HOAG CLASSIC

MARCH 4 - 10, 2019

NEWPORT BEACH COUNTRY CLUB

NEWPORT BEACH, CA

Presenting Partners

For one week each year, the international spotlight shines brightly on Newport Beach

and Orange County. Massive galleries file into Newport Beach Country Club to lend a

level of excitement that has established the Hoag Classic as the finest stop on the PGA

TOUR Champions.

After an illustrious 20-year partnership with Toshiba, this event is entering a new era with Hoag Hospital

assuming title sponsorship ownership and becoming the Hoag Classic. The partnership with Hoag provides an

unparalleled opportunity to give back to the health and vitality of our community in southern California.

Each year, the tournament raises over $1 million for Hoag and other local charities, totaling more than $20

million in its history – making it the most philanthropic event on the PGA TOUR Champions schedule.

Additionally, it attracts a field of professional players that rivals any major championship in golf, creating

compelling competition for our fans. On March 4 – 10, 2019, the tournament will deliver world class

entertainment and infuse millions of dollars into our economy.

Equally important to our success for charity and community is our track record with our sponsors. The Hoag

Classic positions your corporate brand in front of thousands of executives and affluent decision makers, allows

you to network with fellow sponsors and entertain customers and clients in a first-class and memorable

hospitality environment while enjoying championship golf at the highest level. We strive to ensure that sponsors

are benefiting from their involvement, and that goal is paramount in our management process. So let us help

you grow your business as we enhance our community.

On behalf of Hoag Hospital, we invite you to join our family of sponsors in support of Orange County’s largest

annual sporting event.

WELCOME TO THE HOAG CLASSIC – A NEW ERA OF PGA TOUR GOLF IN ORANGE COUNT Y

MARCH 4 - 10, 2019 – NEWPORT BEACH COUNTRY CLUB

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Dates: March 4 – 9, 2019

Monday, March 4th Hoag Womanology

Monday Pro-Am presented by ActivePDF

Tuesday, March 5th Breakfast with a Champion presented by Allergan

Hoag Charity Sports Sponsor Gala presented by LA Chargers

Wednesday, March 6th Legends Pro-Am presented by Konica Minolta

Thursday, March 7th Legends Pro-Am presented by Konica Minolta

Friday, March 8th Hoag Classic First Round

Saturday, March 9th Hoag Classic Second Round

Military Appreciation Day presented by CoreLogic

Sunday, March 10th Hoag Classic Final Round

Student Day presented by Kingston Technology

Site: Newport Beach Country Club – Newport Beach, CA

Purse: $1.8 Million with a first place prize of $270,000

TV: 7 hours of national coverage on The Golf Channel, Friday – Sunday. The exposure from the Hoag

Classic telecast reaches over 78 million households domestically on The Golf Channel and over 330

million households in 190 countries internationally.

PGA TOUR Champions Stars: 78 legendary golfers from the PGA TOUR compete

in the event, including Fred Couples, John Daly, Bernhard Langer, Mark O’Meara, Tom Watson, Miguel

Angel Jimenez and Vijay Singh. Click here for the full list.

Attendance: 75,000+ people attend each year

Sponsors: 200+ corporate partners support the event

Volunteers: 800 people volunteer their time each year

Charity: Renowned for its excellence, specialized health care services and exceptional physicians,

nurses and staff, Hoag is admired as one of California’s leading health care organizations. In fact,

Hoag is emerging as a leader of care nationally and a destination for those who seek a level of

personalized care that is unsurpassed among Orange County’s health care providers.

Economic Impact: An independent study by Economics Research Associates of

Los Angeles determined the economic impact of the tournament on Newport

Beach and surrounding communities of Orange County to be almost $30 million.

Media: Through earned media and advertising, the Hoag Classic secures more than 10,000

placements spanning across broadcast, radio, print and online, culminating in nearly 40,000,0000

impressions – totaling over $5,000,000 in Media Value.

