holland codes
DESCRIPTION
RMIT MBA self awareness in management & leadership, Dr. John L. HollandTRANSCRIPT
![Page 1: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/1.jpg)
Holland CodesVocational Psychology
![Page 2: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/2.jpg)
• Psychologist
• Holland Codes - Six major personality types
Dr. John L. Holland
![Page 3: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/3.jpg)
• Represent major psychological groupings (core desires & needs)
• Can be combination of attributes from multiple layers
• Similar to Maslow’s hierachy
• Each personality requires forms of stimulation to achieve satisfaction or productivity
Holland Codes
![Page 4: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/4.jpg)
Use in Modern Organisations
Williamson et al, 2008
• Identify & screen potential candidates
• Stream workers into productive units
• Enhance staffing rates, ie retention & utilization
• Improve organisational cohesion
![Page 5: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/5.jpg)
Holland Personality Types
Realistic Practicality, Physical, Tool oriented, Physically Driven
InvestigativeAnalytical, Intellectual, Scientific, Explorative
ArtisticCreative, Original, Independent, Chaotic/Random
SocialCooperative, Supporting, Nurturing, Helpful, Healing
Enterprising Competitive, Assertive, Leading, Persuading
Conventional Detail orientated, Organised, Clericals
![Page 6: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/6.jpg)
Holland Code Relationship
The hexagon
Arranges personality types personality types rationally
Shows correlation between each personality type and
relationship with others
![Page 7: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/7.jpg)
Holland Code Relationship - key points to remember
Diametrically opposed personality types do not work well together within teams
Same or close personality types share key drivers (Nordvik, 1996)
Aligned personality types result in greater success (cohesive group dynamics)
![Page 8: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/8.jpg)
Questionnaire on three areas:- Motivations/Incentives- Capabilities/Competencies- Satisfaction Drivers
Motivators, Capabilities and Drivers may be repeatedly identified to gain a holisitic view of subject’s personality. Holland, 1996
Holland Personality TestingIndividual response to self-awareness questionnaire
![Page 9: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/9.jpg)
Motivations
Form the basis for individual to execute work or to be productive
- Creative incentives associated with artistic personality
- Financial incentives associated with enterprising personality Nordvik, 1996
![Page 10: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/10.jpg)
Capabilities/Competencies
Task based questions are used to identify subject’s core skills & attributes
During development an individual will have aligned their core skills into a matrix that will be similar to the
capabilities related to a particular personality group
![Page 11: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/11.jpg)
Satisfaction Drivers
Activities, roles or tasks which give personal satisfaction
Eg. Performing
Painting
Driving
Tinkering
![Page 12: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/12.jpg)
Example Incentives - Describing Your Motivators
Efficient Energetic Curious
Outgoing Persuasive Sociable
Undestanding Creative Precise
Mechanical Practical Self Reliant
Assertive Insightful Direct
Observant Responsible Inuitive
![Page 13: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/13.jpg)
Example Competencies - Describing Your Competencies
Team PlayerEvent
Coordinator Trainers
Artist Scientist Outdoorsman
Leader Scout Mathematician
Thinker Loves Detail Project Manager
Debater Electrician Cooperative
Computer Literate Handyman Propagandist
![Page 14: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/14.jpg)
Example Motivators - Satisfaction Drivers
MechanicsProject
Management Meetings
Performance Monitoring
Team Sports People Management
Using Computers Making Decisions Book Keeping
Working Independently Team Projects Paper Work
Marketing Ideas Photography Scientific Experimentation
Working Outside Office Work Manual Labor
![Page 15: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/15.jpg)
Individual Personality Matrix(Team member: Armand de Sandu)
Artisitic Investigative Realistic SocialEnterprising Coventional
![Page 16: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/16.jpg)
Team Personality Matrix(Comparing all team members)
Artisitic Investigative Realistic SocialEnterprising Coventional
![Page 17: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/17.jpg)
Team Matrix Results
Interesting Results - level of diversity- Enterprising is major personality type (50%)
Team Dynamics - following competencies- Highly organised- Highly motivated- Task Oriented Approach- Results & Reporting Driven
![Page 18: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/18.jpg)
Team Matrix - Further Analysis
Competencies are directly consistent with Holland Enterprising Personality type
No opposed personality types, accounting for positive dynamic and improved team harmony
Personality types are related to each other, thus reducing conflict and improving team unity
![Page 19: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/19.jpg)
The test is susceptible to self-bias, hesitation to answer truthfully or answers not related to true motivations Holland, 1996
Respondents may prefer answers conducive to corporate culture that they have observed
Team results may be influenced by self-awareness level of subjects
Holland - Final Thoughts
![Page 20: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/20.jpg)
Holland - Final Thoughts
Testing in a controlled manner is a powerful tool for organisations to monitor team formation and assist in aligning traits with work groups Kaplan 2008
Organisation personality cultures are important. Individuals placed in opposing culture, work, imbalance loss of productivity, increased attrition and reduced morale will result Chen, Tsui 2006
![Page 21: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/21.jpg)
Thank you for your time
![Page 22: Holland Codes](https://reader034.vdocument.in/reader034/viewer/2022052208/554dcdd7b4c905bd488b5624/html5/thumbnails/22.jpg)
References:
• Holland, John. L. (1996). Dictionary of Holland Occupational Codes. Psychological
Assessment Resources Inc, ISBN 978-0911907261
• Williamson J.M, Pemberton A.E, Lounsbury J.W, (2008), "Personality Traits of individuals
in different specialities of librarianship", Journal of Management Decision, Vol 64,
Issue 2, pp 273-286
• Greer T, Pride W, (1973), "The Personality Culture Relationship and its effect on
interpersonal transactions", European Journal of Marketing, Vol 7, Issue 1, pp 28-39
• Chen, X.P, Tsui A.s, (2006), "An organizational perspective on multi-level cultural
integration: human resource management practices in cross-cultural contexts",
Research in Multi Level Issues, Vol 5, pp 81-96
• Nordvik H, (1996), "Relationships between Holland's vocational typology, Schein's
career anchors and Myers-Briggs' types", Journal of Occupational and Organizational
Psychology, Vol 69, Issue 3, pp 263-276
• Kaplan D.M, (2008), "Political choices: the role of political skill in occupational choice",
Career Development International, Vol 12, Issue 1, pp 46-55