holiday retail readiness: preparing for peak
DESCRIPTION
2014 Holiday Connected Consumer Series presented by Akamai #HolidayCCSTRANSCRIPT
Holiday Retail Readiness: Preparing For Peak
Presented by Sponsored by
#HolidayCCS
About CCS 2014
ü 7 Webinars, 4 Days
ü Sessions covering Store
Ops, X-Channel, Loyalty,
Big Data & more
ü Featuring industry
analysts and consultants
ü Free for Retail executives
http://ccs.retailtouchpoints.com/holiday-2014
#HolidayCCS
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About Retail TouchPoints
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insightful content
ü Free Resources such as White
Papers, E-book, Webinars,
Research and Podcasts
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#HolidayCCS
BrightTALK
#HolidayCCS
Today’s Panelists
Lorenz Jakober Sr. Product Marketing Manager, Akamai Technologies
Daniel Shugrue Director of Product Marketing, Akamai Technologies
MODERATOR:
Alicia Fiorletta Senior Editor, Retail TouchPoints
©2014 AKAMAI | FASTER FORWARDTM
Holiday Retail Readiness - Preparing for Peak
©2014 AKAMAI | FASTER FORWARDTM
We No Longer Go Online – We Are Online
Growth in smartphone & tablet adoption = increase in mobile revenue & traffic
Source: 2010, 2011, 2012 Mary Meeker/KPCB; 2013 Akamai
6% 14%
24%
37%
©2014 AKAMAI | FASTER FORWARDTM
What Does “Mobile” Really Mean?
Source: @jcleveley BBC
©2014 AKAMAI | FASTER FORWARDTM
What Does “Mobile” Really Mean?
Source: @jcleveley BBC
©2014 AKAMAI | FASTER FORWARDTM
Delivering Fast, Quality Web Experiences Is Difficult
Constrained devices/browsers VS. CPU = 800MHz dual-core Memory = 512MB SunSpider = ~1880ms
CPU = 2.6GHz quad-core Memory = 16GB SunSpider = ~145ms
©2014 AKAMAI | FASTER FORWARDTM
Delivering Fast, Quality Web Experiences Is Difficult
Constrained devices/browsers VS. CPU = 800MHz dual-core Memory = 512MB SunSpider = ~1880ms
Constrained networks
CPU = 2.6GHz quad-core Memory = 16GB SunSpider = ~145ms
©2014 AKAMAI | FASTER FORWARDTM
Websites Are Getting Bigger & More Complex
More images More JS
Source: httparchive.org
Bigger pages # of 1st & 3rd party requests per page
More 3rd parties
©2014 AKAMAI | FASTER FORWARDTM
Majority Of Responsive Web Design Sites Deliver The Same Content - No Matter The Device Or Network
35
34
0
20
40
60
80
100
Req
uest
s
1,453
256
(200)
300
800
1,300
1,800
Kilo
byte
s
Text
Other
JavaScript
98 Requests 1,797 Kilobytes
©2014 AKAMAI | FASTER FORWARDTM
Majority Of Responsive Web Design Sites Deliver The Same Content - No Matter The Device Or Network
Page Size Of Smallest vs. Biggest Resolution
Across 471 RWD Sites
35
34
0
20
40
60
80
100
Req
uest
s
1,453
256
(200)
300
800
1,300
1,800
Kilo
byte
s
Text
Other
JavaScript
98 Requests 1,797 Kilobytes
©2014 AKAMAI | FASTER FORWARDTM
Majority Of Responsive Web Design Sites Deliver The Same Content - No Matter The Device Or Network
Page Size Of Smallest vs. Biggest Resolution
Across 471 RWD Sites
35
34
0
20
40
60
80
100
Req
uest
s
1,453
256
(200)
300
800
1,300
1,800
Kilo
byte
s
Text
Other
JavaScript
98 Requests 1,797 Kilobytes
©2014 AKAMAI | FASTER FORWARDTM
How Fast Is Fast Enough?
Google recommends less than 1 second
Source: Equation Research
©2014 AKAMAI | FASTER FORWARDTM
How Fast Is Fast Enough?
