hma marketing presentation - timed
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How you can uncover
$10,000-$1,000,000 or
more in new foundsales from your
business in the next
60-90 days!
Maretin and "ellin
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Small business
administration study
60% of all new businesses failwithin the first six years ofoperation.
Dun and Bradstreet estimates
82% will go under by their 10thanniersary.
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!wo reasons why
businesses fail "ailure to understand the mar#et for the
business$s produt or serie.
“One of the biggest problems with small-business owners isthat they have a great idea about going into business, butthey don’t have a clue about the amount of work it will take toget their product or service to their clients.”Moe Mowry - Business Development Officer Small Business Administration
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!wo reasons why
businesses fail "ailure to understand the mar#et for the
business$s produt or serie.
“One of the biggest problems with small-business owners isthat they have a great idea about going into business, butthey don’t have a clue about the amount of work it will take toget their product or service to their clients.”Moe Mowry - Business Development Officer Small Business Administration
&nade'uate apitali(ation
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)ow should your mar#eting andselling be different today*
+sset mar#etingDisoering hidden assets,ptimi(ation-eerage
4
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)ow should your mar#eting andselling be different today*
+sset mar#etingDisoering hidden assets,ptimi(ation-eerage
Multi-pillar mar#eting
4
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)ow should your mar#eting andselling be different today*
+sset mar#etingDisoering hidden assets,ptimi(ation-eerage
Multi-pillar mar#eting
Systemi(ation of your mar#eting proess
4
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)ow should your mar#eting andselling be different today*
+sset mar#etingDisoering hidden assets,ptimi(ation -eerage
Multi-pillar mar#eting
Systemi(ation of your mar#eting proess !hree ways to exponential growth
4
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)ow should your mar#eting andselling be different today*
+sset mar#etingDisoering hidden assets
,ptimi(ation -eerage
Multi-pillar mar#eting Systemi(ation of your mar#eting proess
!hree ways to exponential growth erformane based
4
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
9% e*utation
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
9% e*utation
10% 4urrent sales ' maretin
*rocess
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
9% e*utation
10% 4urrent sales ' maretin
*rocess
11% 4urrent customers ' clients
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
9% e*utation
10% 4urrent sales ' maretin
*rocess
11% 4urrent customers ' clients
1(% &ros*ective customers ' 5obs
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
9% e*utation
10% 4urrent sales ' maretin
*rocess
11% 4urrent customers ' clients
1(% &ros*ective customers ' 5obs
1+% *-sellin and *acain
o**ortunities
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
9% e*utation
10% 4urrent sales ' maretin
*rocess
11% 4urrent customers ' clients
1(% &ros*ective customers ' 5obs
1+% *-sellin and *acain
o**ortunities
1% verae client value
5
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#our maretin sales mindset“Optimizing & leveraging” hidden marketing assets
1% &ast customers ' clients
(% )wner ex*ertise
+% "taff ex*ertise
% nder-*romoted %"%&%
.% ni/ue *roduct or service or
delivery
6% "ub-*ar sales *erformance
% elationshi*s with other
businesses
2% 3ocation
9% e*utation
10% 4urrent sales ' maretin
*rocess
11% 4urrent customers ' clients
1(% &ros*ective customers ' 5obs
1+% *-sellin and *acain
o**ortunities
1% verae client value
1.% 4ommunity relationshi*s
5
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,ptimi(ing and leeraging
78ettin the maximum return, for
the least amount of ex*ense, for the
lonest duration of time on
everythin you are currently doin
now, have done in the *ast and
will do in the future%:
6
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Many com*anies will not survive the
challenes of maretin because they are
only usin one or two *illars%
7
d v e r t i s i n g
! a l e s
! t a f f
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7;n order for any business towor, it must become a system,
so that the business wors
exactly the same way everytime, down to the very last
detail%:
Michael Gerber-Consultant Author,he “!” M"th
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!hree ways to exponentialgrowth
9
1% More *ros*ects
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!hree ways to exponentialgrowth
9
1% More *ros*ects
(% ;ncrease conversion rate of *ros*ects
to customers
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!hree ways to exponentialgrowth
9
1% More *ros*ects
(% ;ncrease conversion rate of *ros*ects
to customers+% ;ncrease in the value of customer
a% ;ncrease in the averae transaction value
b% ;ncrease in the number of transactions
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!hree ways to exponential growth
8rowth ob5ective (0<
"mall im*rovements in each area will
ive you dramatic rowth overall
/umber ofrospets losingatio /umber ofustomers +erageustomer rossSales
/ow "## x "#.##$ % &# x ',### % (&#,###
10
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!hree ways to exponential growth
8rowth ob5ective (0<
"mall im*rovements in each area will
