HomeRF Pavilion atLayout plan using Proxim’s “House” & rented demo pods

Theater Area

COMDEX 2000 HomeRF booth -- 20’x20’This front view shows a Welcome Center “foyer” that was used to greet people and introduce them to HomeRF and the various demos inside.

COMDEX 2000 HomeRF booth -- 20’x20’The HomeRF “house” got much more attention than turn-key booths and was promoted in the Show Daily as a “must see.” At one point we had three film crews tripping over themselves to cover HomeRF. We need at least that level of buzz this year.

COMDEX 2000This rear view shows the kitchen (orange), living room (blue) and boy’s bedroom (green). The 2001 booth will add a den, driveway, and patio with tables and gazebo.

COMDEX 2000Being in the Home Network Hot Spot got us attention and made us easy to find. Notice the blue ceiling sign.

Boys RoomSimpleFi on Dresser

Boys RoomSimpleClock onNight Stand

Living RoomuniView VoD STB

KitchenGateways, Tablets,Notebooks, Desktop

• Largest Technology Show in North America– Over 200,000 attendees, although growth is starting to slow

– Over 10,000 service providers attended last yearThese RBOCs, MSOs, ISPs and ASPs are an important HomeRF audience.

• Good show for press & analyst relations. – We did in-booth interviews with reporters, an hour-long Internet Radio

interview, and at one point even had three different TV film crews in the booth doing interviews. We also participated in evening press events.

• Good show for speakers.– Conference sessions can easily have standing room only with 200-300

attendees with enough interest in the specific topic to miss out on "exhibits time." The HomeRF WG has already nominated several topics for the eMobility conference, but you are welcome to nominate your own.

BACKGROUND