home sale strategy
TRANSCRIPT
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REDEFININGSERVICE IN REAL ESTATE
Selling a home in today’s market can be challenging - the Nielsen Realty Group understands that. We have built our business on results and are confident we can deliver for you. The difference between selling your home or failing to do so is in the details. Whether it’s our 16 step marketing plan, our commitment to service, or utilizing our extensive network, no detail is overlooked. From listing to closing, we are committed to navigating the entire sale process for you. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home.
Our “Nielsen Sold Guarantee” is not simply a phrase. It is a promise to provide quality. With the technology based buyer market, you need a unique approach to marketing and selling your home. We will help you reduce carrying cost and days on the market resulting in earning you top dollar. Accessibility, honesty, energy, and opening the door to your dreams is not just a promise, it is what Nielsen Realty Group was built on. There are many components to a successful real estate transaction; you can count on us to be there every step of the way and to make sure the process is smooth. With a proven track record, the right skill set, and years of experience, the Nielsen Realty Group has the right tools to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done!
“Nielsen Sold Guarantee” – hassle-free listing contract with an “easy exit.” No questions asked cancellation guarantee. Either you are completely happy with the service and results you receive or the listing contract is cancelled.
Austin NielsenKeller Williams Realty
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WE COMMIT TO WORKING WITH YOU INDIVIDUALLY AND TAKING THE TIME TO UNDERSTAND THE UNIQUE SELLING POINTS OF YOUR HOME AND NEIGHBORHOOD.
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REAL REVIEWS & SOCIAL PROOF
Highly likely to recommend
Highly likely to recommend
Highly likely to recommend
-Mike Dill and Stacy Bleeker
- Carissa Trygstad
- Joel Wallace and Shauna Haken
Our experience with Austin as our real estate agent was nothing less than exceptional and profound. His thoughts and suggestions were highly beneficial along with his selling plan. We initially used a different realtor the first two occasions our house was listed and immensely regret that decision. We would easily recommend Austin as a tremendous real estate agent that is professional, charming, humorous, and attentive in even the most stressful of times.
It is my pleasure to recommend Austin as a real estate agent for any individual or family searching for the ideal home. I had never purchased a house before and was very hesitant and nervous about the whole process. It felt like I was house hunting with a dear friend- as if it wasn’t even his job, but something he truly enjoyed. I highly recommend Austin to anyone looking to buy or sell a home. In my opinion, he’s the best in the business.
We would like to express our delight in our home buying expereince with Austin as our agent. As first time home buyers, we had no idea what to expect with the process, but Austin took us through the process step by step, all the way to closing. We definitely recommend Austin to anyone looking to purchase a home. I can’t imagine anyone who could have provided a better experience.
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ABOUTAUSTIN NIELSEN
• Bachelor of Science from South Dakota State University• 13 years of Real Estate experience• Licensed Agent and owner of Nielsen Realty Group• Multimillion dollar sales producer• Home Staging Guide• ACTION Selling Graduate
• QP3 Training Systems Graduate• KW Cares Leader, Sioux Falls• Member of Young Professionals Network• Member of South Dakota Association of Realtors• Certified Negotiation Expert (CNE Designation)• Always available by phone or email
Growing up in the South Dakota, I learned early on the importance of a good work ethic in order to achieve great success. I entered into Real Estate at age 18 in Brookings, SD. Currently, I am in the top 7% of local Realtors, multi-million dollar producing agent, and top 5% of national YPN Realtors. With vast knowledge in new construction, remodels, and development, I can provide quality service. In addition, I thoroughly enjoy giving back to the community, thus, I regularly volunteer in the Sioux Falls area. If I am not working on your behalf, you can find me taking advantage of the great seasons South Dakota offers. Continuously pushing myself, I seek to find new and challenging tasks. Motivated by lofty goals, I will use all the means possible to serve you in order to gain your business. I know how to get the job done and will provide you with the highest level and quality of service and professionalism. I love helping people fulfill their dream of home ownership. My ultimate goal when working with clients is to make them feel like they are the only ones, because they are! Every transaction is handled with extreme care. Whether you are selling for the first time or buying for the third time, you are my number one priority.
