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Holy Crap! You Can Get Fired for Social Media Posts? Personal Branding in a Social, Mobile, Digital World

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Holy Crap! You Can Get Fired for

Social Media Posts?Personal Branding in a Social,

Mobile, Digital World

Anthony Weiner

Resigned From

Congress…

Due to

inappropriate

Tweets

How Can You Maintain A Good Reputation Online?

“39% of

employers use social

networking to

research job

candidates”

“43% have found

info factored into

their decision not

to hire a candidate”

“19% have found

info that influenced

their decision to

hire a candidate”

“70% have

rejected candidates

based on online

reputation”

“Only 7% of

Americans believe

online reputation

affects job search.”

Sta

tes

with

So

cia

l

Me

dia

La

ws

Hi, I’m @EricTTung

Social Media Manager @ BMC

Univ. Texas 05 Graduate

7 Years in Social

145,000 Twitter followers

Forbes #33 Social Media Influencer

So, How did I get here

today?

The year was 1994

This was a cool

album.

This was a new car.

This was

probably

most of you.

And this was

the internet.

1999, My First

Website

2005, Facebook

2008, Twitter

2008, GDF SUEZMarketing

Communications

- Telemarketing

- Promo Products

- Trade Shows

- Newsletters

- Google Ads

- Social Media

2011, Social Media Specialist

2012, Social Media Manager

What We’re Noodlin’

1. Social Media is Huge.

2. Online Reputation Oops.

3. Online Reputation for Jobs.

4. How to Fix Your Social.

Facebook Privacy Settings

5. Extra Stuff You Should Do.

Social Media is

HUGE

Social Networking is

HUGE.World Populations

China 1,360M

India 1,241M

1,060M

560M

400M

USA 317M

Indonesia 249M

240M

Brazil 201M

Pakistan 185M

Nigeria 173M

150M

25 million brands have facebookpages

2.6 million brands have LinkedIn Company Pages

Facebook users share

4,750,000,000pieces of content daily.

In a Single Day.

16 Years of Video

40 million photos

500 million Tweets

27% of Time Online is

on Social.More than any other

category.

1 in 3 marriages in 2013

started online.

The

me

dia

lan

dsc

ap

e is

ch

an

gin

g…

Francis vs. Benedict:

Bush ‘01

Obama ‘13

Ma

yb

e e

ve

n n

o m

ore

ne

wsp

ap

ers

10% of organizations

report an employee who

has done something via

Social media that

damaged its reputation

Importance of Social Media

Be Professional.

Be Nice.

“We do not know the total millions of dollars FedEx pays

Ketchum…We are confident however, it is enough to expect a

greater level of respect and awareness from someone in your

position…A hazard of social networking is people

will read what you write.”

"@calpizzakitchen black

button ups are the

lamest shit ever!!!."

Ex NFL Star,

Brian Holloway

Estimated $20,000-$30,000

in Damage

What You Post Online…

Lives Forever.

Reputation

Management for Job

Applicants

Over 90% of companies will use

social media for hiring

Recruiters On Social At All-

Time High

82%

89%

92%

2010 2011 2012

Social Networks Used for Hiring

78%

55%45%

87%

55%47%

93%

66%

54%

LinkedIn Facebook Twitter

2010

2011

2012

86% of Recruiters Likely to Look at

Social Profiles

48%

25%

13%

14%Always Use

Occasionally

If Provided

Never

The Super Socials

86% of jobseekers

are on at least one

network.

31% are on all

three.

People that found their last

job via social..

28% of Super Socials found their

last job on a social network

19% of all job seekers modify

Facebook’s privacy settings

32% of Super

Socials do.

9% of all job seekers have connected with a recruiter on LinkedIn

45% of

Super

Socials

have.

11% of all job seekers have

searched for jobs on Twitter

48% of Super

Socials have.

How to Clean Up

Social…(How not to be this guy)

What Do Recruiters Not Like Seeing?

Illegal Drug Use -78%

Sexual Posts -66%

Profanity -61%

Spelling/Grammar Errors -54%

Alcohol Consumption -47%

YES, 54% of recruiters

said poor spelling

& grammarwere

negative.. and only

said that photos

consuming alcohol were.

