hmv.com - transforming a retail giant into a content creator
TRANSCRIPT
hmv.comTransforming a retail giant into a content
creator
Louis [email protected]
Dawn [email protected]
7 year journey of UX and UI optimisation and
enhancement
Developed site functionality
Helped developed the listening post pilot in-store kiosk and POS
In-store kiosk and POS
On a sad day in 2013…
Life in the old dog yet.
Life in the old dog yet.
The brief
“maximise audience engagement and
drive new revenues”assert brand credibility
find new audiences and advocatesmaximise store network
build commerce linkscreate new revenue streams
The Home of Entertainment
A content platform to fulfil more needs, more often.
CREATIVE CHALLENGE
Moving past the pile it high, sell it cheap commerce approach and establish hmv as a credible source of entertainment content.
TECHNICAL CHALLENGE
Becoming the gateway for a number of different entertainment offerings with slick elastic search at its heart.
our territory & self determination
quality
expertise
credibilitypoint of view
brand heritage
genre specific
exclusivity
relevancelocal
personalised
volume of exclusives
local
depthpeer/
communitygenre/artist
how do we deliver?
The solution
A constantly evolving platform
hmv.com
shared codebase
hmv.ca hmv.ie
shared content database
hmv.com content hmv.ca content hmv.ie content
product catalogue product catalogue product catalogue
rolling out to new territories
hmv.com (Search)
cms.hmv
store.hmv
enhanced integrations
So far so good…
4.6 million new users for 2015(73% of their total users)
Downloads - 111%Plays - 324%
Video views - 170%Newsletters - 156%
hmv.com has driven 40% of online store revenue
The story continues…
Middle East expansion Single sign on
Content APIPersonalisation
