hmg_media_kit-r
DESCRIPTION
COMMUNITYNEWSCOMMUNITYNEWS HEWSMEDIAGROUP HEWSMEDIAGROUP +1 (562) 407-3873 13047 E. Artesia Blvd., Ste. C-102, Cerritos, CA 9070313047E.ArtesiaBlvd.,Ste.C-102,Cerritos,CA90703 loscerritosnews.netTRANSCRIPT
COMMUNITYNEWSCOMMUNITYNEWS2012 MEDIA KIT
HEWS MEDIA GROUP+1 (562) 407-3873
13047 E. Artesia Blvd., Ste. C-102, Cerritos, CA 9070313047 E. Artesia Blvd., Ste. C-102, Cerritos, CA 90703loscerritosnews.net
HEWS MEDIA GROUP
“As a Los Angeles County Supervisor I need to “As a Los Angeles County Supervisor I need to keep in touch and inform my constituents. Los
Cerritos Community News is always there to help me and other local politicians, offering
editorial space for press releases as well as accepting articles for publication on the
Opinion Page. Furthermore, if I want to know what’s going on in the community, I always
pick up the Community News first.”
Don Knabe Los Angeles County Supervisor
Former Mayor of Cerritos, Cerritos Resident
“We have been advertising in Los Cerritos Community News for 8 weeks and had our best month ever this last April. After that, we signed a one year contract and had our best ever June! I highly recommend using Los Cerritos Community News for your marketing and advertising.”and advertising.”
George Kerby Owner California Replacement Windows
Cerritos, Ca.
Newspaper
Quality. Quantity. Loyalty.The Community News is an integral part
of people’s lives. Our content is available to more than 165,000 readers across multiple
platforms. And, those loyal readers are influential and highly engaged. This is
what makes it one of the most attractive environments for advertisers.
Informed.For an insightful view of our area, there’s no For an insightful view of our area, there’s no paper like The Community News. For more paper like The Community News. For more than 14 years, our readers have expected their newspaper to provide the most thorough and uncompromising coverage in our area.
pick up the Community News first.”
Don Knabe Los Angeles County Supervisor
See pages 7-10 for advertising rates.
LosCerritosNews.net is the #1 local news site, visited by over 18,000 unique visitors each month. They access and connect daily with our award-winning journalism—in articles, video, and multimedia features—and become part of one of the most engaged, loyal community of readers on the Web.
Online NewspaperNewspaper
Money to spendCerritos area residents spend more in retail purchases than any city in California except Beverly Hills.
The average yearly income in Cerritos exceeds $79,000 per year.
ReachThe Community Newsreaches 95% of all homes and businesses in Cerritos, Artesia, Hawaiian Gardens, Norwalk, East Lakewood, La MIrada, La Palma, and Pico Rivera every Friday.
Competing newspapers reach less than 12%.
ValueThe Community Newsreaches more residents but costs 1/3 less than the competitors.
Social Media Social Media Marketing
Your Message + Social = More CustomersEngaging customers on social networks like
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loyalty and spreading your message to a new audience.
We make social media marketing easy by connecting your social networks with Email
Marketing, Event Marketing, and Online Surveys and Contests to get your small
business or nonprofit noticed. And our team will you get started.
The bottom line? Social Media Marketing The bottom line? Social Media Marketing The bottom line?helps you get more out of what g for the
digital age.
Harness the power of Social Media Marketing for your business.
HERE’S HOW IT WORKS:
Email Marketing + Social Media:Email starts the conversation, social deepens the relationship. Combine your email and social media marketing to put your content in front of a bigger audience. Make it easy for your fans and followers to share your content with their friends and colleagues.
Event Marketing + Social Media:Let your guests help you pack the house! Invite your list, but don’t stop there — post your event right from your Constant Contact account to Facebook, Twitter and LinkedIn to get even more publicity. With one click your guests can post your event to their favorite social media sites, getting their friends and colleagues to attend.
Online Survey + Social Media:Want to know what they really think? Make your polls and surveys go social and get instant feedback from a whole new audience.