TOURNAMENT EVENTS & FACTS

2018 Champion

Vijay Singh

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AGE GROUPS

0-11 1%

12-17 4%

18-34 11%

35-44 19%

45-54 29%

55-64 24%

64 and up 12%

HOUSEHOLD INCOME

under $50,000 9%

$50,000 - 75,999 28%

$75,000 - 125,000 24%

$125,000 - 199,999 22%

$200,00 and higher 17%

MARITAL STATUS

Married 69%

Single 31%

EDUCATION

College 62%

Post-Graduate 38%

GENDER

Male 58%

Female 42%

Based on an on-site survey at the 2013 Hoag Classic

PGA TOUR Champions

REACHS IDEAL AUDIENCE*

MRI PROFILE OF GOLF

TELEVISION VIEWERS

U.S. AVERAGE

VS. INDEX*

Own Any Stock 208

Own Money Market Fund 251

Own Mutual Funds (Bonds) 182

Own Mutual Funds (Stocks) 180

Own Annuities 223

Own Retirement Real Estate 270

Own an IRA Retirement Savings Plan 231

Used Stock Rating Service 177

Sought Financial Planning Counsel 188

Have a Money Market Account 224

Have a Personal Line of Credit 220

Have a Home Equity Line of Credit 241

Have Travel Insurance 239

Have 4+ Life Insurance Policies 372

Have Homeowners or Personal Property

Insurance of $300K 260

Life Insurance Policy $500K+ 193

AUDIENCE SNAPSHOT

The PGA TOUR Champions and Hoag

Classic audience are a dream crowd.

The galleries are comprised of affluent and

educated individuals who represent the perfect

demographic. They are company leaders, owners

and decision makers

who embody the spending habits for Orange

County.

Hoag Classic Golf Fans and

Corporate Audience

*Source: MRI *Index = 100 4

From playing with a PGA TOUR professional in one of the Hoag Classic’s exclusive pro-ams to hospitality in a private skybox to branding on-course, the tournament offers numerous opportunities for your company. Packages are customized on a company by company basis to ensure that each sponsors’ business needs and objectives are met. Additionally, your total spending places you in a level of sponsorship with the Hoag Classic and each level comes with unique benefits. SPONSORSHIP LEVELS

• PRESENTING PARTNER ($1,000,000) - One of only Three exclusive

partners who are ubiquitous in the branding and presentation of the Hoag Classic, including media and national television. Unique marketing and licensing programs, paired with client entertainment that includes memorable pro-ams and hospitality, produce a well rounded and impactful sports marketing and charitable platform for our presenting partners.

• GOLD (above $150,000) - Category “ownership’ may be available to

Gold Sponsors, as well as a signature marketing event, premium hospitality and up to two full Legends pro-am teams. Packages are customized for each Gold Sponsor to allow for a creative and unique experience that meets its needs.

• SILVER (above $75,000 - $149,999) - Customized packages

available with hospitality, branding and pro-am experiences. • BRONZE (above $30,000 - $74,999) - Packages from select sponsor

programs are available including hospitality and some branding. • COMMUNITY (below $30,000)

CORPORATE SPONSORSHIPS

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PRIVATE VILLA

Villas are the largest hospitality venues at the tournament and provide a

private experience for you and your guests. They include an outdoor deck

for spectating as well as an indoor heated and air-conditioned area. Villas

offer panoramic views of two different holes, so you can catch the action

throughout the day. They also give you the opportunity to plan pre and

post golf functions such as a breakfast, dinner or meeting. A front

advertising sign with corporate logo and small hospitality entrance sign

with company name are also included.

