hoffman’s chocolates 28th annual winter …...panthers in palm beach ice skating rink presented by...

22
Hoffman’s Chocolates 28 th Annual Winter Wonderland Presented by… Saturday, November 17 th – Sunday, December 30 th

Upload: others

Post on 06-Aug-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Hoffman’s Chocolates 28th Annual Winter Wonderland

Presented by…Saturday, November 17th – Sunday, December 30th

Page 2: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

History of Hoffman’s ChocolatesThe tradition of legendary chocolates began over 40 years ago in a small chocolate shop in Lake Worth with a commitment to use the finest and freshest ingredients from around the world. The Hoffman's Chocolates Factory in Greenacres is a popular tourist destination where guests from all over the world are greeted by the aroma of slow-simmering chocolate and caramel and watch the art of candy making first hand at its observation windows. Headquartered in Greenacres, Florida, Hoffman's Chocolates is a manufacturer of gourmet chocolates, with eight retail locations throughout South Florida, and our food truck—the Sweet Ride.

Page 3: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

What is Hoffman’s Chocolates Winter Wonderland?• One of South Florida’s most popular holiday attractions that takes place annually in the

beautiful Gardens at Hoffman’s Chocolates Famous Factory Store!

• Includes 40 nights of spectacular Holiday Festivities featuring more than 125,000 LED lights, captivating holiday displays, a giant Christmas tree; live entertainment, photo opportunities with Santa and Mrs. Claus, and food vendors.

• Holiday bell ringers, musicians and talent from local schools, community groups and religious organizations will perform in the Paul Hoffman Community Corner. Guests are invited to bring blankets to get cozy on the green lawn and revel in the holiday spirit.

• Outdoor Ice Skating Rink Presented by the Florida Panthers.• Circle of Celebration Holiday Wreath Display and Contest benefiting local non-profit

organizations.

• Special Holiday Chocolate Factory Tours.

• Thousands of sweet smiles and families celebrating the holiday season.

Page 4: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Who Attends• More than 77,000 people will attend Winter Wonderland

from November 17th through December 30th.

• Local South Florida residents.• Out-of-town guests visiting South Florida during the

holiday season.• Annual tradition for local families of multiple generations.• Holiday attractions draw an ethnically diverse crowd that

is representative of the overall population.• Consumer spending in Broward and Palm Beach is

double the national average.

Page 5: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers• 2,400 square-foot, outdoor ice skating rink will be located in front of

Hoffman’s Chocolates Factory, Shoppe, Ice Cream Parlour and Gardens during Winter Wonderland/Holiday Season.

• Made with real ice, the rink is kept cool at 32 degrees for guests to enjoy a true outdoor ice skating experience in South Florida.

• Panthers in Palm Beach Ice Skating Shoppe will be located adjacent to the rink where guests can purchase Florida Panthers merchandise including t-shirts, hats and gloves.

• Over 5500 people skated during the 2017 Holiday Season.• Included Special Ribbon Cutting Ceremony with Mayor of Greenacres

and Executives from the Florida Panthers. • Special appearances by Stanley C. Panther (Florida Panthers Mascot).

Page 6: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

SANTA’S VILLAGEMeet & Greets with Santa and Mrs. Claus• Guests can bring their cameras and

take photos with Santa and Mrs. Claus (FREE).

• Every Friday, Saturday and Sunday from November 24th - December 23rd from 6 p.m. to 10 p.m.

• Every night from December 14th-23rd from 6 p.m. to 10 p.m.

Page 7: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Holiday Chocolate Classes and Factory Tours with SantaThis exclusive tour includes (for a fee):• Behind-the-scenes tour through Hoffman’s

Chocolates Factory• Meet and Greet with Santa Claus• Special Chocolate Craft• Scoop of Hoffman’s Ice Cream

Page 8: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Circle of Celebration Wreath Program• Ten Palm Beach and Broward County non-profit organizations are

invited to decorate custom wreaths that will be on display in the Paul Hoffman Community Corner during Winter Wonderland.

