ho yaqeen... to khilen khoshian
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Coca-ColapartnerswithSharmeenObaidChinoytopromotepositivityKarachi,May04,2012:AcademyAward(Oscar)winnerSharmeenObaidChinoyandCoca-ColaPakistanhavepartneredtobringoutaseriesofsixdocumentariesoninspirationalPakistanis,aspartofCoca-Cola'sReasonstoBelievecampaign.ThiscampaignprojectsthemanyreasonstobelieveinPakistan,despiteallthenegativitythatpresentlyexistsinsociety.ThepremiereofthefirstdocumentarywasheldonFridayinKarachiandwasattendedbyacross-sectionofsocietythatincludedcorporateexecutives,professionals,students,peoplefromtheartsandentertainmentindustryandmembersofthePakistanimedia.
ThetitleofthedocumentariesseriesisHoYaqeen,witheachofthesixdocumentariesbeingapositivestoryrelatingtooneindividualfromadifferentregionofthecountry.ThefirstdocumentaryisthestoryofSabinaKhatri,awomanofgreatcourage,workinginthetroubledlow-incomeareaofLyariinKarachi.Sabinahasmadeitherlifesmissiontoimparteducationtotheunder-privilegedchildreninhercommunity,fightingagainsthugeoddstodoso.Sharmeen'sdocumentariesareanaturalfitwithCoca-Cola'scampaign,asthesehighlightthestoriesof'uncelebratedheroes'inPakistan;peoplewhohavemadeselflesscontributionstotheircommunitiesandfellowhumanbeings,withouttheexpectationofanyreward.statedRizwanU.Khan,GeneralManagerofCoca-ColaforPakistanandAfghanistan,whilecommentingonthepartnership.
AlsoatthepremierAcademyAward(Oscar)winnerSharmeenObaidChinoysaidHoYaqeenbringsforthastoundingandremarkablestoriesfromKashmirtoKarachi;ourcharactersareordinarycitizenswhohaveachievedextraordinaryfeatsthroughadeterminedwillanddesiretochangetheircountry.Ihopethattheirsuccessesandstruggleswillresonateandinspireaudiencesandwillmakecitizensalloverthecountrydrivetofollowtheirexample.
ThedocumentarieshavebeendevelopedentirelybySharmeenObaidChinoyandherteam,employingtheverycreativegeniusthatwonheranOscarforherdocumentarySavingFaceearlierthisyear.LikeCoca-Cola,shetoofirmlybelievesthatwhenthemessageisclearlypositive,peopleareencouragedtoovercometheirpersonalchallengesandstrivetospreadpositivityamongstothers.Byhighlightinginspirationalpeoplewhoaretheuncelebratedheroesofoursociety,themessag
eisclearthatchangeispossiblewhenpeoplecometogetherandstrivetobettertheircountry.Coca-ColawillbeairingthedocumentariesonmultipletelevisionchannelsstartingMay20,2012.
TheCoca-ColaCompany
TheCoca-ColaCompany(NYSE:KO)istheworld'slargestbeveragecompany,refreshingconsumerswithmorethan500sparklingandstillbrands.LedbyCoca-Cola,theworld'smostvaluablebrand,ourCompany'sportfoliofeatures15billiondollarbrandsincludingDietCoke,Fanta,Sprite,Coca-ColaZero,vitaminwater,Pow
erade,MinuteMaid,Simply,GeorgiaandDelValle.Globally,wearetheNo.1providerofsparklingbeverages,ready-to-drinkcoffees,andjuicesandjuicedrinks.Throughtheworld'slargestbeveragedistributionsystem,consumersinmorethan200countriesenjoyourbeveragesatarateof1.8billionservingsaday.
Withanenduringcommitmenttobuildingsustainablecommunities,ourCompanyisfocusedoninitiativesthatreduceourenvironmentalfootprint,supportactive,healthyliving,createasafe,inclusiveworkenvironmentforourassociates,andenhancetheeconomicdevelopmentofthecommunitieswhereweoperate.Togetherwithourbottlingpartners,werankamongtheworld'stop10privateemployers
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withmorethan700,000systememployees.
Formoreinformation,pleasewww.thecoca-colacompany.comorfollowusonTwitterattwitter.com/CocaColaCo.
ABOUTSHARMEENOBAIDCHINOYSharmeenObaidChinoyisanAcademyAwardandEmmyAwardwinningdocumentaryfilmmaker.In2012TimeMagazinenamedherasoneof100MOSTINFLUENTIALPEOPLEaroundtheworld.HerfilmsincludeSAVINGFACE,TRANSGENDERS:PAKISTANSOPENSECRETANDPAKISTANSTALIBANGENERATION,whichairedonPBS,Channel4,CBC,SBSandArteandwastherecipientoftheAlfredIDupontAwardaswellasTheAssociationforInternationalBroadcastingaward.Sharmeenhasmadeoveradozen-multiawardwinningfilmsinover10countriesaroundtheworldandisthefirstnon-AmericantobeawardedtheLivingstonAwardforbestinternationalreporting.
In2007,SharmeenwasawardedthebroadcastjournalistoftheyearawardintheUKbyOneWorldMediaforherworkinaseriesofdocumentaryfilmsforChannel4,whichincludedafilmaboutxenophobiainSouthAfricaTHENEWAPARTHEID.HerotherfilmshavebeenawardedTheOverseasPressClubAward,TheAmericanWomeninRadioandTelevisionAward,TheCineGoldenEagleawardandtheBanffRockieAward.
Sharmeensworkcentersaroundhumanrightsandwomensissuesandshehasworkedwi
threfugeesandmarginalizedcommunitiesfromSaudiArabiatoSyriaandfromTimorLestetothePhilippines.
SharmeenwasbornandraisedinKarachi,PakistanandreceivedabachelorsdegreefromSmithCollegeandtwomastersdegreefromStanfordUniversity.
FormoreinformationonSOCFilmsvisitwww.socfilms.com
ForpressandpublicityqueriesonSharmeenObaidChinoypleasecontactAnamToseef,[email protected],+923018489922atLotusClientManagement&PublicRelations.