PRIVATE VILLAS

50 GUEST PACKAGE

75 GUEST PACKAGE

100 GUEST PACKAGE

Size

6M x 7M tent (Approx. 20’ x

23’) with outdoor

viewing decks

6M x 8M tent (Approx. 20’ x

26’) with outdoor

viewing decks

6M x 9M tent

(Approx. 20’ x 30’) with outdoor

viewing decks

Tickets per day, Friday –

Sunday

50 75 100

Parking Passes Per

day, Friday - Sunday

5 6 8

PACKAGE COST

$45,000 $65,000 $85,000

PRIVATE SKYBOXES

46 GUEST PACKAGE

58 GUEST PACKAGE

70 GUEST PACKAGE

Size 9M x 4M

(Approx. 30’ x

13’)

9M x 5M (Approx.

30’ x 16.5’)

9M x 6M (Approx.

30’ x 20’)

Tickets per day, Friday –

Sunday

46 58 70

Parking Passes per

day, Friday – Sunday

4 5 6

PACKAGE COST

$41,750 $51,500 $61,000

PRIVATE SKYBOX

Skyboxes provide an unmatched opportunity to deliver the

ultimate golf experience to your guests at the Hoag Classic.

Options include the par-three signature 17th hole surrounded by

water or the par-five finishing hole with a birds-eye view as the

champion is crowned. Skyboxes feature tiered seating with a

hospitality area in the back. A front advertising sign with

corporate logo and small hospitality entrance sign with company

name are also included.

18thGreen Skyboxes

17th Green Skyboxes

The Hoag Classic is pleased to offer a variety of unique hospitality experiences at various levels and price points to fit any

need. These include private Skyboxes, Villas, Cabanas or shared hospitality venues. With VIP seating featuring views of golf

on the signature closing holes, and full service amenities, these luxury boxes offer unique first-class entertainment for your

valued customers and partners. All venues include food and beverage service, including buffet lunch, desserts, hors d’oeuvres

and full bar, heating and air conditioning, cable television, Wi-Fi and security.

18th Hole Villas

SKYBOXES

VILLAS

18th Hole Villas

HOSPITALITY

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PRIVATE CABANA

Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior lounge chairs and

exterior seating. Cabanas come fully equipped with cable television, Wi-Fi and food and beverage service. A small hospitality

entrance sign with company name is also included.

View of the 17th Green

from Cabanas

Cabanas on the 17th tee

17th Green with Trophy Club on the far

left

TROPHY CLUB SKYBOX

The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic hospitality venue on a

smaller scale. Enjoy a festive atmosphere where you can entertain guests and network with other sponsors. The skybox provides

unparalleled viewing of the PGA TOUR Champions action throughout the day on the signature par-three 17th hole at Newport

Beach Country Club. The Trophy Club includes food and beverage service, including buffet lunch, desserts, hors d’oeuvres and

full bar, heating and air conditioning, cable television, Wi-Fi and security.

CABANAS

TROPHY CLUB SKYBOX

View of the 17th Green from inside the

Trophy Club

HOSPITALITY

TROPHY CLUB 4 GUEST PACKAGE 8 GUEST PACKAGE 12 GUEST PACKAGE

Tickets per day, Friday – Sunday

4 8 12

PACKAGE COST $3,600 $7,000 $10,250

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PRIVATE CABANAS 12 GUEST PACKAGE

17 GUEST PACKAGE 22 GUEST PACKAGE

Size 10’x10’ tent with outside deck 10’ x 15’ tent with outside deck 10’ x 20’ with outside deck

Tickets per day, Friday – Sunday

12 17 22

Parking Passes per day, Friday - Sunday

2 3 4

PACKAGE COST $11,500 $16,000 $20,500

The Monday Pro-Am presented by ActivePDF offers our sponsors the first opportunity to get “inside the ropes” on the Newport Beach Country Club championship course. Each amateur foursome is paired with a PGA TOUR Champions professional in this one day competition. In addition to the golf, lunch, on course food and beverage service and the awards party, the event provides for an unmatched experience that your customers will not forget.

