home sale network social media briefing
TRANSCRIPT
Radio took 38yrs to reach 50 mil users
TV took 15yrs to reach 50 mil users
Internet took 4yrs to reach 50 mil users
Facebook added 100 million users in <9months
80% of twitter usage is on mobile phones
90% of people trust recommendations from people they know
78% trust consumer opinions online
Radio took 38yrs to reach 50 mil users
TV took 15yrs to reach 50 mil users
Internet took 4yrs to reach 50 mil users
Facebook added 100 million users in <9months
80% of twitter usage is on mobile phones
90% of people trust recommendations from people they know
78% trust consumer opinions online
So what?
We can’t control the conversation
Our demographic aren’t involved We don’t
have the timeWhere do we start?
We can’t control the conversation
Our demographic aren’t involved We don’t
have the timeWhere do we start?
YOY - baby boomers...
Increased reading blogs and listening to podcasts - 67 percent
Increased in using social networking sites - 59 percent
Increased watching/ posting videos on the Internet - 35 percent
We can’t control the conversation
Our demographic aren’t involved We don’t
have the timeWhere do we start?
“Last month we did leaflet handouts outside the Landlords Show in Olympia”
Cost - roughly £1100 licensing, leaflets design, printing 2000 and time (x2 days – 12hrs work)
Response - noneBrand awareness - maybe.
We can’t control the conversation
Our demographic aren’t involved We don’t
have the timeWhere do we start?
Why YES! We do have a property in your price range
We can’t control the conversation
Our demographic aren’t involved We don’t
have the timeWhere do we start?
Abraham Lincoln “if you would win a man to your cause, first convince him that you are his true friend.”
Social Media Trinity
Local relevance
Video Content
SEO
PR
Recruitment
