holistics - general overview
TRANSCRIPT
SITUATION
▪Business users typically request for information to perform some data analysis and help with decision making.
▪These data typically resides within the company database
▪Most tech companies have a very lean data team serving the data needs of multiple non-technical business users
▪ For companies without data teams, one of their developers have to take time off to help the users with their reporting needs
PROBLEM
▪ While querying information from databases with SQL is fairly simple and straight forward, the process of exporting, visualizing and sharing data records can be quite tedious▪ Log into database▪ Execute SQL query▪ Export results to CSV▪ Import CSV into spreadsheets ▪ Add charts or visualization▪ Email file to user
▪ Subsequently, when minor changes (additional columns, or different dimensions) have to be made to the report – The time consuming process above repeats
BUSINESS IMPACT
▪ Unproductive ▪ Takes developers time away from core product development ▪ Takes analyst time away from providing new insights on data▪ Longer turn-around time for reports
▪ Unreliable information▪ No single version of truth▪ Multiple static files sitting around with different dates
▪ Security:▪ No control over information shared▪ No activity trail of information views/exports
ALTERNATIVES
▪Build: In-house developed reporting tool▪ Engineering effort needed to support peripheral application (non-
core)
▪Buy: Business intelligence tools▪ Not Purpose-built: Developed for corporates, not for tech
companies
▪ Complex: Dealing with data transports and loads to the BI tool
▪ Expensive: Infrastructure, training and operation costs involved
HOLISTICS –YOUR PLATFORM FOR DATA PREPARATION AND REPORTING
▪ Simple and Fast▪ No need to import your data
▪ No training required for proprietary platform
▪ No additional infrastructure overheads
▪ Frees up time▪ From building and maintaining internal dashboards
▪ From developing and maintaining custom ETL scripts
▪ From serving repetitive reporting needs
TANG YEE JIEDATA ANALYST, GRABTAXI
“Holistics was the solution to the increasingly many and
complex data requests from the operational teams – reports
can be shared across different functions and regions without
compromising data security.
The increased visibility of data has also increased overall
data literacy in the company and enabled our data team to
be much more productive.”
SOFTWARE OVERVIEW
DATA PRESENTATION AND VISUALIZATION
Access ControlAudit Trails
Scheduled EmailsSmart Filters
IN-DATABASE DATA TRANSFORMATION
AggregationMaterialized Views
TRANSPORT DIFFERENT SOURCE DATA
Production DatabasesGoogle Spreadsheet Sync or CSV Import
Transform
Present Metrics ReportsDemographics Report
Manage your entire data analytics pipeline for your analytics database.
SummarizationAnalytics
Transport
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DATA PREPARATION ACTIVITIES MADE EASY
Execute Data Transformation in-database
Sync Google Spreadsheets records with your database