home & garden. ebay home & garden holiday planning 2015
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HOME & GARDEN
EBAY HOME & GARDENHOLIDAY PLANNING 2015
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Deals Home & GardenQ4 Holiday
2015
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2015 Holiday Key Timelines
Promotional Period Start Date End Day & Date
Fund Your Holidays Mon, Nov 2 Sun, Nov 8
Shop Early & Save Mon, Nov 9 Sun, Nov 15
Countdown to Black Friday Mon, Nov 16 Sun, Nov 22
Black Friday Week Mon Nov 23 Wed, Nov 25
Thanksgiving Thu, Nov 26 Thu, Nov 26
Black Friday Fri, Nov 27 Fri, Nov 27
Cyber Saturday Sat, Nov 28 Sat, Nov 28
Countdown to Cyber Monday Sun, Nov 29 Sun, Nov 29
Cyber Monday Mon, Nov 30 Mon, Nov 30
Cyber Tuesday Tue, Dec 1 Tue, Dec 1
Cyber Monday week Wed, Dec 2 Sun, Dec 6
Green Monday Mon, Dec 7 Tue, Dec 8
Cyber Week extended Wed, Dec 9 Thu, Dec 10
Fashion Friday Fri, Dec 11 Fri, Dec 11
Cyber Week extended Sat, Dec 12 Tue, Dec 15
Last minute gifts Wed, Dec 16 Thu, Dec 24
This year, eBay is pre-committing our most powerful marketing support during Holiday for items and events based on selling thresholds
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Tier A:Single Item Promotions
Tier B:Event
Promotions
• Single item• $500K+ sales forecast over 1-2 days• High demand inventory, usually branded• Significant discount (20%+) below market-
leading price
• 10-200 items comprising a consistent theme of inventory• Sales forecast:
• $400K for Holiday Non-Peak week Events • $800K for Holiday Peak week (Thanksgiving &
Cyber Monday Weeks) • High demand inventory; branded or opening price point• Market-leading price
Each promotion will receive a minimum of 4 hours of exposure with additional exposure pending performance
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Deals Page ‘primary’ placement
ONSITE
Deals Page ‘deals by category’ placement*
*Note: Deals Page ‘deals by category’ placement is not currently available for pre-commitment.
eBay Homepage Billboard
"HERO" Billboard to targeted audience
Deals Homepage
Deals Page Key Item Placement
Email Placement
Holiday Email Placement ATF
Tier A: Single Items
eBay Homepage Billboard
Event billboard to targeted audience
Deals Homepage
Deals Page ‘deals by category’ placement*
Email Placement
Holiday Email Placement BTF
Tier B: Events
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H&G Q4 Events will Focus on Selection & Value
Event Themes Inventory Types(gifting & accessories including lamps, clocks, frames, etc.)Candles & Home FragrancesHoliday DécorBlankets & ThrowsChristmas trees, ornaments, etc.Gift wrap, shipping packages, labels, greeting cards
Arts & Craft Supplies Kids crafts, scrapbooking, paper supplies, knitting & sewingBedding & Bath Sheet sets, duvets, towel sets, soap dishes, towel racks, etc.
BarwareKDB, small kitchen appliancesHeating (space heaters, fireplaces, etc)GeneratorsStorm CandlesFlashlightsAccent Furniture (bar stools, end tables, consoles)Large FurnitureRugs & Carpets
Major Appliances Washer/Dryers, Fridges, Dishwashers, etc.Tools Drills, drivers, circular saws, hammers, sandblasters, etc.
Household Cleaning & Supplies vaccuums, moppers, CPG, etc.Cat SuppliesDog Supplies
Baby Event Baby essentials, diapers, wipes, cloths, bottles, etc.
Home Décor
Holiday Prep
Holiday Entertaining
Winter Preparedness
Living Room
Pet Event
Specific Inventory Guidance
Kitchen, Dining & Bar (brand-driven at a discount)• Small kitchen appliances
– Coffee & expresso makers• Keurig, De’Longhi, Nespresso, Mr. Coffee, Philips, BUNN
– Blenders, Juicers & Food Processors• KitchenAid, Ninja, Vitamix, Blendtec, Magic Bullet, Breville , Oster, Hamilton Beach, Bosch
– Cooking appliances• Cuisinart, Black & Decker, Crock-Pot, TATUNG, Sunbeam, Emerson, Char-Broil, De’Longhi
– Specialty Appliances (wine fridge, soda makers, etc)• Frigidaire, SodaStream, Seazall, Waring
• Cookware, Untensils & Food Storage– Calphalon, Paula Deen, Rachael Ray, Guy Fieri, Emeril, Mario Batali, Giada de Laurentis, T-Fal,
Circulon, Farberware, OXO, Le Creuset, Pyrex, Rubbermaid
Bedding & Bath (value, not brand-driven):• Memory Foam mattresses and pillows• 500+ thread-count sheet sets• Bamboo, Egyptian cotton, micro-fiber and flannel sheet sets• Plush towel sets• Heated blankets and fleece throws
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Home Décor & Furnishings• Shelving racks and closet organization• Light bulbs and light strings• Candles and fragrances• Frames, clocks, wall shelves• Blankets and throws• Persian and Oriental rugs• Ottomans and accent furniture (end tables, consoles, buffets)
House Supplies & Home Improvement:• Vacuums & floor cleaning (both brand and value-driven)
– Dyson, Hoover, Dirt Devil, iRobot, Shark, Swiffer• Heating & fans (value-driven)
– Dyson, LifeSmart, Dr. Infrared, Green Peak, Crane– wall-mounted fireplaces and space heaters
Tools & Outdoor:• Hand Tools
– Dewalt, Milwaukee drills and driver kits, miter saws• Power Tools
– Generators, Leaf blowers, chain saws, grass trimmers, snow throwers• Miscellaneous
– Pool & spa maintenance, patio heaters, fire pits, hammock chairs, zero gravity chair
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Next Steps
•Seller submissions for Tier A and Tier B packages sent by August 21st
•Selections reviewed and confirmed by September 18th
Questions?
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Thank you for your partnership!!!!