• Throughout the holiday season, Winter Wonderland guests cast their votes for their favorite wreath. Each guest who enters Winter Wonderland is given a ticket to cast their vote.

• At the end of Winter Wonderland, Hoffman’s Chocolates presents a $1000 donation to the non-profit who receives the most number of votes.

• Past winners include the Urban League of Broward County and ARC Broward.

• Hoffman’s Chocolates provides a 48 inch wreath to each non-profit and also donates $250 to each participating organization to purchase supplies to design their wreath.

Page 9: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Winter Wonderland Serves as a Backdrop for Heartwarming HappeningsNeighbors4Neighbors “Adopt a Family 4 the Holidays” Initiative• Hoffman’s adopted nine families who had children with cancer and

hosted an exclusive event for them with Santa at Winter Wonderland. The families were treated to a private tour of the Chocolate Factory and received their presents straight from Santa Claus. Hoffman’s also presented a $2500 check to Neighbors4Neighbors on behalf of BBX Capital (parent company of Hoffman’s Chocolates).

Surprise Welcome Home from U.S. Military Officer• Hoffman’s Chocolates arranged for U.S. Navy Diving Officer Alek

Isokangas to surprise his children with an early homecoming at Winter Wonderland.

• Romantic Wedding Proposals

Page 10: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Winter Wonderland Serves as a Backdrop for Heartwarming Happenings• Annual Lighting of the Hanukkah Menorah with Chabad of Lake Worth

Page 11: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Who We Support

Page 12: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Press Coverage

Page 13: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Press Coverage

Page 14: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

More Press…

Page 15: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

And Some More Press…

Page 16: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Our Event is All Over Social Media

Page 17: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

A Sponsorship of Hoffman’s Chocolates Winter Wonderland Would Mean*• Exposure to more than 77,000 people from all over the United States who

attend one of South Florida’s most popular and festive holiday events.• Additional exposure/media impressions throughout Palm Beach, Broward,

Miami/Dade, Martin and St Lucie counties, and throughout the state of Florida.• Recognition as a sponsor on select media buys including television, radio,

newspaper, digital and social media campaigns prior to and during the event.• Recognition as sponsor in social media posts, public relations materials,

e-mail marketing, collateral materials, and in-store signage at Hoffman’s Chocolates eight locations.

• The opportunity to conduct on-site activations during the event.• VIP Chocolate factory tours and meet and greets with Santa.• Support of local non-profit organizations.

*Dependent on sponsorship level

Page 18: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Winter Wonderland Presenting Sponsorship Benefits• Recognized as Presenting Sponsor on all media buys including television, radio, newspaper, digital and social media campaigns prior to and

during the event.

• 1 large, customized, deluxe logo display with first choice placement within Winter Wonderland. 6’W x 8’H. $3,000 Value

• Logo prominently placed on event marketing and promotional materials recognized as Presenting Sponsor.

• Logo prominently placed on all digital advertising: Facebook, Instagram and Twitter recognized as Presenting Sponsor.

• Logo included on all email blasts on Winter Wonderland to Hoffman’s Chocolates database of 25,000 people.

• Recognized as Presenting Sponsor on all event press releases and media events.

• Logo prominently placed on Hoffmans.com with a link to the sponsor’s website.

• Logo prominently placed on the banner displayed at the entrance into the Hoffman’s Chocolates Gardens.

• Create an interactive zone and/or contest to while incorporating data capture and social media platforms.

• Opportunity to hold a two hour “sneak peak” preview, Chocolate Factory Tour and chocolate tasting event at the Gardens for 100 guests prior to the opening or utilization of the Hoffman’s Chocolates Sweet Ride Ice Cream Truck for a customer/employee appreciation event at one of the locations.

• Messaging on all POS receipts recognized as Presenting Sponsor.