Google recommends less than 1 second
According to survey data from 2012 tablet users expect less
than 2 seconds
Source: Equation Research
©2014 AKAMAI | FASTER FORWARDTM
Slower pages = higher bounce rates & less engagement
Web Experiences Impact The Business
Slower pages = lower conversion rates
Source: Torbit
©2014 AKAMAI | FASTER FORWARDTM
Web Experiences Impact The Business
Fast sites & apps only matter if they are always available, under all traffic conditions
©2014 AKAMAI | FASTER FORWARDTM
Improve Web & Mobile Experiences With Akamai
Edge closest to end-user Edge closest
to origin
Scale Offload - Maximize origin efficiency
Availability - Always online
Performance Accelerate - Faster responses
Prefetch - Anticipate requests
Reduce Requests - Fewer round trips
Minimize Payload - Fewer bytes
Expedite Rendering - Better perceived performance
Intelligence Insight - Understand end-users
Logic - Empower edge & origin
Akamai Intelligent Platform
©2014 AKAMAI | FASTER FORWARDTM
Ensure Scalability & Availability Under All Traffic Conditions
Traffic
Page Load Time
Akamai Real User Monitoring
©2013 AKAMAI | FASTER FORWARDTM
Even In The Worst Case Scenario
Normal Traffic Flow ● All users are routed to the application in
normal traffic flow
Back-end Application
Prioritized User
Visitor
Akamai Edge Server
Akamai Edge Server
©2013 AKAMAI | FASTER FORWARDTM
Even In The Worst Case Scenario
Normal Traffic Flow ● All users are routed to the application in
normal traffic flow
Back-end Application
Prioritized User
Visitor
Akamai Edge Server
Akamai Edge Server
Prioritized User
Visitor
Surge Traffic Flow ● Prioritized users are directed to the
application ● Non-prioritized users are directed to a
waiting room
Waiting Room
Back-end Application
In high demand
Akamai Edge Server
Akamai Edge Server
©2014 AKAMAI | FASTER FORWARDTM
Optimize Web Experiences Across All Situations
Get content closer to end-users Accelerate requests back to your data center/cloud provider Optimize your applications to reduce requests, bytes & accelerate rendering to improve perceived performance
BEFORE
Document Complete
Doc Complete =
3.8 sec Bytes in = 697KB
# of requests = 59 AFTER
50% faster
Doc Complete =
1.9 sec Bytes in = 237KB
# of requests = 20
Document Complete
©2014 AKAMAI | FASTER FORWARDTM
Real User Monitoring (RUM)
• Real world
• All wireless carriers/local
ISPs
• All end-users’ locations,
pages visited & browsers/
devices End User Experience Fidelity
Synthetic Monitoring - Backbone
• Clean room environment
• Over Internet backbone
• Limited # of pages,
locations & browsers/
devices
Synthetic Monitoring - Last
Mile / Mobile
• Clean room environment
• Over limited # of wireless
carriers/local ISPs
• Limited # of pages,
locations & browsers/
devices
You Can’t Optimize What You Can’t Measure
Major ISPs
Real Customers / Employees
Operational Experiential
Local ISPs
Mobile Carriers
©2014 AKAMAI | FASTER FORWARDTM
US Retailers Deliver Fast, Quality Experiences With Akamai
Akamai Real User Monitoring
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
2014: Year of Evolving Web Security Threats
321 Gbps against APJ gaming company
190 Gbps attack against US financial institution
Q1 13 Q2 13
Account Checker (eCommerce)
Largest DNS reflection attack, 167 Gbps
(Financial Services) Operation Ababil
NTP Amplification
Remote File Inclusion
Q1 14 Q3 13 Q4 13
17% of all DDoS traffic in Q1
DDoS (Retail)
209 Gbps against EMEA media company
Record number of DDoS attacks in Q3 13
Q3 14 Q2 14
DDoS (Gaming)
45% of all DDoS attacks in Q2
40 to 50 DDoS attacks a week
DNS (Infrastructure)
©2014 AKAMAI | FASTER FORWARDTM
Nationalization
©2014 AKAMAI | FASTER FORWARDTM
Industrialization
©2014 AKAMAI | FASTER FORWARDTM
Monetization Nationalization
Industrialization
©2014 AKAMAI | FASTER FORWARDTM
Attacks Are Growing in Size
Traditional DDoS attacks harness the scale of global botnets Newer attacks target protocol vulnerabilities to amplify size • SNMP (6.3x) • DNS (28x-54x) • CharGEN (358.8x) • NTP (556.9x)
