PowerPoint Presentation

BIG DATA + SMART CONTENT = BIG RETURN.Presented by Filip LauweresApril 2016

2BIG DATA GROWTH

7BMobile devices

1BFacebook

11BIOT

2003Google

1MIgnitionOneAuto

25MIgnitionOneHotelSource : FB, Twitter, Google, IgnitionOne

VOLUMEIncreasing number of dataVELOCITYIncreasing speed of creationVARIETYIncreasing number of sourcesVARECITYIncreasing complexity

3THE FOUR Vs

adsVemailsocialsiteCRMDBsensorvideomobilePIINon-PIIVVVSource : IBM, McKinsey Big data Bernard Marr

4DATA USED TO BE REALY BIG.

Courtesy : IBM corp. Shipment first IBM hard-drive

5WHAT IS BIG TODAY.Big data is more about the big value then the big volume of data.CAN DATASCIENCE UNLOCK THE VALUE ?NOISEVALUE

6WHAT I SAY TO MY WIFEABOUT DATA SCIENCE.

7WHAT I TELL MY FRIENDS.

8WHAT IT OFTEN IS.

9HOW TO GET STARTEDLook at data you own today before adding dataStart smallWhat is your goalWebsite data, CRM data, Social data, I want to sell more.What is a good sales person?Right timing, right message, right personStart to scoreStart with contentStart with an audience

10TWO DIMENSIONSLEVEL OF INTEREST

283PRODUCTS OFINTEREST

45

170

150The right thing axisThe right moment axis

DATA VISUALIZE: DEMO1111

ManageBeauty Salon

Add a simple tag to your siteIgnitionOne collects user-level dataEvery user is scored by product interest using a simple RFM algorithm that is enhanced with 30 other attributes like time spent, referring traffic source and othersUse our tools to leverage score or export to external toolsSee the amazing results

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PERSONALIZATION VS OPTIMIZATIONPersonalization : individual, scoring, the moment, Optimization : groups, average, towards an optimum, 12

SCORE93

Interest:Location:

JeansNew York

+ ShoesDevice IDsTransaction data, PII

MaleSports Enthusiast$100K HHHomeownerDrives SUV3rd Party

287450SCORE-POWEREDSM CUSTOMER JOURNEY673

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14CONTENT : DIGITAL STORY TELLING

Search

Email

Display

WPSINGLE DATA STORE

283SCORECONTENT STORESMART CONTENT DELIVERY

SMART CONTENT TECHNOLOGY15

DCT & product feedsReal time personal-ized formgeneratorIntelligent mappersPersonal-ized emailSearchVouchersDynamic landingpagesCMS

SCORE POWERED EVERYTHING

STORE SITE

BRAND SITE

FACEBOOK

DISPLAY

240

BIG DATA-POWERED CONTENT: TOYOTA FB CASE

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SCORE-POWERED FACEBOOK: 360% CONVERSION INCREASE87% lift in website CTRs360% lift in conversion rates

SCORE-POWERED WEBSITE PERSONALIZATION AND CONVERSIONCONTROL IGNITIONONE

60% uplift in conversions

Conversion RateConversions

IGNITIONONE AT A GLANCEDMSUnique Platform440+ Employees155+ Technologists$40b+2015 Tracked Client Revenue500+ GlobalMarketers300m Users Profiled352015 Industry Awards17 Global Offices6 Localized Versions 1m+ Auto Leads a year1.5m+ Hotel rooms managed daily25m+ Room nights booked last year

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