MONDAY PRO-AM Presented by ActivePDF

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Each player in the Monday Pro-Am will receive One (1) commemorative “tee gift” package, One (1) pro-am player credential and

One (1) VIP guest credential for all access hospitality on Monday, and one (1) clubhouse parking pass on Monday

Package Competitors Hospitality Tickets Total Cost

Premier Package Four (4) Playing Competitors

Six (6) Tickets per day Fri-Sun to the 17th Green Trophy Club

$12,500

Standard Package Four (4) Playing Competitors

Four (4) Tickets per day Fri-Sun to the 17th Green Trophy Club

$10,000

Competing inside the ropes and alongside the legends of the PGA TOUR is the most unique golf and

entertainment experience in the world. None is better than the Hoag Classic Legends Pro-Am presented by

Konica Minolta, with two days of golf on Wednesday and Thursday. Each professional in the field will compete

with a foursome of sponsors and their guests to provide a memorable experience that will yield lasting benefits.

The Hoag Classic always delivers one of the finest fields on the PGA TOUR Champions, which means our star-

studded Pro-Ams are a golfer’s dream. This incredible golf event offers golfers of all levels a chance to play with

the legends of the game creating the ultimate “White Glove” experience offered at the Hoag Classic and

promises your best customers to one of the most memorable experiences of their life, they will be calling you to

thank you…guaranteed!

LEGENDS PRO-AM Presented by Konica Minolta

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Regardless of package purchased, each player will receive a commemorative “tee gift” package, two (2) invitations to the Tuesday evening Hoag Charity Sports Gala, one (1) Pro-Am player credential and one (1) VIP guest credential, and one (1) clubhouse parking pass

*Single Player Pro-Am packages are also available, please see next slide for details. *Sponsors who purchase a Pro-Am option are eligible for a discount on hospitality packages.

Legends Pro Am Options Competitors Tuesday Evening Hoag Charity Sports Gala

Invitations

Total Cost

Two Day Premier Team Package

Four (4) Playing Competitors on both Wednesday and Thursday

Eight (8) Invitations

$32,000 ($34,000 with different amateurs each day)

One Day Team Package Four (4) Playing Competitors on either Wednesday or Thursday

Eight (8) Invitations

$17,000

The Hoag Classic Players Club offers our members the opportunity to join the tournament for unique events held throughout the year

and contribute to Hoag and other local charities. These distinctive events give our members the exclusive opportunity to connect with

the PGA TOUR Champions players who make the Hoag Classic Orange County’s premier event. Membership is for the 2019

tournament and follow up events throughout the calendar year, running January 1 - December 31, 2019.

MEMBERSHIP INCLUDES :

VIP HOSPITALITY – MARCH 8–10

Enjoy first-class hospitality for you and a guest, Friday-Sunday,

during the championship rounds of the Hoag Classic. A private

hospitality venue on the 18th hole will feature complimentary food

and beverage service all with unparalleled viewing of the PGA TOUR

Champions action throughout the day as well as two clubhouse

badges each day.

HOAG CLASSIC HALL OF FAME DAY – FALL 2019

At this special event we welcome back and induct our 2019

tournament champion into the Hoag Classic Hall of Fame. Enjoy golf

at the tournament course, followed by the induction ceremony and

dinner featuring a Q&A. This unique off season event will promise to

be a fun and exciting day on and off the course. (Additional playing

spot for a guest can be purchased for $600.)

SUNDAY VIP GOLF – MARCH 3

Players Club members have an exclusive opportunity for two players to play

Newport Beach Country Club the Sunday before tournament week begins.

Experience championship golf in the same environment that the PGA TOUR

Champions professionals will face with all of the hospitality tents and bleachers

set up.

BREAKFAST WITH A CHAMPION – MARCH 5

Players Club members will receive two invites to join us for the Tuesday morning

Breakfast with a Champion. The breakfast will take place in the Newport Beach

Country Club Ballroom and will feature a prominent PGA TOUR Legend.

HOAG CHARITY SPORTS SPONSOR GALA – MARCH 5

Players Club members will receive two invites to join us this year for the Tuesday

Evening Hoag Charity Gala . The Gala will take place at Newport Beach Country

Club and will feature live music, signature chefs, “glow in the dark golf”, and a

auction .

