HollywoodianSEBASTIAN DZIALLAS, SAMANTHA BECHT, ELLIOTT DONLON,

CHASE KERNAN, AND RACHEL BINIAZ

Design Is Never Done.“ARE WE THERE YET?”

Young, Urban Professionals

What is the design space?

“Small groups of friends separated by busy lives often have trouble organizing social outings. They may not know what activities are available to them and could use an external source for inspiration and motivation.”

Personas

Davis the Decider Emily the Explorer Timid Timmy

Let’s ideate!HOW DO WE SOLVE THE PROBLEM?

What do they need?

How do we solve the problem?

How does it work?

Perfect!RIGHT?

Are we there yet?

Great! Incentivizing decision making

Strong group interactions

Simple flow

Uh oh… Interfaces should make us feel

powerful

Interfaces are tools—they exist to help us

So much potential for data integration

Let’s make this powerful!THAT’S WHAT WE’RE MISSING, RIGHT?

Manage your friend groups with ease!

Can’t think of something?

The world at your fingertips…

Perfect!RIGHT?

Are we there yet?

Great! Integrates Google Local and

Facebook

Powerful tools for selecting ideas

Most edge-cases nailed down

Uh oh… Most edge-cases nailed down

Feature creep

Lacking a simple, consistent conceptual model

Let’s simplify!THAT’S WHAT WE’RE MISSING, RIGHT?

People, not groups

Ideas are everything

Focus on user-generated content

Perfect!RIGHT?

Are we there yet?

Great! Timeline view simplifies entire

experience

Minimalist, yet still feature-complete

Better fits users’ pre-existing conceptual model

Uh oh… The little things matter

Interfaces should be fun to use

What if users don’t have a conceptual model of the game?

Let’s optimize!THAT’S WHAT WE’RE MISSING, RIGHT?

Perfect!RIGHT?