Gbps Mpps
2014
2013
2012 2011 2010 2009 2008
2007 2006 2005 11
2 18
8 22
11
39
15
48 29
68
38
79
45
82 69
144
320
295
190
©2014 AKAMAI | FASTER FORWARDTM
©2014 AKAMAI | FASTER FORWARDTM
Attacks Are Perpetrated More Frequently
Increasing number of network- and application-layer attacks Easier for attackers to launch or participate in an attack • Knowledge of application vulnerabilities spreading • Number and availability of attack tools proliferating
991 1317 2002 2936
2013
2012
2011
2010 +33%
+52%
+47%
Source: Akamai ©2014 AKAMAI | FASTER FORWARDTM
©2014 AKAMAI | FASTER FORWARDTM
SQL injection is the primary culprit in 30% of data breaches
Web apps targeted in 54% of hacking-based data breaches
3 out of 4 companies will be targeted by Web application exploits
Attacks are Becoming More Sophisticated
Increasing number of attacks focused on data and financial theft Web applications are a primary target due to number of vulnerabilities
Source: Veracode
©2014 AKAMAI | FASTER FORWARDTM
Attacks are Becoming More Costly
In 2013: Number of successful attacks increased 18 percent Average financial cost increased 26 percent
Source: Ponemon 2013 Cost of Cyber Crime Study
Maximum
Mean
Minimum
$1.3m
$1.4m
$11.6m
$9.0m
$58.0m
$46.0m
2013 2012
©2014 AKAMAI | FASTER FORWARDTM
Attackers Will Also Go Holiday Shopping
©2014 AKAMAI | FASTER FORWARDTM
Attacks Over 2013 Holidays Fell Into 3 Categories
● SQL Injections
● Volumetric DDoS ● Image Scrapers
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 1
Perimeter 1 – Web DDoS • Always-on defense • Automated (rate controls, caching) • High performance • HTTP / HTTPS • Local or cloud-based applications
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 2
Perimeter 2 – Web • Always-on defense against data theft • High performance and scalability • Highly accurate (reduced FP, FN) • HTTP / HTTPS • Local or cloud-based applications
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 3
Perimeter 3 – DC DDoS • Always-on or on-demand • 24x7 SOC (5-20 min SLA) • Comprehensive (subnet granularity) • Web and IP applications • Network infrastructure + bandwidth
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 4
Perimeter 4– DNS • Highly scalable (<1% total capacity) • Highly available (24x7 SLA) • High performance (zone apex) • Supports DNSSEC • Primary and secondary DNS
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Case Study: Large Retail Customer
©2014 AKAMAI | FASTER FORWARDTM
Challenge Providing a fast, secure, and available Web experience for hundreds of applications
Solution Kona Site Defender for home page and consumer-centric pages • Always-on protection from network-and application-layer DDoS and Web attacks • Safeguards user Web experience without sacrificing performance
Prolexic Routed for the rest of the data center • On-demand protection from network-and application-layer DDoS attacks • Protects remaining Web and IP applications and supporting network infrastructure
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Cloud Security Intelligence
©2014 AKAMAI | FASTER FORWARDTM
Visibility into daily Web traffic for the largest and most attacked Web properties
Respond to new security threats as they first appear anywhere in the world
Continuously broaden and refine security rules and practices to increase effectiveness
©2014 AKAMAI | FASTER FORWARDTM
Deliver Fast and Secure Web Experiences This Holiday Season
Respond to changing environment:
• Devices, networks and application
• Markets, tools, and resources
Ensure availability & scalability under all traffic conditions
Protect and
Perform
©2014 AKAMAI | FASTER FORWARDTM
#HolidayCCS
Q&A
#HolidayCCS
Q&A
Lorenz Jakober Sr. Product Marketing Manager, Akamai Technologies
Daniel Shugrue Director of Product Marketing, Akamai Technologies
MODERATOR:
Alicia Fiorletta Senior Editor, Retail TouchPoints
#HolidayCCS
Thank You For Joining Us
The next session in this series…
Omnichannel And IoT: The Perfect RFID Storm 2PM ET / 11AM PT
ccs.retailtouchpoints.com/holiday-2014