PLAYERS CLUB

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Package Benefits Total Cost

Players Club Plus

All benefits listed above including hospitality tickets. Additionally, Players Club Plus members will be receive the exclusive opportunity to play in the Two-Day Legends Pro-Am.

$10,500

Single Pro-Am Spot This option does not include any of the Players Club assets, but will provide the exclusive opportunity to play in the Two-Day Legends Pro-Am

$8,500

Players Club

All benefits listed above except the pro-am spot. This will include two (2) weekend Clubhouse Badges.

$3,500 or $2,500 without weekend

hospitality tickets

The Hoag Classic’s branding and on-site activation opportunities afford our sponsors the

opportunity to reach an enviable audience. With over 75,000 golf enthusiasts and sports fans

attending the tournament, our sponsors have the chance to create a lasting relationship through our

unique programs.

OPPORTUNITIES INCLUDE:

PAIRING GUIDE ADVERTISEMENT

The tournament pairing guide contains each day’s professional player groupings

and tee times. Printed each day Wednesday through Sunday, the pairing guides are

an indispensable part of the tournament for golf fans who want to follow the action.

Free to the public and with over 75,000 distributed, the corporate ads are a captive

and effective communication to reach the ideal demographic audience.

Package Cost: $11,500 (ticket package also included)

EXPO BOOTHS

Expo Booths are strategically located at the main entrance of the Hoag Classic and

they are the perfect opportunity to showcase your business and reach 75,000 of

Southern California’s affluent consumers who attend the tournament. Each

spectator enters and exits the tournament via our display area, putting you at the

center stage before thousands of potential customers. Capture leads, activate

promotions and offer special giveaways.

Package Cost: $7,500 (10’ x 10’ booth –ticket package also included)

ON-SITE SIGNAGE OPPORTUNITIES

The Hoag Classic signage opportunities provide exceptional ways to prominently

display your company to the 75,000 affluent spectators who attend the

tournament. These opportunities include Fairway Signs, Bleacher Signs, Official

Timepiece, Quiet Paddles and more.

Contact the tournament office for more information.

ADDITIONAL BRANDING OPPORTUNITES

Student Day, Womanology, Volunteer Sponsorships, Event

Naming Rights and other opportunities are available.

Contact the tournament office to customize a package that meets your objectives.

BRANDING AND PROMOTION

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The Hoag Classic’s special event on women’s health & wellness is moving to Monday, March 4 in

the Newport Beach Country Club Ballroom.

Womanology will feature an open panel discussion with well-known female leaders and physicians

from Hoag discussing a variety of topics specific to women. Womanology will start with a morning

brunch and meet and greet, followed by the informative and entertaining open panel discussion.

Last year’s event was a hit and attendees had wished it lasted longer! Attendees will have the

opportunity to explore The Gallery featuring informational booths which will include all specialty

therapies offered for women at Hoag, as well as other Hoag Services, co-presenters, and sponsors of

the event.

SPONSORSHIP OPPORTUNITIES

CO-PRESENTING SPONSORSHIP – $10,000

• One premier seating table (10 seats) at the event.

o One guest speaker from the panel will sit at table.

• Opportunity to have promotional space at the event with sign.

• Opportunity to provide branded item for 300 swag/gift bags.

• Recognition and ad in the Womanology event program. • Inclusion on Womanology signage on-site, including at tournament entrance and speaking

stage. • Inclusion on invitations and all collateral associated with the event, as well as schedule of events

in advertising, promotion and media relations.

• Inclusion in articles written promoting Womanology in the following publications:

o Daily Pilot

o Los Angeles Times

o Orange County Business Journal

• Inclusion in email newsletters to sponsors, general fans and volunteers. • Recognized as a community level sponsor on the sponsor board on-site and tournament website.

• Package Cost - $10,000

RESERVED PRIVATE TABLE – $2,000

• One private table (10 seats) at the event.

