home network & ott 2.1
Post on 13-Sep-2014
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PResentation given in Dubai October 29th on whether OTT players or incumbents have a better chance of capturing the market for Home Networking ans Smart Homes.TRANSCRIPT
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 1
Home networks and Smart Homes
Finally available with OTT or reserved domain of Telcos & Cablecos?
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 2
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 3
Agenda
• Vocabulary • The risk according to IHS Screen Digest • Smart home • Home Network • VerOcal or Horizontal stakeholders • Telco/Cableco Assets • Big Data • Conclusions
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 4
Some vocabulary
• Connected home • Smart home • Home network • Home cloud • Connected devices • The Internet of things • Simplicity, reliability & free choice • Connected home & connected individual
What about ge+ng architects involved
instead of technologists? Would smart paint work? ….
(David Berry)
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 5
The future according to ScreenDigest
Risk of
bypass
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 6
What is a Smart home?
• Security – Fire alarms – Cameras
• Energy – Smart metering
• Comfort – HVAC + lighOng + music
• Healthcare – Monitoring
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 7
The home network management issue
• People are already in pain … – DLNA isn’t yet a reality except for geeks – IP devices just don’t always see each other
• … and its ge_ng worse
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 8
PCCW home network consulOng offer
• Hong Kong incumbent is opening a new consulOng service to help subscribers with home networking issues.
• Use of the USP of being local. • PercepOon of value. • This is a first step.
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 9
Home network verOcal or horizontal?
Android
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 10
Telco’s sOll have assets
• Landline used to be the heart of Telco Strategy, has fallen off the radar screen, but it’s sOll there with it’s huge potenOal – Eg. Telstra’s T-‐Hub from Sagemcom or DECT-‐ULE
• Would you prefer to get you TV installed by EOsalat or by Google?
• Telco’s are touchable!
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 11
Telstra’s T-‐Hub 2
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 12
InstallaOon performance
12 © 2006-2012 Mariner Partners. CONFIDENTIAL AND PROPRIETARY
Remote STB AcOons
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 13
Service Provider hot line
Service Provider’s Box
Remote noFficaFons
Camera
Remote Monitoring
Service Provider’s network
Remote User’s services
Remote Support
Smart Home
User’s home
Voice
Internet & connecOvity
Video, games & MulOmedia
Another vendor’s vision: SojAtHome
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 14
Screenshot from the Gateway
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 15
ADB’s soluOon
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 16
Big Data is relevant here to • We’re ge_ng a bit fed up of the Big Data Hype, yet it’s part of the equaOon: – ExponenOal growth of connected devices, – Unpredictable usage palerns within the home,
• The ability to first capture this data is criOcal !?! • It must then be linked with other data so that palerns can emerge.
• Number-‐crunching and making sense out of petabytes of this data will become a key enabler of personalized digital services.
• OTT players have an edge here.
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 17
In the end • A pure-‐play OTT operator
– is more agile without hardware in people’s homes – may have global reach and be beler at Big Data,
• but is is useful to learn how Americans behave to beler serve the Saudi market for example?
• A Telco or a CableCo – Has local presence
• customer support – Provides the home gateway
• Must bear the cost and cumbersome maintenance • can monitor proacOvely within the home (TR111) • can troubleshoot
• The balle for the home was about viewership, ARPU and churn, OTT will also make it about freedom and ubiquity.
The fact that there are many devices in the home doesn’t imply there is money to be made out them all (HIS)
Smart home and home networks in the OTT age
OTT Special focus day -‐Dubai October 2012
Benjamin Schwarz [email protected] -‐ 18
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