Energy Efficient Homes Residential Energy Efficiency Retrofits, Green Building Techniques and Certification, Home Energy Audits, Utility and Government Energy Efficiency Programs, and Efficient Appliances and Systems 

 

Compared to the commercial real estate market, the residential market for energy efficient products and services is in its infancy. Demand for these products and services has increased significantly over the past few years due to a rise in fuel and energy prices, improved awareness and participation in green home certification programs, and through government support. Government programs such as the American Recovery and Reinvestment Act have provided incentives for energy efficient products, services, and retrofits, spurring growth in these sectors. However, there is concern that the market for energy efficient products and services will be short-lived if government support ceases. Programs such as “Cash for Clunkers” (for appliances) and legislation like the Waxman-Markey bill are hoped to provide drivers for future growth in the residential energy efficiency market. Federal, state, and local governments will also play a significant role in increasing home energy efficiency codes and requirements, driving demand for home energy auditing and verification programs. As the U.S. housing stock continues to age and utility prices rise, there will be increasing opportunities for energy efficient products and services. The home improvement market is projected to grow slightly in 2010 with more significant growth occurring in 2011. This includes the installation of products to increase energy efficiency. Also, the development of a utility smart grid infrastructure will drive needs for smart appliances and meters to reduce energy usage.

This Pike Research report examines the market for energy efficient products and services in the residential sector. The study analyzes market issues and demand drivers, including the effects of green certification programs, legislative and regulatory issues, incentives, and home financing programs. Additionally, we assess the new home and remodeling industries, home products and appliances, home energy evaluations, and utility services. The report includes five-year market forecasts as well as profiles of key industry players.

KEY MARKET FORECASTS:

Homeowner Improvement Expenditures, 2009-2014 Industry Shipments of Select Major Home Appliances,1998-2010 Energy Efficient Refrigerator Expenditures, 2009-2014 Energy Efficient Clothes Washers Expenditures, 2009-2014 Residential Smart Meter Installations, 2009-2014 RESNET/HERS Energy Auditing Business, 2009-2014

INDUSTRY TOPICS:

American Recovery and Reinvestment Act Energy efficient home improvements Energy efficient mortgages ENERGY STAR appliances Green building certification programs Green building techniques Home Builder Tax Credits Home energy audits Residential efficiency retrofits Smart appliances Smart meters Solar photovoltaics (PV) Utility energy efficiency programs

TABLE OF CONTENTS: 1. Executive Summary

1.1 Commercial and Community Microgrids: A Competing Vision to Tomorrow’s Smart Grid?

1.2 Legislation and Incentives

1.3 Costs

1.4 Auditing and Verification

1.5 Remodeling

1.6 Fragmented Market

1.7 Smart Grid Products

1.8 Market Indicators and Forecasts

1.9 What Is an Energy Efficient Home? 1.9.1 Sources of Energy Consumption 1.9.2 Sources of Savings

2. Market Issues and Demand Drivers

2.1 Introduction

2.2 Homeowners’ Behaviors and Attitudes 2.2.1 Price: The Third “P” = Pocket 2.2.2 Barriers to Home Retrofit

2.3 Awareness 2.3.1 Homeowners Demanding “Green” 2.3.2 Home Builders Selling “Green” 2.3.3 Appraisals

2.4 Certification and Rating Programs 2.4.1 Introduction 2.4.2 U.S. Green Building Council – LEED for

Homes 2.4.2.1 Energy Efficiency Credits 2.4.2.2 Providers and Raters 2.4.2.3 Program Costs 2.4.2.4 LEED for Homes Cost – Example 2.4.2.5 Affordable Homes 2.4.2.6 Program Adopters 2.4.2.7 Future Growth

2.4.3 NAHB National Green Building Program 2.4.3.1 Energy Efficiency Points 2.4.3.2 Verification 2.4.3.3 Certified Green Professional (CGP) 2.4.3.4 Costs 2.4.3.5 Program Status

2.4.4 ENERGY STAR 2.4.4.1 ENERGY STAR-Qualified Homes 2.4.4.2 Verification Process and Home Raters 2.4.4.3 ENERGY STAR Homes Penetration 2.4.4.4 ENERGY STAR and Other Building

