HolidayIQ.com

HolidayIQ.com Insights

Summer Prediction Report 2013

HolidayIQ.com

Summer Prediction Report 2013

• HolidayIQ.com is India’s largest travel information portal built by India’s first & largest travel community

• Travellers across India plan their holiday on HolidayIQ.com based on reviews, photos & insights provided by other travellers.

• With more 1300+ Indian destinations and 30000+ Indian hotels, HolidayIQ.com reaches 45 lacs Indian travellers every month from different parts of the country.

• HolidayIQ.com is not a travel agency; travellers can compare prices & book with multiple online and traditional travel agencies through HolidayIQ.com.

• This report is an analysis of summer holiday enquiries on HolidayIQ.com between April-May 2013 and April-May 2012.

HolidayIQ.com9 Apr 2023

Bigger Budgets, Longer Trips

HolidayIQ.com9 Apr 2023

Budget per person per night

The average budget per person per night rose by 62% over a year (Rs. 2690 in summer 2013 and Rs. 1654 in summer 2012) and the trip length too grew by 6%.

Trip Length

Rs.

Nights

HolidayIQ.com9 Apr 2023

The season of Family and Group Travellers

HolidayIQ.com9 Apr 2023

Share of Type of Travellers Budget per Person per Night

Family and Group trips constitute two-thirds of the total number of trips planned for summer.

Couple travellers however have higher budget per person per night (Rs. 3202) than Family (Rs. 2687) and Group travellers (Rs 2216).

Rs.

HolidayIQ.com9 Apr 2023

Summer holidays are skewed towards Northern and Southern destinations

HolidayIQ.com9 Apr 2023

Share of Destination Regions

70% of summer holidays are planned for Northern and Southern destinations.

J&K leads the chart with 18.8% of summer holiday travellers.

Share of Destination States

HolidayIQ.com9 Apr 2023

Travellers from Tier 1 cities take longer trips

HolidayIQ.com9 Apr 2023

Cities of Travellers with Highest Trip Length

Travellers from Top tier 1 cities like Surat (4.36 nights), Rajkot (4.34 nights), Indore (4.18 nights) take the longest trips.

Also the longest trips are planned for northern hill stations in J&K, HP and Uttaranchal.

Destinations with Highest Trip Length

Nights Nights

HolidayIQ.com9 Apr 2023

Cities of Travellers with Shortest Trip Length

Travellers from southern cities take the shortest trips. Trip length of travellers from Trivandrum and Coimbatore are 2.58 and 2.74 nights.

Shortest trips are planned for southern pilgrimage destinations like Guruvayur (1.45 nights) and Dharamsthala (1.55 nights).

Destinations with Shortest Trip Length

Nights Nights

HolidayIQ.com9 Apr 2023

Travellers from Tier 1 and 2 cities have higher holiday budgets

HolidayIQ.com9 Apr 2023

Cities of Travellers with Highest Budgets

Travellers from Amritsar lead the chart with an average budget per person per night of Rs. 4710, followed by Dehradun (Rs. 4124) and Mangalore (Rs. 4037).

Travellers from eastern and southern cities have the lowest budgets. Travellers from Durgapur have average budget per person per night of Rs. 1287, followed by travellers from Rourkela

(Rs. 1407) and Salem (Rs. 1528).

Cities of Travellers with Lowest Budgets

Rs. Rs.

HolidayIQ.com9 Apr 2023

Newer accommodation options are picking up

HolidayIQ.com9 Apr 2023

Share of Types of Accommodation

Almost 50% of the summer travellers have opted for newer accommodation types like Resorts, Homestays, Bread & Breakfast lodges, guest houses and more.

This percentage however is lower (42%) in travellers from Tier 1 and Tier 2 cities.

Share of Types of Accommodation in Tier 1&2 cities

*Other includes homestays, serviced apartments, caravans, tents and more.

HolidayIQ.com9 Apr 2023

Holidays with kids on a yearly high

HolidayIQ.com9 Apr 2023

Holidays with Kids Budget of Holidays with kids

Because of summer holidays, 47% of all summer holidays are planned kids. Rest of the year this figure is just 27%.

Also budget of trips with kids are 90% higher than those without kids

HolidayIQ.com9 Apr 2023

Thank You