hoe gebruik je customer groups & journeys? vu university master class
DESCRIPTION
Part of a guest lecture series for Masters students in Marketing at VU University in Amsterdam. The slides give practical tips on how to understand customers better and map their experience to deliver an improved experience.TRANSCRIPT
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Ontvangt het magazine
Heeft een klantenkaart
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Kleed me aan! Loyaal Heeft klantenkaart
Ontvangt magazine
Open
“Ik houd in het magazine precies bij wanneer er weer wat nieuws komt. Dan lig ik voor de deur…”
Wie o Verzorgd en vrouwelijk o Kent modebeeld niet, zoekt hulp o Voldoening uit complimenten
Over Expresso o Mooie kleding voor vrouwelijke vormen o Die setjes, wat een uitkomst! o Magazine is haar bijbel o Verkoopsters geven advies, aandacht en bevestiging
Verder o Koopt ook bij bijv. Bandolera of Esprit, maar liever Expresso o Kijkt online; koopt liever in de winkel
Kleed me aan! 30%
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Modebeeld kenner
Gericht
Loyaal
Heeft klantenkaart
Miss Etam uitspatting
10%
Wie o Bewust bezig met mode o Weet wat ze wil o Staat midden in het leven
Over Expresso o Pittige kleding, ‘net even anders’ o Losse items o Leest het magazine o Verkoopsters zijn instrument
Verder o Koopt ook bij boetiekjes o Oriënteert zich online, en koopt ook
Modebeeld kenner
25% Altijd items met net een leuke ‘touch’ om mijn garderobe aan te vullen….
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