Programs 2.4.5 RESNET/HERS

2.4.5.1 HERS Index 2.4.5.2 HERS Raters 2.4.5.3 Costs 2.4.5.4 Opportunities for Growth

2.4.6 Regional Programs – Earth Craft House 2.4.6.1 Renovations 2.4.6.2 Energy Efficiency Points

2.4.6.3 Costs 2.4.7 DOE/Building America Program

2.4.7.1 Home Energy Automation 2.4.7.2 Net Zero Homes

2.4.8 Local Government Programs 2.4.9 Suppliers

2.4.9.1 Environments for Living Certified Green 2.4.9.1.1 EFL Guarantee 2.4.9.1.2 EFL vs. EFL Certified Green

2.4.9.2 GE – ecomagination 2.4.10 Summary

2.5 Legislative and Regulatory Incentives and Drivers

2.5.1 Federal Government Focus 2.5.2 American Recovery and Reinvestment Act of 2009

2.5.2.1 Homeowner Tax Credits 2.5.2.2 Home Improvement Guidelines 2.5.2.3 Home Builder Tax Credits 2.5.2.4 Appliance Stimulus

2.5.3 Proposed Federal Legislation and Policies 2.5.3.1 American Clean Energy and Security Act of

2009 2.5.3.2 Recovery Through Retrofit

2.5.4 Local and Regional Regulations and Incentives 2.5.4.1 ARRA 2.5.4.2 State Energy Efficiency Rankings 2.5.4.3 California Standards 2.5.4.4 Affordable Housing Programs 2.5.4.5 Local Energy Efficiency Block Grants

2.6 Financing Programs

2.6.1 Homeowner Financing of Retrofits 2.6.2 Revolving Loan Funds 2.6.3 PACE Program 2.6.4 Energy Efficient Mortgages (EEMs)

2.7 Utility Companies

2.7.1 Renewable Energy and Net Metering 2.7.2 Incentives and Rebates 2.7.3 Examples of State/Local Rebates

2.8 Product Suppliers and Installers

2.8.1 Products – Photovoltaic (PV) Solar 2.8.2 Fragmented Installation Industry 2.8.3 Increasing Competition

 3. Market Segmentation

3.1 Introduction

3.2 Homeowners

3.3 New Home Construction vs. Retrofits

3.4 Home Price Points 3.4.1 Affordable Housing

3.5 Home Ages

4. Energy Efficient Products and Services 4.1 Appliances

4.2 Solar Photovoltaic Systems

4.3 Home Energy Audits

4.4 Architect and Design Services

4.4.1 Design Tools – SEAT Software

4.5 Remodelers

4.6 Renewable Energy Certificates (RECs) 4.6.1 Green-e 4.6.2 Utility Green Pricing Programs

5. Key Industry Players

5.1 Product and Systems Suppliers

5.1.1 BP Solar 5.1.1.1 Residential System Size, Costs, and

Payback 5.1.1.2 Certified Installer Program 5.1.1.3 Market Growth

5.1.2 Carrier (United Technologies) 5.1.2.1 Infinity Remote Access 5.1.2.2 Hybrid Heat

5.1.3 General Electric (GE) 5.1.3.1 Energy Monitoring Systems 5.1.3.2 Energy Efficiency Programs

5.1.4 Honeywell 5.1.4.1 Smart Thermostats 5.1.4.2 Home Automation 5.1.4.3 Energy Efficient Ventilation 5.1.4.4 Partnership Programs for Energy

Efficiency 5.1.5 Masco Corporation/Milgard Windows

and Doors 5.1.5.1 3D/3D MAX® Energy Package 5.1.5.2 Environments for Living

5.1.6 Whirlpool 5.1.6.1 Smart Grid Appliances

5.2 New Home Builders

5.2.1 Centex/Pulte/Del Webb 5.2.1.1 ENERGY STAR-Qualified Homes 5.2.1.2 DOE Builders Challenge 5.2.1.3 Centex Energy Advantage Program 5.2.1.4 LEED for Homes

5.2.2 EYA 5.2.2.1 LEED 5.2.2.2 Multi-Family Issues

5.2.3 KB Home 5.2.3.1 My Home, My Earth 5.2.3.2 ENERGY STAR 5.2.3.3 Challenges

5.3 Home Energy Evaluations

5.3.1 Building Performance Institute (BPI)

5.4 Utility Services and Renewable Power 5.4.1 Clean Currents 5.4.2 OPOWER

6. Market Indicators and Forecasts

6.1 Introduction

6.2 Economic Indicators

6.3 Oil and Gas Prices

6.4 Electricity Prices

6.5 New Home Construction 6.5.1 Months of Supply

6.6 Remodeling/Retrofit Market 6.6.1 Home Improvement Market

6.6.1.1 Types of Improvements 6.6.1.2 Age of Home

6.6.2 Remodeling Market Index (RMI) 6.6.2.1 RMI and Project Size

6.6.3 Leading Indicator of Home Remodeling – LIRA

6.7 Products and Services 6.7.1 Home Appliances 6.7.2 Smart Meters 6.7.3 Photovoltaics 6.7.4 Home Energy Audits

7. Company Directory

8. Acronym and Abbreviation List 9. Table of Contents 10. Table of Figures 11. Scope of Study, Sources and Methodology, Notes

