hollywood helix
DESCRIPTION
Hollywood Helix. Prepared by: Oscar Morán, Meredith Drake Reitan, Barbara Schoenig, Benjamin Herkommer, Jakob Hurrle, Johannes Novy, Yoon-kyung Oh, Rory Fancler. SWOT. Fragmented Boulevard. Entertainment Industry. Not for Profit Entertainment. “High quality” uses. Sex- & T-Shirt-Business. - PowerPoint PPT PresentationTRANSCRIPT
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Hollywood HelixPrepared by:
Oscar Morán, Meredith Drake Reitan, Barbara Schoenig, Benjamin Herkommer, Jakob Hurrle, Johannes Novy, Yoon-kyung Oh, Rory Fancler
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SWOTSTRENGTHS WEAKNESSES OPPORTUNITIE
STHREATS
IMAGE Global Image
Alternative Lifestyle
Local Image Vacancies Existing public art or lack thereof
Authenticity Integration in neighborhood
Loss of Identity
USES Mixture Not attractive for local residents
Attracting new residents
Strengthening of mixed use
Retail -Commercialization
SPACE Quality of existing architecture "Boulevard feeling
Vacancies and voidsNon-integration of Boulevard in neighborhood
Quality of public space
Creation of real boulevard
Loss of uniqueness
SOCIAL ISSUES
Diversity Boulevard bisects the neighborhoods
Using voids and vacancies
Creative use of vacancies Rituals/Events
Gentrification
"Tourist bubble“
ECONOMY
Existence of Culture industry
Dependency on tourist business
Attracting new residents and working facilities with urban flair
Concentrated Retail-Strategy
CULTURE Existence of Culture industry
Existing public art or lack thereof
HistoryLandmarksExpand public art
Exploitation of localimage excluding localresidents“Theming” of publicspaces
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Fragmented Boulevard
Entertainment Industry Not for Profit Entertainment
“High quality” uses Sex- & T-Shirt-Business
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Tourist Bubble Grungy Boulevard
New StructuresHistoric Buildings
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Living Up the Hills Living in the Flats
History of Glamour History of Decline
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Hollywood Helix
Economic Growth
Social Responsibility
Global expectations
Local needs
History
Innovation
Cohesiveness
Diversity
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Hollywood BoulevardEntertainment Committee
Bring together entertainment stakeholders community-based non profits, politicians, CRA, Chamber of Commerce, and actors
• Build on the diversity of culture and entertainment in the area• Sustain diversity of culture as the asset of the entire place• Balance interests• Develop a common marketing and information strategy• Organize events and happenings• Entertainment planning for Hollywood Boulevard
Financed through public art funding, CRA, Chamber of Commerce, private investors, Hollywood Studios, Film-Stars….
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Permanent Improvements• Common Marketing of Hollywood Boulevard
Activities by HBEC:–Hollywood Helix as a local marketing tool
• Visible Information Center designed by architecture students
• Community participation for vacant space development
–Creative people and small businesses–Off-Hollywood movies in vacant theatres
• Develop the annual “Run of Fame”
• “Explore Your Neighborhood” events on vacant parking lots
–Community open air movie theatre–Temporary installations
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Hollywood Fellowship Program
International fellowship program of the HBEC in cooperation with international foundations and the film-industry
• Promote young music, art and film artists
• Mutual inspiration and benefit between the artists, the entertainment industry and the community
• Provide live-work space on Hollywood Boulevard and side-streets (vacant buildings)
• Infill development for art and film studios on side-streets
• Annual presentation of a ¨Central Hollywood Boulevard Festival¨
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Hollywood Boulevard Festival
Central event in order to make Angelenos, as well as tourists aware of Hollywood Boulevard
• Inauguration of the Information-Center to be designed in a student architect competition.
• Large scale public events to welcome the first fellowship students
• “Open House” temporary opening of vacant structure-landmarks for new ventures
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Temporary Installation: Hollywood Past and Present
First Round of newly designed public art:
“Look up-here”- signs
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Focused Use of Hollywood Boulevard
Create a vibrant neighborhood framed by higher density anchors
• La Brea and Vine anchors of global activity – public relations/advertising firms
• Blocks between Cherokee and Ivar anchor local community– Heart of new residential and local business area
• Encourage new local business development and rehabilitation– rent control, incentive zoning, space regulation
• Permit street vendors, design carts by architectural competition (ex. MacArthur Park, Los Angeles)
Insert Highland photo
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Localized Tourist Experience
Create a 24-hour tourist destination on Hollywood Boulevard
• Foster tourist interaction with local neighborhood (beyond the Boulevard).
• Investigate creative uses for abandoned cinemas (i.e. themed hotel).– Opportunity for tourists to be extras in movies.
• Extended stay hotels in bungalow/courtyard style.
• Interactive interpretation of “Walk of Fame”– Display “star” information on walls with sound bites/visual snapshots
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Localized Tourist Experience
Create a 24-hour tourist destination on Hollywood Boulevard
• Foster tourist interaction with local neighborhood (beyond the Boulevard).
• Investigate creative uses for abandoned cinemas (i.e. themed hotel).– Opportunity for tourists to be extras in movies.
• Extended stay hotels in bungalow/courtyard style.
• Interactive interpretation of “Walk of Fame”– Display “star” information on walls with sound bites/visual snapshots
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Street Beautification Program
• Tree planting (Michigan Avenue, Chicago)
• Pedestrian-oriented street lighting
• Pocket park development
• Integrate new urban “furniture”
• Lighting landmarks : Visual Impact
• Public Art
Encourage pedestrian traffic and business relocation to the Boulevard.
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Pedestrian Infrastructure
• Widen the sidewalk
• Create pocket parks
• Underground parking with public space on top – mixed-use
• Develop tourist information space close to metro stop
Orient the built environment to the pedestrian
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Transportation Infrastructure
• Maintain slower speed limit – Bump-outs
• Encourage multi-modal transit
• Drop off & pick up zone for tourists at two separate locations to encourage pedestrian traffic along the Boulevard
• Maintain short-term parking on Boulevard
• Provide incentives to concentrate parking in multi-story, shared lots
Streamline multi-modal transportation system
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Land Use ProgramMaximize existing structures and capture potential for infill development
• Stimulate the use of existing structures • Create incentives for a variety of tenants & businesses
– Facilitate Microcredit Lending Programs for small business development/rehabilitation
• Protect non-commercial uses & promote non-retail uses– Create a corridor for restaurants, bars, cafés
• Encourage private development of “smart” incubator space for creative uses and potential mixed-use
• Mixed-use densification along the Boulevard– Develop existing parking lots and current vacant lots
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Undeveloped Lots
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The End
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