holiday campaign planning with a dash of influence
TRANSCRIPT
Spice Up Your Holiday Campaigns with a Dash of Influence
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Meet Our Influencers – Laura Gallaway
Holiday Webinar October 2015
Laura GallowayBlog: MyNewestAddiction.comInstagram: @MyNewestAddictionTwitter: @LauraJean396
Stacey LittleBlog: SouthernBite.comInstagram: @SouthernBiteTwitter: @SouthernBite
Katja PresnalBlog: SkimbacoLifestyle.comInstagram: @SkimbacoTwitter: @Skimbaco
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15% Increase of online holiday spending in the last year
Holiday Webinar October 2015
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Q1.
Holiday Webinar October 2015
What do brands need to know about planning their holiday programs with influencers?
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For Brands
Holiday Webinar October 2015
• Start early• Work with familiar
influencers• Make it authentic
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Q2.
Holiday Webinar October 2015
What do influencers consider when planning for the holidays?
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For Influencers
Holiday Webinar October 2015
• Ask: Does this fit my brand?
• Be different• Think longtail
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Q3.
Holiday Webinar October 2015
Do readers tell you what they want to see and read during this time of year?
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Readers Driving Content
Holiday Webinar October 2015
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Q4.
Holiday Webinar October 2015
What’s your favorite holiday post you’ve seen or created for your own blog?
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Favorite Holiday Posts
Holiday Webinar October 2015
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Q5.
Holiday Webinar October 2015
Do you address religious celebrations in your content?
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Q6.
Holiday Webinar October 2015
How do you plan for consumer engagement during the holidays?
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Engagement
Holiday Webinar October 2015
Increase in:• Page Views and MUVs• Interactions• Comments• Searching
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Q7.
Holiday Webinar October 2015
Do videos or visual content resonate more?
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Q8.
Holiday Webinar October 2015
Last thoughts or advice for brands and influencers?
|Holiday Webinar October 2015