LIST OF CHARTS & FIGURES:

Home Energy Use by System, United States Total U.S. Housing Stock: Year Structure Built World Oil Prices: 1980-2015 (in 2007 dollars per barrel) U.S. Average Retail Electricity Prices: 1980-2015 Single-Family Housing Permits, Number of Housing Units: 2000-

2009 Single-Family Housing Starts, Total Single-Family Units: 2003-

2009 Single-Family Starts of New Homes in Recent Downturns: 1960-

2000 Single-Family Sales of New Homes in Recent Downturns: 1960-

2000 U.S. Home Improvement Products Market: 2008-2014 Energy Efficient Home Improvement Expenditures by Category,

U.S.: 2009-2014 Energy-Sensitive Improvements: 1970-2005 RMI, National Current & Future Expectations: 2001-2009 RMI, Current Expectations, U.S. Regions: 2003-2009 RMI Future Expectations: 2003-2009 RMI Current Size of Project for Owners (Seasonally Adjusted):

2003-2009 Leading Indicator of Home Remodeling (LIRA), 4-Quarter

Moving Totals: 1995-2010 Industry Shipments of Select Major Home Appliances: 1998-

2010 (Estimated) Energy Efficient Residential Refrigerator Expenditures, United

States: 2009-2014 Energy Efficient Clothes Washers Expenditures: 2009-2014 Smart Meter Installed Base, United States: 2008-2015 RESNET/HERS Energy Auditing Business: 2009-2014 Energy Efficiency Market Indicators and Forecasts, United

States: 2008-2014 Features of an Energy Efficient Home Importance of Home’s Environmentally Friendly Features Energy & Atmosphere Points LEED for Homes vs. Code Home

NGB Energy Efficiency Points ENERGY STAR-Qualified New Homes Penetration Rate:

2008 HERS Index State Rebates for Renewable Energy (states with rebates

indicated in red) State Rebates for Renewable Energy (states with rebates

indicated in red) State Energy Efficiency Scorecard Results EEM Example Average Price of Electricity by State Net Metering Capacity by State: October 2009 Utility Rebates for Renewable Energy (states with rebates

indicated in red Residential Solar PV Installed Costs: 2008 Key Generations for Remodeling: 2005 and 2015 Average Annual Spending per Unit: 2000-2005 (2005

dollars) Architectural Services: Business Conditions Whirlpool Smart Device Network Architecture U.S. Economic Performance: 2000-2014 Growth in Total Consumption Outlays: 2000-2014 Potential Annual Utility Savings by Product/Feature LEED for Homes Registration & Certification Fees NGB Certification and Registration Fees Earth Craft Renovation Point System Cost of Compliance – NAHB & USGBC Certification

Programs Utilities Offering Green-e Energy-Certified Green Pricing

Programs: 2001-2008

LIST OF TABLES:

Potential Annual Utility Savings by Product/Feature LEED for Homes Registration & Certification Fees NGB Certification and Registration Fees Earth Craft Renovation Point System Cost of Compliance - NAHB & USGBC Certification Programs* ENERGY STAR Qualified New Homes Penetration Rate: 2008 Summary of Tax Credits for Homeowners Utilities Offering Green-e Energy-Certified Green Pricing

Programs: 2001-2008 C-Green Utility Rates: November 2009 Energy Efficient Home Improvement Expenditures by Category,

United States: 2009-2014 Energy Efficient Residential Refrigerator Expenditures, United

States: 2009-2014 Energy Efficient Clothes Washer Expenditures, United States:

2009-2014 Smart Meter Installed Base, United States: 2008-2015 RESNET/HERS Energy Auditing Revenue, United States:

2009-2014

KEY QUESTIONS ADDRESSED:

What are market issues and demand drivers for energy efficient products and services for residential homes?

How do legislation and incentives play a role in the market for products and services?

What are the market segments for energy efficient products and services? Who are the leaders in energy efficient products and services? What are key market indicators for these products and services? What will the market look like over the next five years?

WHO NEEDS THIS REPORT?

Home remodelers/retrofitters Homebuilders Energy auditing companies Electric utilities Renewable energy companies Architectural and design firms Energy auditors and rating services Appliance manufacturers Smart grid products and services Investors in energy efficient products and services Government agencies

REPORT DETAILS: Price: Pages: Tables, Charts, Figures: Release Date:

$3500 93 63 1Q 2010

TO ORDER THIS REPORT: Phone: +1.303.997.7609 Email: sales@pikeresearch.com