47%

Clean Up Your F’in Language

And learn you’re grammar.

Learn

How

To

Spell

Religious Posts – 53% Neutral

Political Posts – 62% Neutral

BUT.. That was a survey

Try not to be “offensively political or religious”

Professional Orgs – 80%

Non-Profit Involvement – 66%

Does this mean

you can never

have fun again?

What You Need to DoRight Now!

Settings

Untag or Secure Your Photos

Get Rid of Facebook Drama

Check Out Your Groups

More

Facebook

Tips…Ask Friends to

Remove content.

Contact Facebook

to remove content.

When You Think You’re Done… “View As” Public.

Update Your

Work &

Education Info

Yourself.

Yes, Images Too.

Check Links for professionalism.

Look several pages deep.

Remove Pages from Google.

(Google “Remove Pages from Google”)

Bury The Info.

Get more pages that talk about you

(LinkedIn, YourName.com, etc).

Yourself.

Yourself.

Use Google “Me On The Web”

”If you have something

that you don't want

anyone to know,

maybe you shouldn't

be doing it in the first

place.”- Eric Schmidt,

Google Chairman

Going the Extra Mile

Get on LinkedIn.

1.Build Your Network

2.Opportunities Come To You

3. Industry Group Connections

4.Keep Resume Up to Date

5.Read Industry News

6.Get Noticed on Google

“Your LinkedIn profile is

your online identity

and should be thought

of as the profile you

build a reputation from,

not your online

resume.

- @KokaSexton, LinkedIn

Regularly one of the top 2-3

search results for your name.

Setting Up The Perfect Profile1. Your name should only

contain your name

2. Catchy headline with

keywords you want to be

found for

3. Professional

Photo

4. Reach at least

501 connections

for social proof

5. Add all relevant

contact info.

6. Customize website

names

7. Customize

your profile URL

10. Add a video or slideshow using

LinkedIn’s new multimedia feature.

8. Use keywords you

want to be found for

throughout your

summary and profile

9. Write in the first

person – this is not

your resume or CV.

11. Keyword load your Skills

with terms you want to be

endorsed for. Use branded

terms when available.

Expand Your ConnectionsUse “People You May Know”

on your Home Feed Screen

Add your email address to

search for personal contacts

on LinkedIn.

Get on #Twitter.

1.Stay on top of news & trends

2.Follow People in your field

3.Develop your Voice/Following

4.Connect with Brands

5.Connect with Celebs

Setting up the Perfect Twitter

Profile1. Interesting header image

2. Photo, clear, centered.

3. Complete Name, Bio

4. Include Something Fun

5. Location listed6. Posts regularly

Find Twitter Connections

From Discover tab, click on “Who

to follow” to find Twitter users

similar to ones you currently follow.

From Discover Tab, click on “Find

Friends” to connect email

address. From mobile app, import

contacts to find friends.

3 Ways To Use Twitter

1. Learning: Utilizing Twitter as a daily news

feed of critical and curated information

2. Helping: Adding back to that community

with frequent engagement and helpful

responses to friends, industry professionals

and influencers.

3. Promoting: Promoting your work, of others

in the industry.

Establish a voice. Make connections.

Great for Search Engines.

Amazing for Job Applications.

Blog.

Show The World You Mean Business.

Register Your Domain.

If You’re Looking For a

Job, Get Creative.

Meet Alec Brownstein

In 2010, He was

looking for a job…

He figured that ad execs

googled themeslves…

When they did, the first ad

they saw was from Alec.

Did it work?Targeted:

Interviewed:

Offers:

David Droga Tony Granger Gerry Graf Ian Reichenthal Scott Vitrone

David Droga Gerry Graf Ian Reichenthal Scott Vitrone

Ian Reichenthal Scott Vitrone

What You Should Do.

Check Facebook Privacy Settings

Check Posts, Photos, Profile

Google Yourself.

Sign up for Twitter, LinkedIn, and

your domain.

Blog, blog, blog.

Provide Value. Be Yourself.

Thank You!

All Networks: EricTTung

Web: ericttung.com

Email: [email protected]