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What is Your City Coupons?Your City Coupons emails its members one unbeatable offer on something great to do
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Video
Motion. Sound. Memories.Our creative team works together to develop
the finest in promotional video production services for each of our clients. Our staff will
learn every aspect of your business or product, formulate a message, then create a video
production concept to get it out into the world in a fun and engaging manner. We’ll make
sure people not only see your message – they’ll remember it.
Educational VideosA good training video production needs to
do more than tell your employees what to do. It needs to educate them, so they can do their jobs in a safe and efficient manner. But it also
needs to be fun and enjoyable to watch. It needs to entertain. Viewers retain exponentially
more information when they are also being entertained. A high end, informative, and
entertaining training video is key
The same goes for education videoproduction. When teaching at any level, it’s
important to be on that level, not above it. Our staff has created video productions for every
age group and demographic – we know how to connect on any level.
FREE STANDING INSERTS $25 per thousand, printed by customer
COLOR CHARGES: 1 Color - $50 • 2 Color - $100 • 3 Color - $150 • 4 Color - $400 • 85 Line Screen
ADVERTISING DEADLINES: Space Reservations - Friday 5:00 PM • Camera Ready - Tuesday, Noon • Friday Publication
DESIGN & PRODUCTION: As a service to our advertisers, the Los Cerritos Community News will produce your ad.
DISTRIBUTION: Delivered to 45,000 homes and businesses weekly in Cerritos, Artesia, Hawaiian Gardens, and East Lakewood and La Palma.
COMMUNITYNEWSCOMMUNITYNEWSAD RATES
Prices are on a per issue basis: Open 8 weeks 13 weeks 26 weeks 52 weeksFull $900 $850 $825 $800 $770Half $500 $470 $440 $415 $385Quarter $400 $330 $275 $250 $220Eighth $220 $195 $175 $165 $140SixteenthSixteenth $145$145 $125$125 $100 $100 $75 $75 $55 $55
Prices are on a per issue basis: Open 8 weeks 13 weeks 26 weeks 52 weeksFull $400 $375 $350 $325 $300Half $295 $275 $255 $235 $215Quarter $240 $220 $200 $180 $160Eighth $150 $130 $110 $90 $70Sixteenth Sixteenth $85$85 $70 $70 $60 $60 $50 $50 $40 $40
Pick up rate into Zone 2 - 25% off Open 8 weeks 13 weeks 26 weeks 52 weeksFull $300 $281 $263 $244 $225Half $221 $206 $191 $176 $161Quarter $180 $165 $150 $135 $120Eighth $113 $98 $83 $68 $53Sixteenth $56 $49 $41 $34 $26
Pick up rate into Zone 1 - 20% off Open 8 weeks 13 weeks 26 weeks 52 weeksFull $800 $756 $738 $719 $695Half $426 $401 $376 $356 $331Quarter $340 $276 $225 $206 $180Eighth $183 $162 $147 $143 $123Sixteenth $127 $109 $86 $64 $46Ask your representative about color rates.
“As the Assemblymember representing the “As the Assemblymember representing the areas of Artesia, Cerritos, Hawaiian Gardens,
Lakewood, and Norwalk, my staff and I often read Los Cerritos Community News to
stay informed of the goings on within the community. I see the paper and its dedicated
reporters everywhere. Los Cerritos Community
Newspaper is truly a community newspaper.”community newspaper.”
