holidaysimplified startup hackathon
TRANSCRIPT
The problem is:
There is no application or tool currently availablewhich can guarantee a memorable familyvacation.
Planning via online travel guides involves –a lot of time to plana lot of uncertainty
Travel alone Travel with spouse Travel with friends Travel with families(parents / Children)
Budget ($)
Sensitivity
NOTSensitivity
Yes
NO
Long Planning TIME
Tripadvisor
Target
Let’s go
Target strategyTravel with families (parents/children, not sensitive to budget, using long time to plan)
Travelalone
travel frequency
with parents with children
Characters:1. Specifically cares more about every step
(planning time>travel time)2. Focus more on the kids experience
(Not very budget sensitive)3. Kids-oriented
(various requirements)
Problem:Facing scattered information, some of which is “noise” and not suitable to their own children, so need more time to plan, which affect their enjoyment.
How to shrink the planning time by given differentiate schedule for the family guy?
Expansion & DevelopmentGenerating new needs and wants Word-of-mouth Appeal to authority goodwill
Efficient PenetrationInducing attraction by free benefits3-6months
Touch potential consumersCooperating with kids-centered areas1-2months
Rollout strategies
10
Primary schools/kindergartens
Stores for children stuffs
Articles for kids education
opinion leaders(have influent for surroundings)
Evaluation directly back to our website
Offer free trips based on our plan
Collecting user experience
Feedbacks
materials to educational experts to write articles
Highlight the importance of travel
Generate more potential needs
Looking for professional website
More visitors with the real needs
1. Efficiently touch target consumer group2. Penetration by satisfying the current needs3. Satisfy current needs and generate more wants
Business Model – Inducing brand loyalty
Loyalty program
Subscription model – 1st Year after launch free
1 Feedback10
Points
100 Points
$ 1
$ 15 / 1 Year $ 28 / 2 Years $ 40 / 3 Years
Revenue Model
Revenue
# Users * Subscription
Fee
Total Loyalty points *
Redeem rate
$108,000 8000 * $ 1420,000 *
20%
** Assumption – Population of Toronto had 2,600,000. Number of registered users is less than 0.01% for the first year considering majority are going to be based in Toronto as per our marketing strategy. On the same assumption loyalty points have been estimated for on an average of ~ 3 trips per year