• 10 good any one day tickets to the tournament.

WOMANOLOGY

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The highly anticipated Breakfast with a Champion returns to the Hoag Classic on Tuesday,

March 5. Previously held at the Balboa Bay Resort, Breakfast with a Champion will be hosted

in the Newport Beach Country Club Ballroom.

Breakfast with a Champion provides an unparalleled opportunity to get to know one of your favorite

golf legends like never before. The morning will include a delightful breakfast while enjoying a live

Q&A with the event’s Guest of Honor.

Past Guest of Honors included Lanny Wadkins, John Daly, Mark O’Meara, Hale Irwin, Lee Trevino,

Tom Watson, Gary Player, and Chi Chi Rodriguez.

Stay tuned for the announcement of the 2019 Breakfast with a Champion Guest of Honor.

SPONSORSHIP OPPORTUNITIES

RESERVED PRIVATE TABLE – $2,000

• One private table (10 seats) at the event.

• 10 good any one day tickets to the tournament.

BREAKFAST WITH A CHAMPION Presented by Allergan

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The Hoag Classic is proud to announce the fourth annual Military Appreciation Day on Saturday,

March 9 at Newport Beach Country Club.

On this day, all former, active and reserve military members and up to three of their guests will be

honored with complimentary admission to the Hoag Classic and food and beverage vouchers to thank

them for their service to our country.

The morning will kick off with a patriotic opening ceremony, followed by a private VIP Reception. The

exclusive reception will feature a panel of high-ranking military officials, charity presentations and

honoree recognition.

The tournament also donates to local military families and charities. Donations include U.S. Navy

Memorial Foundation, Marine Corps Scholarship Foundation and the Open Hearts for Purple Hearts

Foundations. Hoag Charity Sports invites you to participate in our 2019 Military Appreciation Day

program to help honor our military heroes while being recognized as a philanthropic community partner.

SPONSORSHIP OPPORTUNITIES

FOUR STAR PRESENTING SPONSOR – $60,000

• Presenting sponsor of Military Appreciation Day (name in Official Title) • Recognition as Presenting sponsor in all marketing materials and articles related to Military

Appreciation Day • Recognition as Presenting sponsor in various communications prior to and during the tournament,

including print, online, television and radio

• Corporate logo on the Military Appreciation Day spread in the Pairing Guide

• Corporate logo on tournament website and all Military Appreciation Day signage

• Eight invitations to VIP Reception at table seated with a military dignitary

THREE STAR – $35,000 • Recognition as a “Three Star” sponsor in various marketing materials and articles related to

Military Appreciation Day

• Naming rights of signature Military Appreciation Day program

• Corporate logo on tournament website and Military Appreciation Day signage

• Eight invitations to VIP Reception at table seated with a military dignitary

TWO STAR – $7,500 • Recognition as a “Two Star” sponsor in various marketing materials, on the tournament website

and Military Appreciation Day signage

• Four invitations to Saturday Morning VIP Reception

ONE STAR – $1,500 • Recognition as a “One Star” sponsor on the tournament website and Military Appreciation Day

signage

• Two Invitations to the Saturday Morning VIP Reception

Schedule of Events

8:00 am Gates open

9:00 am Opening Ceremony (Victory Lounge)- Open to Public

9:30 am VIP Reception (NBCC Clubhouse)- Exclusive to VIP

Honorees and Military Day Sponsors

5:00 pm Salute to Service Live Musical Performance Featuring John Daly and Jocko Deal

(Victory Lounge) - Open to Public

MILITARY APPRECIATION DAY Presented by CoreLogic

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FOR MORE INFORMATION, PLEASE CONTACT:

Jeff Purser – Executive Director

jpurser@hoagcharitysports.com

O: (949) 660-1001

C: (949) 903-1583

Brad Riesenberg- Sponsorship Manager

briesenberg@hoagcharitysports.com

O: (949) 660 1001

C: (630) 995 5780

INFORMATION

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Presenting Partners