Amsterdam, November 2009

Homeless People: An Ignored Asset?

An Interesting Statistic

$40,000 for a person to be homeless in New York!

An Interesting Statistic

Move 1000 Homeless People

Save

$40,000,000

We are on a long-term journey to build a global sustainable organisation driving sport for social change

A global leader in sport for social change with a track record and

reputation for delivering exceptional social impact

2008-2011 Invest & build sustainable

scale

2012Deepen and

firmly establishglobal position

2003-2007Strong momentum

and growth

Point of Arrival

Our mission

• The Homeless World Cup‘s goal is to use football as a trigger to inspire and empower homeless people to change their own lives. By this approach the Homeless World Cup will create better opportunities for people who are currently homeless and excluded and reduce homelessness on a global level.

• We will realise this mission using a combination of a global football tournament and local football initiatives. The first, organised as a world-class event, will gain impact, reputation and media interest, which will encourage funding and promotion of innovative grass-root concepts on a local level.

Homeless World Cup Graz 2003

Homeless World Cup Gothenburg 2004

Homeless World Cup Edinburgh 2005

Homeless World Cup Capetown 2006

Homeless World Cup Copenhagen 2007

Homeless World Cup Melbourne 2008

Homeless World Cup Milan 2009

What does it take?

We want to be the most reputable organisation to use sports as a means for social change, for social inclusion.

What does it take:

• Responsiveness and commitment to social impact

• Accountability by measuring our social impact

• Focus on core competencies and partnering with the best organizations in specific areas as a key driving force

• Enabling grass root programs to deliver, reach their full potential and be inspired and able to grow

Organisation hybrid structure

Pro Poor Sports Ltd

Social enterprise

Homeless World Cup Foundation

Registered Charity

World class tournaments Grass roots development

Profit

Team & player involvement has been growing strongly since the beginning

0

10

20

30

40

50

60

2003 2004 2005 2006 2007 20080

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

2003 2004 2005 2006 2007 2008

0

10

20

30

40

50

60

2003 2005 2007

NationalQualifiers

0

5

10

15

20

25

30

35

40

2003 2005 2007

Street Leagues

Impressive, consistent social impact over the last 6 years

After the Cape Town 2006 Homeless World Cup the impact on players remained at the consistent, significant levels achieved with previous 3 tournaments:

• 92% players have a new motivation for life

• 73% have changed their lives for the better

• 93 players successfully addressed a drug or alcohol dependency

• 35% have secured regular employment

• 44% have improved their housing situation

• 39% chose to pursue education

• 72% continue to play football

Extraordinary costs with a simple solution

Extraordinary costs to society

500 players x $40,000 = $20M

25,000 players x $40,000 = $1,600M

100,000 players x $40,000 = $4,000M

Homeless World Cup total annual costs = $5M

500 players = $10,000 per player

25,000 players = $125 per player

Aspiration 2012 at a glance

• 2 co-founders part time • Explosive event exceeding all

expectations• 18 nations• Worldwide media attention• Social impact drastically

exceeded results of other social inclusion projects

• 77% of players change• UEFA award for sport for

social change

• 5 staff + Local Organising Committee

• Tournament recognised on global sporting calendar for changing lives

• Over subscribed: places for 48 nations only

• 48 national trials, 31 leagues• 25,000 players involved/yr • 77% of players change• Government, City, UEFA, Nike• £ 1M annual revenue• Foundation set up &

£ 200,000 invested in grass root

30 July 2012

• 20 staff at established HQ• Strong central board• 6 regional centers • 1 global, 6 regional events• 85 nations• 85 national trials, 60 leagues• 100,000 - one million players• Government, city, corporates • Significant other funding • £ 30M annual revenue• Foundation investing £ 15M

in grass roots• Full external research• 85% of players change• 3 international ambassadors• Organised volunteer force• 100,000 fans online

30 July 200730 July 2003

"NIRVANA" "BLOOD, SWEAT & TEARS" "IMPACT, VISION & FUN"

This aspiration is built with key pillars

Top-ClassTournament(global and regional)

Effective & widespread grassroot

Development

Profound and well-respected Research

Efficient and recognised Headquarters

Aspiration 2012Homeless World Cup

“Impact, Vision & Fun“

Scale Up Business

£2m - £5m

Capture Potential of Specialist Event Business

Scale Up Business

Improve Quality of Grassroot Partners

A long journey with plenty of room to grow

One billion people are homeless in our world today

One million players involved by 2012

A catalyst to involve people who are currently homeless in changing their own lives

A paradigm shift in the way the world approaches solutions to homelessness

Sport changes lives

www.homelessworldcup.org