Assemblymember Assemblymember Tony Mendoza
Former Mayor of ArtesiaArtesia Resident
ZONE 1 - 35,000 CirculationArtesia, Cerritos, E. Lakewood,
Hawaiian Gardens, and La Palma
ZONE 2 - 10,000 CirculationNorwalk and Pico Rivera
PICK-UP RATES
Prices are on a per issue basis: Open 8 weeks 13 weeks 26 weeks 52 weeksFull $675 $650 $625 $600 $575Half $400 $375 $350 $325 $299Quarter $299 $275 $250 $225 $199Eighth $185 $175 $150 $125 $99Sixteenth $85 $75 $65 $55 $45
ZONE 3 - 15,000 CirculationLa Mirada Lamplighter
COMMUNITYNEWSCOMMUNITYNEWSZIP CODE COVERAGE
CITY ZIP CODE QUANTITY
Artesia 90701 5,000 Cerritos 90703 17,000 E. Lakewood 90715 4,000 Hawaiian Gardens 90716 4,000 La Mirada 90638 15,000 La Palma 90623 3,000 Norwalk Norwalk Norwalk 90650 5,000 Pico Rivera 90662 5,000
TOTAL DISTRIBUTION: 58,000
HAWAIIAN GARDENS
LA MIRADA
LAKEWOOD
MONTEBELLO
NORWALK
MONTEBELLO
BUENA PARK
LA MIRADA
BUENA
RIVERA
DOWNEY
BELLFLOWER
LAKEWOOD
MONTEBELLOMONTEBELLO
CYPRESS
LA MIRADA
SANTA FE SPRINGS
PICO RIVERA
CERRITOS
NORWALK
LAPALMA
CERRITOSARTESIA
LA
MILES0 2 4 6
SIXTEENTH PAGE ONE COLUMN
WIDTH: 2.375 INHEIGHT: 3.5625 IN
EIGHTH PAGE TWO COLUMN ADHorizontal AD
WIDTH: 4.9167 IN HEIGHT: 3.5625 IN
HALF PAGE FOUR COLUMN ADHorizontal Ad
Width: 10.375 inHeight: 7.2917 in
HALF PAGE TWO COLUMN ADVertical AD
WIDTH: 4.9167 IN HEIGHT: 14.75 IN
QUARTER PAGE TWO COLUMN ADVertical AD
WIDTH: 4.9167 IN HEIGHT: 7.2917 IN
FULL PAGE ADWIDTH: 10 IN
HEIGHT: 14.75 IN
THREE QUARTER PAGE THREE COLUMN ADVertical AD
Width: 7.4583 in Height: 14.75 in
COMMUNITYNEWSCOMMUNITYNEWSAD SIZES
Subtract $205 from each category for print only pricing.
5,000$545.0010,000$575.0020,000$815.00
10,000$565.0020,000$600.0040,000$845.00
5,000$625.0010,000$655.0020,000$995.00
5,000$955.0010,000$1055.0020,000$1605.00
All advertised flat sheet insert products include delivery to our office, for any information on additional quotations, call 562.407.3873www.loscerritosnews.net • 13047 E. Artesia Blvd., C-102 • Cerritos, Ca., 90703 • [email protected]
Los Cerritos Community Newspaper Group Insert/Brochure Print and Delivery
3.5 x 8.5-No perforation
4 color front, blank back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $407 $54 100 lb. Matte 5,000 $419 $55
4 color front, black back or 4 color back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $465 $59 100 lb. Matte 5,000 $486 $61
5.25 x 8.5-No perforation
4 color front, blank back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $505 $63 100 lb. Matte 5,000 $521 $65
4 color front, black back or 4 color back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $586 $73 100 lb. Matte 5,000 $616 $75
4 x 11-No perforation
4 color front, blank back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $547 $68 100 lb. Matte 5,000 $566 $71
4 color front, black back or 4 color back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $643 $77 100 lb. Matte 5,000 $677 $79
3.5 x 8.5-Perforation
4 color front, blank back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $693 $104 100 lb. Matte 5,000 $705 $106
4 color front, black back or 4 color back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $751 $110 100 lb. Matte 5,000 $773 $112
5.25 x 8.5-Perforation
4 color front, blank back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $791 $146100 lb. Matte 5,000 $807 $149
4 color front, black back or 4 color back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $872 $122 100 lb. Matte 5,000 $902 $125
4 x 11- Perforation
4 color front, blank back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $834 $98 100 lb. Matte 5,000 $853 $101
4 color front, black back or 4 color back QUANTITY PRICE EXTRA M‘s100 lb. Gloss 5,000 $927 $128 100 lb. Matte 5,000 $964 $131
Doorhangers-Perforated and Non-Perforated
13047 E. Artesia Blvd., C-102 • Cerritos, Ca 90703 www.loscerritosnews.net • [email protected] Office 562.407.3873 • Fax 562.921.1915
Delivery services
available too!