ive you dramatic rowth overall
/umber of
rospets
losing
atio
/umber of
ustomers
+erage
ustomer
ross
Sales/ow "## x "#.##$ % &# x ',### % (&#,###
13 "&# x "#.##$ % &) x ',### % (&),###
10
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!hree ways to exponential growth
8rowth ob5ective (0<
"mall im*rovements in each area will
ive you dramatic rowth overall
/umber of
.rospe%ts
0losing
atio
/umber of
0ustomers
+erage
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ross
Sales/ow "## x "#.##$ % &# x ',### % (&#,###
13 "&# x "#.##$ % &) x ',### % (&),###
23 "## x "&.##$ % &) x ',### % (&),###
10
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!hree ways to exponential growth
8rowth ob5ective (0<
"mall im*rovements in each area will
ive you dramatic rowth overall
/umber of
rospets
losing
atio
/umber of
ustomers
+erage
ustomer
ross
Sales
/ow "## x "#.##$ % &# x (',### % (&#,###13 "&# x "#.##$ % &) x (',### % (&),###
23 "## x "&.##$ % &) x (',### % (&),###
43 "## x "#.##$ % &# x (',"## % (&),###
10
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!hree ways to exponential growth
8rowth ob5ective (0<
"mall im*rovements in each area will
ive you dramatic rowth overall
/umber of
rospets
losing
atio
/umber of
ustomers
+erage
ustomer
ross
Sales
/ow "## x "#.##$ % &# x ',### % (&#,###
13 "&# x "#.##$ % &) x ',### % (&),###
23 "## x "&.##$ % &) x ',### % (&),###
43 "## x "#.##$ % &# x ',"## % (&),###
53 250 x 25.00% % 7.6 x 1200 % 96:120
10
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!hree ways to exponential growth
8rowth ob5ective (0<
"mall im*rovements in each area will
ive you dramatic rowth overall
/umber of
rospets
losing
atio
/umber of
ustomers
+erage
ustomer
ross
Sales
/ow "## x "#.##$ % &# x (',### % (&#,###
13 "&# x "#.##$ % &) x (',### % (&),###23 "## x "&.##$ % &) x (',### % (&),###
43 "## x "#.##$ % &# x (',"## % (&),###
53 250 x 25.00% % 7.6 x 91200 % 96:120
+tual rowth +hieed 72.80%
10
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&erformance is maximi=ed
only when all maretinassets are leveraed in a
multi-*illar system, rowin
the business all + ways%
erformane based mar#eting
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>o better investment in your
business than maretin
7Maretin and innovation mae
money, everythin else is a cost%:
#eter $rucker Management Consultant
12
erformane based mar#eting
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13
erformane suess stories1
etail Store 92000 inestment 920000 sales inrease in 1st year +nnual ,& ; 000%2
2 Assuming 40% ross Margin
! "tili#ed all $ ways to grow te &usiness' optimi#ed and leverages all assets' implemented multi-pillar
system
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erformane suess stories1
etail Store 92000 inestment 920000 sales inrease in 1st year +nnual ,& ; 000%2
rofessional 94000 inestment 96200 sales inrease in :0 days +nnual ,& ; 4444%2
2 Assuming 40% ross Margin
! "tili#ed all $ ways to grow te &usiness' optimi#ed and leverages all assets' implemented multi-pillar
system
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13
erformane suess stories1
etail Store 92000 inestment 920000 sales inrease in 1st year +nnual ,& ; 000%2
rofessional 94000 inestment 96200 sales inrease in :0 days +nnual ,& ; 4444%2
Serie ompany 958000 inestment 940000000 sales inrease oer 2 years
+nnual ,& ; 1200%2
2 Assuming 40% ross Margin
! "tili#ed all $ ways to grow te &usiness' optimi#ed and leverages all assets' implemented multi-pillar
system
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13
erformane suess stories1
etail Store 92000 inestment 920000 sales inrease in 1st year +nnual ,& ; 000%2
rofessional 94000 inestment
96200 sales inrease in :0 days +nnual ,& ; 4444%2
Serie ompany 958000 inestment 940000000 sales inrease oer 2 years +nnual ,& ; 1200%2
<anufaturing ompany 912000 inestment 90000 sales inrease in 1st year +nnual ,& ; 1844%2
2 Assuming 40% ross Margin
! "tili#ed all $ ways to grow te &usiness' optimi#ed and leverages all assets' implemented multi-pillar
system
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14
<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
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<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
2. @xponential mar#eting
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<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
2. @xponential mar#eting
4. elationship mar#eting = ,ptimi(e ustomer
database
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<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
2. @xponential mar#eting
4. elationship mar#eting = ,ptimi(e ustomer
database5. Strategi alliane mar#eting
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14
<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
2. @xponential mar#eting
4. elationship mar#eting = ,ptimi(e ustomer
database5. Strategi alliane mar#eting
. ustom adertising = eb optimi(e the media
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14
<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
2. @xponential mar#eting
4. elationship mar#eting = ,ptimi(e ustomer
database5. Strategi alliane mar#eting
. ustom adertising = eb optimi(e the media
6. ommunity relations mar#eting
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14
<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
2. @xponential mar#eting
4. elationship mar#eting = ,ptimi(e ustomer
database5. Strategi alliane mar#eting
. ustom adertising = eb optimi(e the media
6. ommunity relations mar#eting
7. C,ne to one diret mar#eting
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<ar#eting multi=pillarsystem
1. >.S.. ? @.A..