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ABOUTLORNA NIELSEN
After becoming an assistant to a successful agent, I was personally encouraged to gain a real estate license. This competitive career will provide new opportunities away from my previous work in a major financial institution, ambulance billing company, and a greenhouse. I have had firsthand experience in multiple real estate experiences, from custom builds to full home renovations.
As an addition to Nielsen Realty Group, I will be working along side an accomplished Broker Associate, my son, Austin Nielsen. Austin has 12 years of experience and advice to ensure that I build a prosperous career as he as done. His numerous awards and large clientele only solidifies his success in establishing a career in real estate. With the experienced group and the connections of Keller Williams, I can promise that I will provide the highest quality of service when you purchase your next home.
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ABOUTJESSICA CLARY
Prior to real estate, I spent my days loving on people as a nursing home activities director. I have always had a servant heart and that means putting you first 100%. It’s incredibly fulfilling to know I am helping my clients open a new chapter of their lives. In addition to helping people, I am inspired to help rescue dogs find their fur-ever homes too! That is why I am committed to donating a portion of every sale to a local dog rescue of my client’s choice.
Outside of real estate you will find me spending time with my family and my two dogs, Mac and Willow. We are always up for new and exciting adventures. I also love to spend time working on my health and wellness. I believe that you can workout and have fun at the same time!
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ABOUTDOUG NELSON
After leaving my 22-year career as a Fighter pilot in the Air Force, I settled back home in Sioux Falls to start my real estate career. Becoming an expert in the field of real estate was my first goal when I started this career 20 years ago. I applied the lessons I learned in the Air Force such as Honesty, Integrity, Trust and just plain hard work to become that expert.I have managed over 10,000 real estate transactions as a Responsible Broker at HJN Team Real Estate and have in depth experience in all phases of real estate. In 2014, our company joined Keller Williams Realty continuing to focus on my clients and working hard to satisfy the goals of my clients.
Since becoming a Real Estate Broker, I have also given back to my industry as an educator, South Dakota Association of Realtors President, and a member of the South Dakota Real Estate Commission. Each of these positions have reinforced my goal of doing the right thing to make the transaction about you the client. MY GOAL IS TO HELP YOU MAKE GOOD DECISIONS!
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ABOUTRACHEL NELSON
Representing homeowners and future homeowners, Rachel’s creative, enthusiastic, and caring nature is perfect for matching each client’s desires as well as skillfully featuring a home’s unique presence and character.
Raised in Sioux Falls, Rachel understands the numerous and intangible benefits of life in the Midwest with its unmatched weather, culture, and diversity. Rachel joined the Nielsen Realty Group as a next step in her already successful 5 year Real Estate career. Educated at South Dakota State University, receiving a Bachelor of Music Education degree in Vocal Music Education in 2012, she returned to the Sioux Falls area to work as a music educator at various elementary schools, all while maintaining her real estate business.
As a second generation REALTOR®, Rachel has seen every aspect of the real estate world since age 14; from client connection to meticulous paperwork. She has worked with buyers and sellers from all walks of life and looks forward to working with all new clients. Rachel’s contacts and lifelong area residency leverage her energy and enthusiasm, enhancing her client dedication and insuring satisfied repeat clients and referrals.
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ABOUTKYLE NIEMANN
I grew up on an acreage here in South Dakota. I was working on my grandparent’s farm at a young age and then for my dad’s construction company. I’ve always been a hard worker with an entrepreneurial drive and wanting to achieve more. I graduated from USD with a finance degree and have worked in banking, a planning district and as a financial consultant for a large nonprofit. I’ve gained valuable skills and knowledge every step of the way.
