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HOLI MAHOTSAV 2020 Partnership Proposal www.bhavanaustralia.org www.holimahotsav.com.au

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Page 1: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

HOLI MAHOTSAV

2020Partnership Proposal

www.bhavanaustralia.orgwww.holimahotsav.com.au

Page 2: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

HOLI MAHOTSAV 4-5 April 2020

INCORPORATING FESTIVITIES OF

VAISAKHI AND EASTERRATH YATRA STREET PARADE OF CHARIOTS

Page 3: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

HOLI – THE FESTIVAL OF COLORS

Page 4: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Holi Mahotsav is a grand and uniquefestival of colour, friendship and harmony. Itattracts a diverse cross section of Australiansand each year is growing in popularity. Morethan 100,000 people enjoy the spectacle ofHoli Mahotsav of which 60% were from Indiansubcontinent / South Asian communities.A mixture of cultures come together underone banner to experience the ability ofpeople to unite and transcend boundaries ofrace, caste and creed, culture, age and genderor simply rejoice in the array of culturalperformances.Presenter: As one of the largest NGO’s inthe world, the Bharatiya VidyaBhavan (The Bhavan), literally meaning theHouse of Indian Knowledge/Wisdom, has over367 constituent institutions. The SydneyCentre is its first in Australia. The organizationhas been playing a crucial role in educationaland cultural interactions in the world, holdingaloft the best of Indian traditions and at thesame time meeting the needs of modernityand multiculturalism.

Page 5: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

COLOR THROWING SESSIONS

Page 6: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Festival Program

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Rath Yatra - Street Processionwhere hand pulled chariots accompany a largecrowd dancing and singing along. The paradestarts in Darling Harbour going through themain streets of Sydney CBD before culminatingback in Tumbalong Park where the festivitiesand celebrations continue.

Cultural Performances are heldthroughout the festival by hundreds ofnational and international artists ofdifferent cultural backgrounds. Theseartists represent a rich mixture ofculture, spirituality and entertainment.

Yoga and MeditationSessions are held on stageand in marquees.

Sacred Holi Fire Ceremony is believed to drive away evil from the society.

Colour sessions arethe highlight of the festival.People from diversecommunities participate inthe colour throwingsessions. The coloursessions are perfect pictureof peace and harmonywhere people fromdifferent background jointo play colours together.

Page 7: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

HOLI MAHOTSAV INCORPORATING FESTIVITIES OF

VAISAKHI AND EASTER

❖ Over 150 artists from allover Australia come toperform at Holi Mahotsav.These artists represented arich mixture of religion,culture, spiritually andentertainment.

❖ In 2017 Holi Mahotsavincluded Incredible IndiaHoli Walk whichcommenced fromTumbalong Park and aftercompleting the full cyclewithin the entire precinct ofDarling Harbour returned toTumbalaong Park. This yearHoli Festival includesVaisakhi and Easter withincredible Rath Yatra Paradeof Chariots.

4-5 April 2020

Page 8: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

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Holi Mahotsav 2017 Performers

Page 9: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Holi Mahotsav in Media

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Page 10: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Holi Mahotsav has been approached by worldwide

media throughout the years. ❖ In 2007 a 25 minutes long video on Holi Mahotsav

was shown on BBC, The British BroadcastingCorporation

❖ In 2008 and 2009 the Sydney Magazine in theweekend issue of Sydney Morning Heraldpublished a full story with pictures on HoliMahotsav.

❖ In 2010 the reputed journalist John Huxley ofSydney Morning Herald published an extensivearticle on Holi Mahotsav named Part Bollywoodglitz, part other-worldly bliss - and heaps of fun

❖ In March 2012 Departures, a magazine fromBerlin, featured Holi Mahotsav in one of its wellknown articles.

❖ In 2013 HIA (The Housing Industry Association)published a Holi Mahotsav article in HousingMagazine which reaches a readership of 112,000plus people.

❖ In 2014 Holi Mahotsav was aired on ABCCompass, an Australian weekly TV news-documentary program.

❖ In 2017 Facebook, Instagram and Tweeter wereextensively used for promoting the festival.

❖ Holi Mahotsav has been filmed for movies anddocumentaries. Producers from different parts ofAustralia have attended and sought our / SHFApermission to shoot / film the grand and uniquefestival of colour, friendship and harmony.