2. @xponential mar#eting
4. elationship mar#eting = ,ptimi(e ustomer
database5. Strategi alliane mar#eting
. ustom adertising = eb optimi(e the media
6. ommunity relations mar#eting
7. C,ne to one diret mar#eting
8. ord of mouth referral
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ni/ue "ellin &ro*osition?xtra @alue &ro*osition A%"%&% ' ?% @% &%B
7Cifferentiate or Cie: by Dac Erout
illar E1
15
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ni/ue "ellin &ro*osition?xtra @alue &ro*osition A%"%&% ' ?% @% &%B
7Cifferentiate or Cie: by Dac Erout
illar E1
Ewo Fuestions #ou >eed Eo nswer
1% Ghy do *eo*le do
business with you now
(% ;f they are not doin
business with you now,
why should they
15
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ni/ue "ellin &ro*osition?xtra @alue &ro*osition A%"%&% ' ?% @% &%B
7Cifferentiate or Cie: by Dac Erout
illar E1
Ewo Fuestions #ou >eed Eo nswer Ehree Gays Eo chieve %"%&% ' ?%@%&%
1% Ghy do *eo*le do
business with you now
(% ;f they are not doin
business with you now,
why should they
15
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ni/ue "ellin &ro*osition?xtra @alue &ro*osition A%"%&% ' ?% @% &%B
7Cifferentiate or Cie: by Dac Erout
illar E1
Ewo Fuestions #ou >eed Eo nswer Ehree Gays Eo chieve %"%&% ' ?%@%&%
1% Ghy do *eo*le do
business with you now
(% ;f they are not doin
business with you now,
why should they
1% &rice leadershi*
15
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ni/ue "ellin &ro*osition?xtra @alue &ro*osition A%"%&% ' ?% @% &%B
7Cifferentiate or Cie: by Dac Erout
illar E1
Ewo Fuestions #ou >eed Eo nswer Ehree Gays Eo chieve %"%&% ' ?%@%&%
1% Ghy do *eo*le do
business with you now
(% ;f they are not doin
business with you now,
why should they
1% &rice leadershi*
(% Cifferentiation
15
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ni/ue "ellin &ro*osition?xtra @alue &ro*osition A%"%&% ' ?% @% &%B
7Cifferentiate or Cie: by Dac Erout
illar E1
Ewo Fuestions #ou >eed Eo nswer Ehree Gays Eo chieve %"%&% ' ?%@%&%
1% Ghy do *eo*le do
business with you now
(% ;f they are not doin
business with you now,
why should they
1% &rice leadershi*
(% Cifferentiation
+% Earet ' >iche
&rice leadershi*
Cifferentiation
15
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)*timi=in current maretinfor ex*onential sales
16
illar E2
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)*timi=in current maretinfor ex*onential sales
1% ;nterate the "& ' ?@& into all maretin efforts
16
illar E2
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)*timi=in current maretinfor ex*onential sales
1% ;nterate the "& ' ?@& into all maretin efforts
(% 4onsistently wor at increasin the conversion rate
16
illar E2
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)*timi=in current maretinfor ex*onential sales
1% ;nterate the "& ' ?@& into all maretin efforts
(% 4onsistently wor at increasin the conversion rate
% "ales trainin
I% Jollow-u* systems
16
illar E2
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)*timi=in current maretinfor ex*onential sales
1% ;nterate the "& ' ?@& into all maretin efforts
(% 4onsistently wor at increasin the conversion rate
% "ales trainin
I% Jollow-u* systems
+% lways wor at increasin the averae client value
16
illar E2
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)*timi=in current maretinfor ex*onential sales
1% ;nterate the "& ' ?@& into all maretin efforts
(% 4onsistently wor at increasin the conversion rate
% "ales trainin
I% Jollow-u* systems
+% lways wor at increasin the averae client value
% Hiher averae transaction value
I% ;ncrease number of transactions
16
illar E2
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)*timi=in customer base74ustomer relationshi* maretin:
17
illar E4
"et-u* a system for ca*turin and sementin the different ty*es of clients
ill E4
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)*timi=in customer base74ustomer relationshi* maretin:
&ast
% e-ca*ture
17
illar E4
"et-u* a system for ca*turin and sementin the different ty*es of clients
ill E4
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)*timi=in customer base74ustomer relationshi* maretin:
&ast
% e-ca*ture
&resent
% etain
I% Gor the bac-end
17
illar E4
"et-u* a system for ca*turin and sementin the different ty*es of clients
ill E4
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)*timi=in customer base74ustomer relationshi* maretin:
&ast
% e-ca*ture
&resent
% etain
I% Gor the bac-end
