h&m csr
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By Line, Sandra & Gretha
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About H&M
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Established in 1947
H&M world wide: 2000 stores, in 37 markets on four continents
Profit for 2009: 16.4 bilion SEK & 76.000 employees
Concept: Fashion and quality at the best price
H&M does not own any factories, instead they have 15 production offices
in Asia and Europe and 700 independent suppliers
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All eyes on H&M
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Front leaders in the textile business
Major impact on material trends and players in the fast-fashion business
Media exposure
2006 – Underpaid workers in Cambodia & ILO conventions broken.
2009 – Huge strikes in Dhakar because of low minimum wages
2010 – Waste scandal, destruction of clothes.
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Sustainable focus
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All suppliers are obliged to follow H&M’s Code of Conduct - based on ILO concentions and the UN Concention on the Rights of the Chils
H&M supports All for Children, a project in cooperation with UNICEF that aims to improve the situation of the children in cotton producing areas in India
Clean water is a priority and therefore H&M has signed the CEO Water Mandate.
H&M aim to reduce carbon dioxide emssions by 5 percent per year in the three years to 2012 relative to sales.
Using and trying out new sustainable materials. The Garden Collection, a spring 2010 collection made entirely of enviromentally adapted materials, offers garments and accessories with floral patterns and modern look.
H&M Organic Cotton range increases. The aim is to step up the use of organic cotton by at least 50% per year from 2008 until 2013 based on the previous year’s target. So far H&M have exceeded the target, using 3.000 tons in 2008 and 8.500 tons in 2009.
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Extern activities / Memberships
First layer:• Cooperation with UNICEF• Donations to areas hurt by nature catastrophes • Charity – fights against drugs
Second layer:• EU flower• UN Global compact• Textile Exchange (former organic exchange)• Better cotton initiative• Water AID
• IT supplier requirements• Supplier requirements for interior • Chemical restrictions
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Reason to engage in CSR
Biggest motivationsfactor:
+ Risk management
+ Market positioning
+/- Civic positioning
- Organizational functioning/employee
- The better way
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Strategic CSR communication
Strategic response communication moving towards strategic
involvement communication
Hence to their size and role in the textile business – the
media is craving for transparency.
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Visibility
Homepage material: Sense giving towards consumers
Code of conduct
Environment brochure
CSR/Sustainability reporting
Annual report
International projects: Sense making towards NGO´s, governments and investors.
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Current documentation
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Supply chain management
Local production offices create close and longterm relationships with suppliers.
Audit system created by H&M and performed by employees.
Audit schedule consists of 90 questions and verification points.
Are those answers valid?
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Marketing the values
Focus on temporary popup campaigns such as Fashion against Aids
No bar for organic products? Where is the drive to promote these initiatives?
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Future needs
See prospect for this summer collection
More continuity needed concerning organic production
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The end