• 25 Collectible Winter Wonderland Tins filled with Peppermint Bark to distribute to your corporate clients.

Presenting Sponsorship - $25,000 (Only 1 Available)

Page 19: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Winter Wonderland “Santa’s Village” Sponsorship Benefits

• Official sponsor of Hoffman’s Chocolates Santa’s Village.

• Logo placed on event marketing, promotional materials and digital advertising: Facebook, Instagram and Twitter as it relates to the Santa’s Village.

• Logo included on all email blasts on Winter Wonderland to Hoffman’s Chocolates database of 25,000 people.

• Logo prominently placed on Hoffmans.com with a link to the sponsor’s website.

• Opportunity to activate the Santa’s Village.

• Sponsor’s logo will be present on back-drop of all photos with Santa.

• Opportunity to handout a promotional item/offer two nights during the event to guests (Items must be approved by Hoffman’s Chocolates).

• 15 Collectible Winter Wonderland Tins filled with Peppermint Bark to distribute to your corporate clients.

Sponsorship - $15,000 (Only 1 Available)

Page 20: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Winter Wonderland “Circle of Celebration Wreath” Sponsorship Benefits:• Official sponsor of Hoffman’s Chocolates Circle of Celebration Wreath program.

• Logo prominently placed on event marketing, promotional materials and digital advertising: Facebook, Instagram and Twitter as it relates to the Circle of Celebration Wreath program.

• Logo included on all email blasts on Winter Wonderland to Hoffman’s Chocolates database of 25,000 people.

• Logo placed on Hoffmans.com with a link to the sponsor’s website.

• Opportunity to choose five out of ten non-profit organizations for competition.

• One (1) corporate banner display in the Community Corner.

• Opportunity to conduct two nights of on-site activations.

• Opportunity to handout a promotional item/offer two nights during the event to guests (Items must be approved by Hoffman’s Chocolates).

• 10 Collectible Winter Wonderland Tins filled with Peppermint Bark to distribute to your corporate clients.

Sponsorship - $10,000 (Only 1 Available)

Page 21: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Winter Wonderland Parking Sponsorship Benefits• Opportunity to advertise on the parking tag, including an offer from sponsor,

that is placed in every vehicle at entry.

• Logo placed on event marketing and promotional materials.

• Logo placed on all digital advertising: Facebook, Instagram and Twitter.

• Logo included on all email blasts on Winter Wonderland to Hoffman’s Chocolates database of 25,000 people.

• Sponsor listed on all event press releases.

• Logo placed on Hoffmans.com with a link to the sponsor’s website.

• Logo placed on the banner displayed at the entrance into the Hoffman’s Chocolates Garden.

• 10 Collectible Winter Wonderland Tins filled with Peppermint Bark to distribute to your corporate clients.

Sponsorship - $7,500 (Only 1 Available)

Page 22: Hoffman’s Chocolates 28th Annual Winter …...Panthers in Palm Beach Ice Skating Rink presented by the Florida Panthers • 2,400 square-foot, outdoor ice skating rink will be located

Winter Wonderland “Share the Merry” Sponsorship Benefits• Logo placed on event marketing and promotional materials.

• A 3x2 custom vinyl banner along side an existing illuminated display valued at 1,000

• Logo placed on all digital advertising: Facebook, Instagram and Twitter.

• Logo on all email blasts on Winter Wonderland to Hoffman’s Chocolates database of 25,000 people.

• Logo placed on Hoffmans.com with a link to the sponsor’s website.

• Sponsor listed on all event press releases.

• Logo placed on the banner displayed at the entrance into the Hoffman’s Chocolates Gardens.

• Opportunity to conduct two on-site activations.

• Opportunity to handout a promotional item/offer two nights to guests at the Winter Wonderland (Item must be approved by Hoffman’s).

• 5 Collectible Winter Wonderland Tins filled with Peppermint Bark to distribute to your corporate clients.

Sponsorship - $5,000