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Page 11: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Hourly People Movements – Darling HarbourMarch 2014

Sydney Harbour Foreshore Authority

0

50,000

100,000

150,000

200,000

250,000

Peo

ple

Mo

vem

ents

2013 2014

Sydney Harbour Foreshore Authority does not accept any responsibility or liability for any loss, damage, cost or expense you might incur as a result of the use of or reliance upon these materials. Information correct at time of publication based on research available.

Page 12: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

DemographicsAUDIENCE

Gender 55% Female

45% Male

Age 30% 15-24 years

30% 25-34 years

25% 35-54 Years15% 55+ years

Ethnicity 45%+ Indian subcontinent

35%+ Mainstream

20% Other NESB

Hourly People Movements – Darling HarbourMarch 2015

28 March 2015: 81,724 people 29 March 2015: 66,063 people

Sydney Harbour Foreshore Authority does not accept any responsibility or liability for any loss, damage, cost or expense you might incur as a result of the use of or reliance upon these materials. Information correct at time of publication based on research available.

Household30%+ Singles

70%+ Families

Residence75%+ Sydney Metro

20%+ National

5% International

Page 13: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

PARTNERSHIP CATEGORIES

❖Principal Partner

❖Leadership Partner

❖Associate Partner

❖Support Partner

❖Connect Partner

Page 14: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Partnership Entitlements

Partner BrandCategory exclusivity

(Dependent on investment level)

Partner Use of Intellectual Property

(IP)Access and use of the event IP including:

Event logo

Event content(Imagery, video and audio)

Partner Brand PromotionAccess to a number of brand promotion channels

(Dependent on investment level)

Pole BannersA percentage of pole banners recognising partner (logo) brand on festival banners.

Digital: WebsiteA percentage of online inventory to display animated / flash web banner

SocialIntegration of brand and leverage of content within Holi Mahotsav website and social media channels

Festival ProgramFull / Half page colour advertisement

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Page 15: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Partnership Entitlements

Food VouchersRequested food vouchers will be given on bothdays of the festival. Partners can try our widevariety of delicious vegetarian Indian food andrefreshments provided by our food stalls.

(Dependent on investment level- starting from $6,000)

Access to the VIP MarqueePartners can access our VIP Marquee during VIPSession and mingle with the invited dignitaries.Refreshments will be provided to VIPs and guests.

Event Activation on SiteA Marquee of 6m x 6m or 3m x 6mActivations can include:• Branded signage that aligns with activation site• Display of products and services (within activation site)

• Vending of product• Promotional staff participation• Distribution of premiums/samples

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Page 16: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

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Vegetarian Food Stalls

Page 17: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

Partner RecognitionPartner logo recognition across the following (dependent on investment level)

Media Release / Launch Media Call – Signage (Shared)Press release – Written acknowledgement (Principal Partner only)

Festival Website Partners page – LogoHyperlink to Partner’s page

Branding on Printed Merchandize Invitations, flyers, souvenirs and volunteers/staff t-shirts

Press Advertising Metro advertisingLocal advertising

Festival Signage Stage at Tumbalong Park, Darling Harbour

Festival Program Logo on partner’s grid

Live Reads Verbal acknowledgment every hour

Page 18: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

MarketingHoli Mahotsav is part of Living in

Harmony – City of Sydney. The City of Sydney and Holi Mahotsav commits

significant funding towards the promotion of the festival using multiple

platforms such as:

PRINT

RADIO

TV

DIGITAL

BANNERS

SOCIAL MEDIA

FESTIVAL PROGRAM

DEDICATED DIGITAL

PLATFORM

Facebook, Twitter, YouTube, Instagram

NewspapersBhavan Australia

Magazine

Page 19: HOLI MAHOTSAV...Holi Mahotsav is a grand and unique festival of colour, friendship and harmony. It attracts a diverse cross section of Australians and each year is growing in popularity

CONTACTPartnership opportunities are available. Holi Mahotsav will

work with partners to identify a mix of entitlements that meet

mutual business objectives.

GAMBHIR WATTS OAM

President

Holi Mahotsav I Bharatiya Vidya Bhavan Australia

Suite 102, Level L1, 515 Kent Street Sydney

NSW 2000 AUSTRALIA

T: +61 2 9283 6088

M: +(61) 0413 880 881

[email protected]

www.holimahotsav.com.au

www.bhavanaustralia.org 19