HEWS MEDIA GROUP
Online Advertising Rate CardTraditional Web ad sizesSkyscraper Medium rectangle Leaderboard160 x 400 160 x 210 450 x 100
Special Web ad sizes-Examples on next page
Peeler Pop-Up Sticky300 x 300 450 x 320 800 x 75
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $300 $325
20,000 $240 $260
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $350 $375
20,000 $280 $300
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $400 $425
20,000 $320 $340
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $450 $475
20,000 $360 $380
12 Months
6 Months
3 Months
1 Month
Duration
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $350 $375
20,000 $280 $300
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $400 $425
20,000 $300 $320
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $450 $475
20,000 $320 $340
Ad Impressionsper month
Run of Site Home PageRun of Site Home Page
25,000 $500 $550
20,000 $340 $360
12 Months
6 Months
3 Months
1 Month
Duration
Increase your reach with the #1 Community
Newspaper site in the area!
Our audience is younger, more affluent and growing rapidly.
• The median age of loscerritosnews.net online audience is 42.
• Average household income is $70,000.
• There are 14,000 unique visitors coming to our site each month a 300% increase over 2010 visitors.
www.loscerritosnews.net
Stick-On Ads
New 2007 FordEdge SE
All New 2008Ford Taurus SEL
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Call for An Appointment733-4386
Kim Stanley, Owner/Stylist20 Years Experience
Single Sheet Inserts
8.5”x11” Single Sheets
11”x17” Single Sheets
Bubba’sCar Wash
$5 off
Quantity 10,000 25,000 100,000 200,000 300,000
Quantity 10,000 25,000 100,000 200,000 300,000
Stick-On Ads 3”x3” • 3”x2.75” • 3”x2.5” • 3”x2.375”
Stick-On Ads 3”x4”
3-5 Day Turnaround on All Products!
Qty 10,000 20,000 35,000 50,000 75,000 100,000 200,000 500,000
Qty 10,000 20,000 35,000 50,000 75,000 100,000 200,000 500,000
Qty 10,000 20,000 35,000 50,000 75,000 100,000 200,000 500,000
8.5”x5.5” Single Sheets
$3.00OFF
One DesignerPizza of
Your Choice(Not Valid on Fri)
Not to be combined
with any other offer.
Bring this coupon.
Limit one coupon per customer. Expires September 16, 2007.
Z&E Sticky 3x3 8.25 E - Composite
Zone 1 Zone 2
Zone 3 Zone 4
River Cities PrintingA FULL SERVICE COMMERCIAL PRINTER
Shipping
FREECREATIVESERVICES!
You can now get Gloss and Uncoated Single Sheet Inserts
for the same low price!
Zone 1 Zone 2
Zone 3 Zone 4
River Cities PrintingA FULL SERVICE COMMERCIAL PRINTER
u Rates are per thousand.
u Quick Turnaround: processed, printed and shipped in
3-5 business days
u Flexibility to print ANY QUANTITY!
(there is a $150 set up fee for jobs under 10,000)
u Sizes available: 3"x3", 3"x2.75", 3"x2.5". 3”x4”
u Plate Change Charge: Pricing reflects normal set up -
if plate change is required $25/plate will apply.
uNo additional charge for PMS colors
uDiecuts/Shapes: Additional $2M. Available for
3”x3” Stick On Wind#1 or Wind#3 only. Shapes are as
follows: Circle, House, Car, Heart, Popcorn/Flower, follows: Circle, House, Car, Heart, Popcorn/Flower, follows: Circle, House, Car, Heart, Popcorn/Flower, follows: Circle, House, Car, Heart, Popcorn/Flower, follows: Circle, House, Car, Heart, Popcorn/Flower, follows: Circle, House, Car, Heart, Popcorn/Flower,
Pumpkin, Apple, Football, Shamrock, Diamond, Truck, Pumpkin, Apple, Football, Shamrock, Diamond, Truck, Pumpkin, Apple, Football, Shamrock, Diamond, Truck, Pumpkin, Apple, Football, Shamrock, Diamond, Truck, Pumpkin, Apple, Football, Shamrock, Diamond, Truck, Pumpkin, Apple, Football, Shamrock, Diamond, Truck, Pumpkin, Apple, Football, Shamrock, Diamond, Truck,
Christmas Ornament, Strawberry, Coffee Cup, Stop Sign, Christmas Ornament, Strawberry, Coffee Cup, Stop Sign, Christmas Ornament, Strawberry, Coffee Cup, Stop Sign, Christmas Ornament, Strawberry, Coffee Cup, Stop Sign, Christmas Ornament, Strawberry, Coffee Cup, Stop Sign, Christmas Ornament, Strawberry, Coffee Cup, Stop Sign, Christmas Ornament, Strawberry, Coffee Cup, Stop Sign,
Hamburger, Barrel and Wine Bottles.Hamburger, Barrel and Wine Bottles.Hamburger, Barrel and Wine Bottles.Hamburger, Barrel and Wine Bottles.Hamburger, Barrel and Wine Bottles.Hamburger, Barrel and Wine Bottles.Hamburger, Barrel and Wine Bottles.Hamburger, Barrel and Wine Bottles.
