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INSIGHT

Achieving competitive

advantage through a deeper level of

Brand and business understanding.

IDENTITY

Building business and brand identity

through cost-effective marketing

strategies and ground level initiatives.

INNOVATION

Support in introducing /

reinventing new products and services

to drive profitable growth.

Why HMBC ?

End to End E-Business Delivery Strength in Versatality

Data Driven Approach 18/7 Customer Care

With assistance from our technology partners, we have the resources to execute

Central Asia and South East Asia.

We are a multi-skilled agency with the ability to evolve and a creative streak that will aid you our clients. From Start-ups to government bodies and family businesses, the buck stops here.

You need us, we are at your service.HMBC is driven by intelligent analysis an ground level experience. Nothing is ever done on a whim. Advice will be provided after thorough research and solid data collection.

digital operations in the USA, Europe,

Hi, I am Hormaz Dara Mistry, founder of HMBC. In 2014 we decided to set up our own company with

the intention of making life easier for clients looking to build a brand with the latest marketing

tools. I have a solid background in Business Administration, Marketing and Finance with a passion

towards Digital Marketing. I feel to stand out in today's world of online clutter, businesses need a

guide and at times a mentor to uncomplicate their work challenges and encourage innovation.

That's where I come in. Very few digital marketers understand the actual sales process and come

armed with credible ground level marketing experience required across multiple industries and

HMBC.

Hormaz Dara Mistry

About Founder

geographies in order to sell and/or propagate successfully. I believe the above to be our core USPat

DIGITAL MARKETING PUBLIC RELATIONS DESIGNING

Hormaz Marketing and Brand Consultancy was born in the summer of 2014

with the intent of making the function of Marketing simpler and more cost-effective for all organisations.

The idea was to aggregate the vast pool of creative and technical talent that India has to offer across a

wide spectrum of marketing services and thereby enable local talent to serve the Global requirement.

If you want to build a brand, be a world leader in the market or

to just have your brand become a household name – HMBC is the place for you.

With an innovative approach to modern media and expertise in Digital marketing,

Public Relations and Designing, we believe that we can provide you

the best strategy and solutions to help you make a tangible mark both Locally, Nationally and Globally.

DIGITAL MARKETING

Digital Deliverables

Offering a proven track record in devising web marketing strategies that have crystallized brands in different industries including

Healthcare from relative obscurity, building start up ventures, forging online partnerships, driving revenue and growing profits in a

competitive market. Complete in-depth understanding of internet tools, trends and business models to raise an organizations

profile across multiple web platforms.

o360 Marketing Consultancy Especially prescribed for business houses looking to venture in the digital space. Backed with credible Market

research, Training staff to support the sales process and Creating personalized solutions with cost-effective

tools, lets create true value for your organisation.

3600

Mobile ApplicationsHave an idea for an App? We have the skills for production, updation and marketing with database management.

Website DevelopmentWe develop clean websites with seamless interactivity with precise responsiveness. This is made possible with the

coding and design visual experts who are an integral part of our core team.

Digital Public RelationsWe develop creative campaigns & unique digital positioning on industry relevant platforms. Armed with

quality content creation skills, professional article submissions and press releases help create campaigns

that will instantaneously connect with the target audience.

Search Engine OptimizationOptimizing your site's organic ranking on search engine results. Taking on the more challenging tasks of Broken link

corrections, Extraction of sites’ URL, Internal Link structuring, link building with optimum results.

Social MediaExtend your brand presence on relevant platforms that may include Facebook, Twitter, Instagram, Google+,

Pinterest, Blogs and much more. With quality Content creation skills and well-researched engagement ideas,

success is guaranteed.

Content DevelopmentContent is king and our team will make sure that your brand’s identity remains so. Our content is well researched,

factually accurate and engaging while representing the purest voice of your brand in Video, Pictures, Flash,

Infographic presentations and everything in between.

E- CommerceOur e-commerce services help you transform great digital experiences into amazing revenue generation

opportunities.

Online Reputation ManagementWe can keep a close ear to the ground about your brand and what your audience expect, demand or criticize.

Critical for online customer services, Issue identification and online crisis management.

Search Engine Marketing and Display AdvertisingTell us about your target audience, Our experts have the skills to run highly precise marketing campaigns designed

to give you true value for your money. Adword Campaigns, Display Networks, Social promotions, sales promotion

and much more.

Directory ListingsWe call it "The Real Force Multiplier". We engage industry relevant platforms to extend the reach of your products

and services across the globe. Whether your aim is to get more sales or publicity, directories help create some of the

best reference points for your brand online.

40,000leads generated

3,00,000 qualified leads over

4 months

leads generated

25,000

Lead Generation Campaigns

B2B Campaigns

Lead generation and

communications for entire

India franchise network

Trade communications

via email marketing

Lead generation, email

marketing and social media

for Mumbai franchise stores

Social Media

Digital Video Campaigns

Website Created

Home PageBirla Sun Life Mutual Fund

Birla Sun Life Insurance

Fiat India – Make the Move Campaign

Campaign Microsites

APP’s Created Cricketfreeq

• Mascot led Engagement

• 50+ Games

• 60 Rhymes

• E-Commerce

• Security

Monitor

Some of our clients…

Some reputed clients from our Technology Partners

Case Study 1

HEALTH & WELLNESS INDUSTRY

A well known name in the Health & Wellness Industry in Pune aiming to

augment the visibility of their new State-of-the-art boutique Hospital.

