your business via:

Brand building – increase exposure through your branded app and a one-stop platform for marketing activitiesEnhanced customer experience – offer instant privileges at any time to generate more businessEffective monitoring and control – better analysis of marketing activities helps achieve greater ROISave time – streamline your frontline operations without technical complexity

Manage Your CustomersWe help you manage membership programs and marketing activities via our easy-to-use CRM system. Customers can take advantage of an offer simply by showing an in-app coupon or promotional message and scanning the red box. We can also help you analyze behaviors and preferences.

Your Own Branded AppHKT Retail Wi-Fi x MRM enables you to offer your own branded CRM mobile app for customers to download simply by logging into your in-store Wi-Fi service.

Retail Wi-Fi x Mobile RelationshipManagement (MRM) Solutions

BenefitsSocial media poses few barriers to connectionThe HKT Social Wi-Fi admin portal provides analysis of customer demographics, plus social media preferencesGain a better understanding of your customers and tailor marketing strategies accordingly

How To Use Social Wi-Fi

Social Wi-Fi

Get Social Most people run Facebook or WeChat accounts, so the HKT Social Wi-Fi solution offers a first step to engaging with your customers online as well as offline.

HKT Social Wi-Fi Capabilities:Accessing your in-store Social Wi-Fi facility requires customers to login using their social media accounts – e.g. Facebook, WeChat or InstagramThey are then invited to “like” your Facebook page or “follow” your WeChat accountNow you can access customers’ social media profiles for greater exposure of your brand

Connect

Login

Engage

WeChat official account website

WeChat activities

WeChat membership

WeChat report

WeChat messaging

Boost Business With WeChat AnalyticsOur WeChat marketing solutions enable you to widen engagement with customers after they visit your premises or make a purchase. This allows you to:

Leverage Social Wi-Fi to recruit more “follows” for your WeChat accountBroadcast messages to targeted groups of followersEngage customers with marketing activitiesGain a better understanding of customer behavior by analyzing their WeChat use

HKT – Your No.1 Choice For Retail SolutionsHKT provides high-speed fixed and mobile connectivity, plus carrier-grade cloud platforms supporting a variety of digital solutions.We also tailor SLAs to your needs. Our team of retail experts provides field support to address critical incidents within just two hours. A dedicated 24/7 hotline is also available to ensure smooth operations.

For more details of HKT social engagement solutions, please contact your account manager or email retail_marketing@pccw.com

WeChat Marketing & Analytics Solution

Build LoyaltyOur user-friendly content management system offers a one-stop method of retaining high-value customers by:

Creating an official WeChat account including WeChat official account website, messaging, activities, membership and reportEstablishing a marketing template such as WeChat’s golden egg, slot machine, red packet race, etc. plus other classic gamesDelivering powerful analytic tools including follower referral, POS integration and big data analytics

More HKT Retail SolutionsNetworked digital signageCloud-based IP surveillanceMobile catalog and paymenteCommerceCloud POS and loyaltyConnectivity with your mainland China shops or points-of-sale