17
illar E4
"et-u* a system for ca*turin and sementin the different ty*es of clients
&ros*ective
% Jollow-u*
I% ?ducate
4% 4lose aain
ill E5
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"trateic alliance maretin
18
illar E5
ill E5
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"trateic alliance maretin
1% #our own client base
18
illar E5
ill E5
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"trateic alliance maretin
1% #our own client base
% "ee an endorsement
18
illar E5
ill E5
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"trateic alliance maretin
1% #our own client base
% "ee an endorsement
(% 4om*limentary businesses outside your
client base
18
illar E5
ill E5
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"trateic alliance maretin
1% #our own client base
% "ee an endorsement
(% 4om*limentary businesses outside your
client base
% 4ross-sell other services
18
illar E5
illar E5
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"trateic alliance maretin
1% #our own client base
% "ee an endorsement
(% 4om*limentary businesses outside your
client base
% 4ross-sell other services
I% Gor their client base
18
illar E5
iller E
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4ustom advertisin
web and ?-commerce
19
iller E
iller E
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4ustom advertisin
web and ?-commercell media members wor! #ou must learn to create "#>?8# if you are oin
to maximi=e your maretin and advertisin investments%
19
iller E
iller E
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4ustom advertisin
web and ?-commercell media members wor! #ou must learn to create "#>?8# if you are oin
to maximi=e your maretin and advertisin investments%
1% Have the first four ste*s in *lace and worin
19
iller E
iller E
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4ustom advertisin
web and ?-commercell media members wor! #ou must learn to create "#>?8# if you are oin
to maximi=e your maretin and advertisin investments%
1% Have the first four ste*s in *lace and worin
(% Have a s*ecific ob5ective to accom*lish with the media
19
iller E
iller E
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4ustom advertisin
web and ?-commercell media members wor! #ou must learn to create "#>?8# if you are oin
to maximi=e your maretin and advertisin investments%
1% Have the first four ste*s in *lace and worin
(% Have a s*ecific ob5ective to accom*lish with the media
+% se each member of the media for its strenth
19
iller E
iller E
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4ustom advertisin
web and ?-commercell media members wor! #ou must learn to create "#>?8# if you are oin
to maximi=e your maretin and advertisin investments%
1% Have the first four ste*s in *lace and worin
(% Have a s*ecific ob5ective to accom*lish with the media
+% se each member of the media for its strenth
% Ehree elements will determine success% #ou must maximi=e all threeK
% Gho does it reach
I% How often does it reach them - fre/uency
4% Ghat is the messae
19
iller E
iller E
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4ustom advertisin
web and ?-commercell media members wor! #ou must learn to create "#>?8# if you are oin
to maximi=e your maretin and advertisin investments%
1% Have the first four ste*s in *lace and worin
(% Have a s*ecific ob5ective to accom*lish with the media
+% se each member of the media for its strenth
% Ehree elements will determine success% #ou must maximi=e all threeK
% Gho does it reach
I% How often does it reach them - fre/uency
4% Ghat is the messae
.% Eest aainst the control measure in terms of *rofitability% ;f it is *rofitable
do it some more%
19
iller E
illar E6
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4ommunity relations maretin
20
illar E6
illar E6
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4ommunity relations maretin
1% 4ommunity maretin is imae maretin
and results maretin
20
illar E6
illar E6
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4ommunity relations maretin
1% 4ommunity maretin is imae maretin
and results maretin
(% 3everae the donations you *rovide to
rou*s and associations
20
illar E6
illar E6
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4ommunity relations maretin
1% 4ommunity maretin is imae maretin
and results maretin
(% 3everae the donations you *rovide to
rou*s and associations
+% ?ducate
20
illar E6
illar E6
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4ommunity relations maretin
