hodes uk - steven lo presti - tracking and analytics for recruitment
TRANSCRIPT
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1We bring brands and people together
ANALYTICSFORRECRUITMENT
TRACKING AND
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THE USER WILL TAKEMAP THE JOURNEY
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CAN BE TRACKEDUNDERSTAND WHAT
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FRAMEWORKGOOGLE• Add Google Analytics to your site
• Start using campaign tags on all your traffic
• Set goals on your apply button, although these can be set up on virtually any part of your website.
• Segment your traffic by source, medium.
• Track and measure visitor activity against segments.
• Measure performance against your goals.
• Start moving beyond the last click and measure assisted conversions.
• Test, optimise and repeat.
MEASUREMENT
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FRAMEWORKEYEBLASTER• Use Eyeblaster to display advertising
inventory.
• Track engagement with creative.
• Test and optimise creative in real time.
• Manage targeting and retargeting advertising.
• Start moving beyond the last click and measure assisted conversions through impressions.
MEASUREMENT
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CAMPAIGN TAGS
•Track jobseeker engagement with the career website by using campaign tags.
•What does a campaign tag look like?
www.yoursite.com/?utm_source=job_board&utm_medium=listing&utm_campaign=campaign_name
utm_source=job_boardutm_medium=listingutm_campaign=campaign_name(utm_content=premium)
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OFFLINE INVENTORY
•Track visits by using custom URLs.
kpmg.co.uk/fmcareers points to:
www.kpmg.com&utm_source=fmcareers&utm_medium=redirect&utm_campaign=financial_management_2011
utm_source=fmcareersutm_medium=redirectutm_campaign=financial_management_2011
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SOCIAL MEDIA
•Track visits by using campaign tags when shortening URLs or posting content on social channels.
bit.ly/Gfsr4R5 points to:
www.kpmg.com&utm_source=twitter&utm_medium=tweet&utm_campaign=social_media
utm_source=twitterutm_medium=tweetutm_campaign=social_media
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Track:• Retweets by post• Clicks
Tip:Use Buffer and own bit.ly account for accurate analytics.
01Track:• Viral reach of posts• Clicks
Tip:Use bit.ly to wrap your URL and campaign tags together.
02Track:• Shares / likes by
post• Clicks
Tip:Don’t forget to add campaign tags to the URLs you are sharing.
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Track:• Where plays are
generated• Average view
duration • ClicksTip:Use custom URLs to drive traffic.
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THANKYOU
Steven Lo PrestiDigital Campaign ManagerE: [email protected]: @stevenloprestiL: http://uk.linkedin.com/in/stevenlopresti