home fashions. major categories ____________: bed linens, bathroom items, table/kitchen linens...
TRANSCRIPT
Home Fashions
Major Categories
• ____________: bed linens, bathroom items, table/kitchen linens
• ________________ – window treatments, upholstery, furniture, throw pillows, etc.
• _________________ – carpeting, area rugs, throw rugs, floor tiles, hardwood.
• __________________ – pictures, lamps, other decorative items.
Home Fashions & The Economy
• The economy has a ______________ on the home fashion business. – In times of hardship, people spend less on home
furnishings.– New home sales directly affect the purchase of
home accessories.– _____________ and levels of income affect home
furnishing sales.
Brand Names in Home Fashions
• Designer’s name on the label is assurance of a consistent look that the consumer recognizes from the designer’s apparel line.
• Ex: – Laura Ashley– Ralph Lauren– Calvin Klein– Liz Claiborne– Tommy Hilfiger
Market Segments in Home Fashions
• Bridal
• New Home/Vacation Home
• Replacement
Retail Channels of Distribution
* __________________________:– Customers who are making their own selections.– Wal-mart, JC Penny, Kmart & Target– Category Killers – Bed Bath & Beyond, Linens & Things
• __________________________:– Offer customized upholstered furniture & window
treatments and expert advice.– Designers have their own firms or work within home
furnishing & department stores.
Advertising & Publicity
• _______________ Magazines –– Home & Garden– House Beautiful– Martha Stewart Living– Elle Decor
Home Fashion & Color
• ___________– – warm, bold, stirring, energetic– Can increase heart rate and body temperature– Use in rooms where activity occurs (family room)– Avoid using in rooms of rest/sleeping
Colors
• _____________– Causes more eye fatigue than any other color– Increases metabolism– People tend to lose their temper more often in
yellow rooms– Cheerful, energetic, happy– Works well to brighten small rooms– Buttery shades are easier to live with than
sunflower yellow
Color
• ______________– Favorite among both genders– Relaxes, soothes, feel more spiritual– Considered a clean color– Can suppress appetite– Great color for bedrooms, bathrooms and laundry
room.
Color
• ______________– Appeals to many– Calms, relaxes and is considered a healing color.– Works well in kitchens, bedrooms
Orange
• Welcoming, warm and cheerful• Tends to improve appetites• Used in kitchens, breakfast nooks, and dining
rooms.
Purple
• Mystery and/or spirituality• Used in ________________bedrooms• In certain shades, it can be subtle and a
flexible neutral.
Black
• Dark colors make rooms seem much smaller than they are.
• Avoid using as the _____________ color in the room.
• Very classy, elegant, modern when used as an accent color with white or other neutrals.– Example: Black furniture is becoming very
popular.
Pink
• Known as a feminine color• Reduces angry behavior (temporarily)• Comfort color that is favored by many for its
sweet, childlike appeal.• Often used in little girl rooms
Grey
• Enhances creativity• Great color for offices and studios• Provides a ___________________ for many
color combinations.• Livable for a long while• Can be traditional, modern, contemporary or
beach house friendly.
Brown
• Security, ______________, reassurance• Soothing• Great color for family rooms• Combines well with pale blue, fuchsia,
chartreuse.