The aim was to publicise, create Word-of-mouth & improve upon

footfalls.

Opportunity

Located on the outskirts of Pune in a sparsely populated area with

limited scope for local advertising. Lack of appreciation for

technologically advanced procedures in the masses. Lack of awareness

about Social causes supported by Ruby Hall.

Challenges

A REPUTED HOSPITAL IN PUNE

Actions

A fresh Social and Digital PR campaign on Facebook, Twitter, YouTube

and Digital Newswire agencies targeted at the educated middle to high

income individuals and families was initiated with clear messaging

about Ruby Hall being at the forefront of Technological innovation and

Philanthropy. Creating an emotional connect online to compliment their

BTL measures on ground became essential with very favourable

outcomes. Also, post a detailed analysis of customer engagement, an

effective Lead Generation campaign was launched via Search Engines

capturing the essence of their key surgical procedures and their USP's.

Results

The campaign recorded an average spike of 150% in Social Likes,

Followers and Views from a purely regional audience with a

staggering 15000 page views on Facebook in Q1 itself. Their website

recorded an unprecedented growth of 500% in monthly traffic

through a collection of Digital PR, SEO and SEM measures.

Case Study 2

GOVERNMENT ADMINISTRATION

With years of experience managing local administrative bodies, we

work closely with the PR team at TMC to comprehend, complement and

fine-tune their overall digital presence. Some recent campaigns were to

support their bid for the “Smart City” initiative by encouraging public

participation & their ambitious Tree Plantation Drive in the years 2015

and 2016.

Opportunity

Digital unawareness, Language barrier (Marathi only), creativity deficit.

Challenges

THANE MUNICIPAL CORPORATION

Actions

A detailed presentation in a classroom environment was conducted to

educate the top brass and explain shortcomings and amendments to

their existing setup, site and social platforms. Create quality content

and engagement opportunities online including running contests, digital

invites, social posts and emailer campaigns in the regional language.

Results

30% increase in actual public participation on ground, 20% spike in

Social Likes & Followers.

Case Study 3

HOME FURNITURE

Homecreed is a dynamic ecommerce marketplace for quality wardrobes

in India. With the online marketplace growing at 30% CAGR per annum,

Homecreed has the potential to reach new heights with the proper

publicity campaigns coupled with quality product proposition.

Opportunity

New entrant, Cluttered ecommerce space, pressure on margins, limited

promotional budget.

Challenges

Armed with a concise “Go to Market” plan and full-fledged secondary

market research, Homecreed was enabled through a series of Digital PR

and Social Media tactics, ably supported by a robust Search Engine

marketing plan encouraging users to test & adapt to their “Design your

Wardrobe Online” tool for a more personalised experience. To further

increase traction, Homecreed is being gradually mentored to become a

complete Wardrobe solutions provider; from refurbishing, exchange

programs and much more.

Results

Launched the complete Digital marketing campaign in 20 days flat,

comprising of On-page and Off-Page SEO, Social Profiling,

conceptualisation and implementation of Search Engine Marketing,

200% and 250% increase in social interaction (Likes, Followers and

views) and website traffic respectively. Creation of over 100

backlinks through social bookmarking and much more.

Actions

Case Study 4

INTERIOR DECOR

Redefining their social image after a companywide operational

overhaul. The idea was to create a premium brand perception that

doesn't warrant a discount. Apart from a dedicated end customer base,

Zeba historically has been one of the preferred interior designers (for

draping solutions) for many reputed hospitality driven business houses

in India. Thus a reintroduction was long due and much awaited.

Opportunity

Repositioning of the brand Zeba to the affluent Middle and High Income

Households in Mumbai with strong pressure on margins from ecommerce

players. Zeba being a Brick and Mortar establishment remains a tightly

knitted family run organisation with strict quality controls and

customised solutions that demand time and patience from the end user,

a virtue in today's fast paced India.

Challenges

With a keen eye for design and a well defined target market, Social

media served as the perfect place to begin identifying their actual

audience base and learning their preferences, likes and dislikes. A

detailed competitor analysis and secondary market research was

conducted to ensure enough sales triggers were created to attract

interior designers, architects and end-users alike.

Actions

Results

A 50% increase in Social interactions was recorded by the second month

of the association itself. A 30% increase in brand conversation was also

witnessed in the same period (comments, shares etc).

Thank You !

T: (+91) 98920 49568 | E: info@hmbc.co.in | | Skype Id: hormazm

rdNo.15, 3 Floor, B Building, Navajbai Contractor Baug, Mori Road, Mahim West, Mumbai 400016.

W: www.hmbc.co.in