1% 4ommunity maretin is imae maretin
and results maretin
(% 3everae the donations you *rovide to
rou*s and associations
+% ?ducate
% &ress releases
20
illar E6
illar E7
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Cirect or 7one-to-one: maretin
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
- Cirect mail
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
- Cirect mail
- Eelemaretin
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
- Cirect mail
- Eelemaretin- Cis*lays
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
- Cirect mail
- Eelemaretin
- Cis*lays
- "ales*eo*le
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
- Cirect mail
- Eelemaretin
- Cis*lays
- "ales*eo*le
- Geb ' ?-commerce
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
(% Mae all tools direct res*onse oriented
- Cirect mail
- Eelemaretin
- Cis*lays
- "ales*eo*le
- Geb ' ?-commerce
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
(% Mae all tools direct res*onse oriented
- Cirect mail
- Eelemaretin
- Cis*lays
- "ales*eo*le
- Geb ' ?-commerce
?very direct maretin effort needs to do the same
thin you would do in *erson
21
illar E7
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
(% Mae all tools direct res*onse oriented
- Cirect mail
- Eelemaretin
- Cis*lays
- "ales*eo*le
- Geb ' ?-commerce
?very direct maretin effort needs to do the same
thin you would do in *erson
Have a re*ly mechanism
21
illar E7
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Cirect or 7one-to-one: maretin1% Ey*es of direct maretin
(% Mae all tools direct res*onse oriented
- Cirect mail
- Eelemaretin
- Cis*lays
- "ales*eo*le
- Geb ' ?-commerce
?very direct maretin effort needs to do the same
thin you would do in *erson
Have a re*ly mechanism
Eest-test-test
21
illar E8
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7Gord of mouth: maretin
22
)ow we wor# with you
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23
)ow we wor# with you
7 coach is someone who maes you
do what you donLt want to do so you
can be who you want to be%:Tom Landry, former Dallas Cowboys Coach
<ar#eting game plan
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24
a et g ga e p a
1. ustomi(ed mar#eting system
<ar#eting game plan
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24
g g p
1. ustomi(ed mar#eting system
2. ustomi(ed mar#eting system and
implementation
<ar#eting game plan
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24
g g p
1. ustomi(ed mar#eting system
2. ustomi(ed mar#eting system and
implementation4. "ast start
<ar#eting game plan
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24
g g p
1. ustomi(ed mar#eting system
2. ustomi(ed mar#eting system and
implementation4. "ast start
Complimentary consultation to evaluate
your ability to compete
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A successful company’s
marketing is systematized
through multiple marketingpillars, leveraging & optimizing
marketing assets, growing their
business all 3 ways
2. @xponential mar#eting
7. C,ne to one diret mar#eting
6. ommunity relations mar#eting
. ustom adertising = eb
optimi(e the media
5. Strategi alliane mar#eting
4. elationship mar#eting = ,ptimi(e ustomer base
1. >.S.. ? @.A..
8. ord of mouth referral
25
G o r d
o f M o u t h
1 e f e r r a
l
7 ) n e
t o
) n e :
M a r e t i n
!
4 o m m u n i t y 1 e l a
t i o n s M a r
e t i n !
) * t i m i = e
t h e M
e d i a
" t r a t e !
i c 6
l l i a n c e
M a r e t i n
!
1 e l a
t i o n s h i *
M a r e t i n
!
" a l e s " t a f f
6
d v e r t i s i n !
Asset Marketing
$
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A successful company’s
marketing is systematized
through multiple marketingpillars, leveraging & optimizing
marketing assets, growing their
business all 3 ways
2. @xponential mar#eting
7. C,ne to one diret mar#eting
6. ommunity relations mar#eting
. ustom adertising = eb
optimi(e the media
5. Strategi alliane mar#eting
4. elationship mar#eting = ,ptimi(e ustomer base
1. >.S.. ? @.A..
8. ord of mouth referral
G o r d
o f M
o u t h
1 e f e r r a
l
7 ) n e t
o ) n e :
M a r e t i n
!
4 o m m u n i t y 1
e l a t i o n
s M a r e t i n
!
) * t i m i = e
t h e M e d i a
" t r a t e !
i c 6 l l i a
n c e
M a r
e t i n !
1 e l a
t i o n s h i *
M a r e t i n
!
? x *
o n e n t i a l
M a r
e t i n !
- % "
% & % ' ? % @ % & %
Asset Marketing
$
26
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