holidaymakers to the aran islands august 2011. where did they come from? dublin galway clare italy...
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Holidaymakers to the Aran Islands
August 2011
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Where did they come from?
DublinGalwayClare
ItalyUS
FranceGermany
UK
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Type of Trip to the Islands
Day Trip45%
Overnight55%
Overseas
68% one night
only
18% two
nights
Domestic
57% one night
only
28% two
nights
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Overseas
• 78% decided to visit the islands before arriving in the area
• 88% on first visit to the islands
Domestic
• 86% decided to visit the islands before arriving in the area
• 47% on first visit to the islands.
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Day-trippers why didn’t they stay?
NOT ENOUGH TIMEACCOMMODATION ALREADY BOOKED
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What did they do on the Islands?
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95% said that they had a good time on the islands and just 1% rated their
experience as poor.Poor Experience because of:
Bad weatherLack of bad weather facilitiesNot much to see and doLack of informationPoor amenities at pierPoor accommodation – dirty/expensiveToo commercial/too much trafficNot interesting
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What they like about the islands
The landscape
The People
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What else did they say?What else did they have to say about the Islands?
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Why Would Strongly Recommend (Overseas Holidaymakers)
The landscape
The People
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Why Would Strongly Recommend (Domestic Holidaymakers)
The landscapePace of life