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WHENNovember December

Sun. Mon. Tue. Wed. Thu. Fri. Sat. Sun. Mon. Tue. Wed. Thu. Fri. Sat.

WHERESpending Growth by Top MSAs

7.4% 7.0%

San Antonio

5.4%

Oklahoma City

6.6%

Minneapolis

6.6%

Salt Lake City

$84 $100

Welcome to Data at the Speed of Commerce.First Data Insights leverages transaction-level data and the latest analytics capabilities to offer a suite of solutions that can help you better understand your current customers, learn more about your best customers, and put data-driven decisions behind your marketing efforts.

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Card Payment Type by Industry

HOW

77%

23%35%

65%46%

54%

Restaurants Hotel, Travel, and Leisure

Grocery

69%

31%

SpecialtyRetail

64%

36%63%

37%

51% 49%

General Merchandise

Electronic andAppliances

Motor Vehicles and Parts Dealers

50% 50%

Clothing and Accessories

75%

25%

52% 48%65%

35%

Building Materials

Furniture and Home Furnishings

Sporting Goods, Hobby, Book, and Music Stores

INSIGHT: Tuesdays were the busiest non-Holiday shopping days.

Nov. 01 – Dec. 26

Holiday Season RecapTotal Sales Growth YoY for the Holiday Season

49% 56%+65%

Total Retail Spend Contribution

Biggest Variance in Spend Amount

Favorite Category (total spend)

Guilty Pleasures - Largest Average Ticket Increase

Male Female

Total Season

Peak Shopping Day (12/21/2018)

Category Full Season Peak Day

Cosmetic Stores Discount Stores Shoe Stores

Seattle

4.1% 3.4%

Virginia Beach-Norfolk

2.9%

Philadelphia

3.2%

Las Vegas

2.9%

CharlotteDallas-Fort Worth

Credit Debit

WHAT

WHO

Experience Shopping

Live Theater sales grew the most in Chicago

LIVE THEATERLive Theater growth rate YoY for the season 8%

Most active categories of the season (based on absolute dollar change YoY)

Sector Growth

Categories

Computer Software

Stores

DiscountStores

Shoe Stores

Specialty Retail

Cosmetic Stores

7.1%

15.7% 7.5%

5.4%

15.2%

Grocery

3.9%

12%

Services

2.8%

28%

Retail

2.4%

38%

Overall

3.4%

Hotel, Travel, and Leisure

5.4%

11%

Other Top Leisure Growth Rates

Vacation Resorts

Professional Sporting Events

Trailer Parks and Campsites

Bowling Alleys

Aquariums-Seaquariums

Growth % of total spending YoY Growth

Restaurants

5.0%

11%

$350 $48651% 44% Electronics Stores

LuxuryBrands

+63%

Electronics Stores

Highest Volume for the Month

Lowest Volume for the Month

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