uPackaging: All notes are Fan-folded in cartons that Packaging: All notes are Fan-folded in cartons that Packaging: All notes are Fan-folded in cartons that Packaging: All notes are Fan-folded in cartons that Packaging: All notes are Fan-folded in cartons that Packaging: All notes are Fan-folded in cartons that Packaging: All notes are Fan-folded in cartons that
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HEWS MEDIA GROUP
13047 E Artesia Blvd., Ste. C-102 • Cerritos, CA., 90703 • 562.407.3873 • [email protected] • loscerritosnews.net • lmlamplighter.com
Put Your Ad On Our Front Page With Our Front Page Stick-On Advertising!
Stick-On Ads
New 2007 FordEdge SE
All New 2008Ford Taurus SEL
All New 2008 FordFocus S Coupe
$13,495
LEAVE YOUR CHECKBOOK AT HOME!NO MONEY DOWN
NO MONEY DUE!!!
24 Month LeaseLEAVE YOUR CHECKBOOK AT HOME!NO MONEY DOWN
NO MONEY DUE!!!
36 Month Lease
$9,640$353mo$87mo
New 2007 FordExpedition EB EL 4x4
Call for An Appointment733-4386
Kim Stanley, Owner/Stylist20 Years Experience
Single Sheet Inserts
8.5”x11” Single Sheets
11”x17” Single Sheets
Bubba’sCar Wash
$5 off
Quantity 10,000 25,000 100,000 200,000 300,000
Quantity 10,000 25,000 100,000 200,000 300,000
Stick On Ads are printed on glossy white background paper. Full Glue and Pattern Glue adhesive available.
Stick-On Ads 3”x3” • 3”x2.75” • 3”x2.5” • 3”x2.375”
Stick-On Ads 3”x4”
3-5 Day Turnaround on All Products!
Qty 10,000 20,000 35,000 50,000 75,000 100,000 200,000 500,000
Qty 10,000 20,000 35,000 50,000 75,000 100,000 200,000 500,000
Qty 10,000 20,000 35,000 50,000 75,000 100,000 200,000 500,000
8.5”x5.5” Single Sheets
The Best Pizza
Fast, Free Delivery 454-4563
1097 Rt. 55 LaGrange • 1 Mile West of Taconic Pkwy
Monday-Saturday 11-10; Sunday 3-9
27INS9
$3.00OFF
One DesignerPizza of
Your Choice(Not Valid on Fri)
Not to be combined
with any other offer.
Bring this coupon.
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3.00OFF
One DesignerPizza of
Your Choice(Not Valid on Fri)
Not to be combined
Valentine’s Gift for YouValentine’s Gift for You
Limit one coupon per customer. Expires September 16, 2007.
Limit one coupon per customer. Expires September 16, 2007.
Z&E Sticky 3x3 8.25 E - Composite
Zone 1 Zone 2
Zone 3 Zone 4
River Cities PrintingA FULL SERVICE COMMERCIAL PRINTER
Shipping
FREECREATIVESERVICES!
You can now get Gloss and Uncoated Single Sheet Inserts
for the same low price!
Zone 1 Zone 2
Zone 3 Zone 4
River Cities PrintingA FULL SERVICE COMMERCIAL PRINTER
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u
u
u
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25,000 homes for only $40 per thousand!25,000 homes for only $40 per thousand!Print and placed on the front. That’s only 4 cents per home!