I’ve been involved in several real estate transactions and know how important each one is. Through those experiences, I realized what makes a great realtor. I will make sure you feel comfortable with every decision you make along the way. I will always be in my client’s corner while working with you to find the home of your dreams or sell the home that holds your greatest memories.
In my free time, I enjoy camping with my family, golfing, hunting and the outdoors. I look forward to using the knowledge I’ve acquired to help you in your next real estate transaction!
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ABOUTJANET BORCHARD
Prior to entering real estate, I enjoyed a 26-year accounting career with the State of South Dakota and took a leap of faith in becoming a Realtor. I always enjoy helping friends and family search for their dream homes and love touring open houses and model homes in whatever city I travel to. I understand what it is like to stand in your shoes as I have relocated several times and have built my own house. I know how important it is to have someone in your corner. As a former accountant, one of my guiding principles is “Trust but Verify” meaning that I am organized and used to paying attention to details so nothing falls through the cracks. My personal motto is “Whether you think you can or you can’t, you’re right.” I believe that every person can achieve their dreams with the right attitude and have fun doing it. The daredevil in me enjoys cross-country motorcycle trips, snowboarding in the Black Hills and wakeboarding on the Missouri River but my softer side craves spending time with my children and grandchildren, scrapbooking quilting and quiet time at home. Let me put all of my life experience, perspective, and passion to work for you in buying and selling your next home.
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MILLIONS IN SALESWE’VE FIGURED IT OUT
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A TRACK RECORD YOU CAN SEESERVICE YOU CAN TRUST
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INTELLIGENT PRICING AND TIMING
15%10%
5%
-5%-10%-15%
10%20%30%60%70%80%90%
% Of BuyerRange Price
Asking Price
Fair Market value
Research conducted by the National Association of REALTORS shows that more buyers purchase their properties at fair market value- not above it. The percentage of buyers increases even more when
the price drops below fair market value.
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OUR TEAMMAKES YOUR HOME STAND OUT!
SEE FOR YOURSELF…01 09
03 11
05 13
07 15
02 10
04 12
06 14
08 16
STRATEGIC HOME PRICE
STAGING FOR TOP DOLLAR
FOR SALE SIGN
PROFESSIONAL PHOTOGRAPHY
JUST LISTED MAILING
SOCIAL MEDIA
CREATE FLYERS
TARGET TO AGENTS
MLS TOUR
PRINT ADVERTISING
OPEN HOUSE
TARGET DATABASE
WEEKLY UPDATES
PRESCREENING BUYERS
WEBSITE LISTINGS
GPS APP
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STRATEGIC HOME PRICE / 01
JUST LISTED MAILING/ 05
STAGING FOR TOP DOLLAR/ 02
SOCIAL MEDIA/ 06
FOR SALE SIGN/ 03
CREATE FLYERS/ 07
PROFESSIONAL PHOTOGRAPHY / 04
TARGET TO AGENTS / 08
Price your home strategically to be competitive with the current market and current price trends.
Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive up appeal.
Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.
Photos that will make your home look bright and will attract buyers to come see it themselves.
Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.
Advertise your home on social media outlets including Facebook and Instagram.
Create flyers showcasing additional information about your home and neighborhood to create extra attention.
Target marketing to active real estate agents that specialize in selling homes in your neighborhood.
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MLS TOUR / 09
WEEKLY UPDATES/ 13
PRINT ADVERTISING/ 10
PRE-SCREENING BUYERS / 14
OPEN HOUSE / 11
WEBSITE LISTINGS / 15
TARGET DATABASE/ 12
GPS APP/ 16
Include your home in our company/MLS tour to allow other agents to see your home first hand.
Advertise your home in my real estate magazine, neighborhood newsletter, and direct mail campaigns.
Create an Open House schedule to promote your home to prospective buyers.
Targeting marketing to active buyers and investors in my database that are looking for homes in your price range and area.
Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have vistited your home.
Pre-screening only qualified buyers in your home.
KWLS lists your home for sale on 115,000 websites.
GPS mobile app allows people to access information on your home when they are in the area.
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NIELSEN CARES CLOSINGS & CLIENTS
CLOSINGS: With each closing, we purchase three Comfy Cozies to donate to someone going through chemotherapy in honor of our brother, son, and loved one Tyler Nielsen who passed away last year after a battle with colon cancer. These sweatshirts allow easy access to ports, while still keeping the patient warm
and comfortable.
CLIENT APPRECIATION: We host parties to honor all of the clients who have purchased or sold a home with us. Our clients
feel like family & friends, so it is a great time with great food and drinks!
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BUYERS AND SELLERSLAST YEAR
Carissa TrygstadJarrod KoernerTom & Kathy WilliamsGene SchmidtJaqueline JonesRyan Johnson & Brittany TulgrenBlair HodgesJohn & Ashley KellyLarry & Jeanne BehrendsElise JahrRichard KellyBrittney HendryKristina HinrichsJohn & Danielle HaenselCody & Heather SwensonDaniel & Olivia MeyerKyle & Kim NiemannTerra & Austin ZahnTyler & Colette DavisTyler KappenmanRandy & Stacy DysonCody HodkinsonJohn & Katherine LauerEvan SchnaidtMarc & Berdene WhipkeySheri & Tom BorchardTrent & Bethany HeplerShelby Nielsen
Tyler & Chelsea CoverdaleCorey Morrison
Rory & Kelly WhittKeith & Barbara Luschen
Irene ZinnielChase & Ashley Walder
Eric JohannesenJessy Gosmire
Andrew George & Julia KanuchScott & Melissa Teigen
Raymond & Sue EdelmanJared & Lezlie Vilhauer
Robert & Ramona JensenChelsey Bleeker
Richard & Linda LindnerSarah Bonnstetter
Todd & Teresa NelsonJordan Stamp
Kip & Rochelle SchmidtEric & April Mebius
Tracy Sherrill & Debra AdamsMicheal & Paige ErnsterDerek & Emily Robinson
Anna & Matt MeyerMike & Stacy Dill
Doug & Stephanie HenryStacy & Dan BrooksChristopher Biever
Don & Kathy OlsonRobin & Becky Bleeker
Judith RadermacherKyle & Carol Swenson
Joseph SchiefferJessa Lynn Bannister & Zach Runge
Jacob & Lacey SeversonBryan and Arana Peters
Rob & Shelly BuxtonRobben Sietsema & Andrew Fick
Krystle DragtJodi Lindstrom
Doug & Ellen HebertJordan Bauer
Ryan & Emily NelsonFrank McCawley
Dwight RobarSalah Shoageb
Thomas RothmeierPat Babb
Micheal & Talena HeikesNicholas Hausman & Retta Draper
Randall & Lynn HastingsMike & Debbie Dunkle
Ryan WanderseeLinus & Maxine Wandler
Laura & Matt MillerBriana Roegiers
Pre-Marketing
Professional photos & virtual tour
Coming Soon campaign (Create a Buzz)
Preparation of print materials
Schedule Broker Preview
Neighbors preview & Mega Open House
marketing
Manage staging, repairs and/or clean up
Sign installed
Order inspections, if applicable
Prepare narrative property description
Create property brochure
Listed / Active
Submit listing to MLS
Just Listed mailer delivered
E-flyer agent marketing campaign launched
Open House
Listing syndicated to all buyer sites
Property website launched
Schedule showings ongoing
Field dozens of calls from agents and buyers
Follow up on showings for feedback and
offers
Offer(s) received
Offers(s) negotiated
ADDRESS:5915 S. Remington PlaceSioux Falls, SD 57108
www.facebook.com/nielsenrealtygroupwww.nielsensold.com