homeshop18 samsung galaxy siii case study
DESCRIPTION
Homeshop18.com & Samsung Galaxy SIII, in partnership, ran a contest on Facebook with an objective towards increasing website clicks and engaging users. Read on more how MindShift Interactive achieved the brands objectives.TRANSCRIPT
![Page 1: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/1.jpg)
Samsung Galaxy SIII
Contest
![Page 2: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/2.jpg)
Campaign Objective
• Leverage HomeShop18.com and Samsung Mobiles’ association via
Social Media
• Increase traction on Homeshop18.com
![Page 3: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/3.jpg)
What we did?
• Asked users 5 questions, about SIII & Homeshop18
• Asked users to state why they deserved to win the Samsung Galaxy
SIII
• Gave users 5 clues which lead to the Facebook Timeline or onto
the website
• The fastest to answer with a combination of the wittiest answer
was our Winner!
![Page 4: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/4.jpg)
7899
Entries
66422
Shares
15602
Impressions
11994
Fans Increase
1
Winner
The Results
![Page 5: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/5.jpg)
How we promoted the SIII on Facebook
Average interactions on each Samsung Galaxy SIII Post - 1500
![Page 6: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/6.jpg)
Followers were excited & retwteed about the SIII giveaway.
Cross Promotion for optimized Digital
Outreach
![Page 7: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/7.jpg)
Interactions
![Page 8: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/8.jpg)
Winner’s Entry
Winner’s Name – Bhavyash Ag
Time – 40 seconds
Winner’s Entry –
“My pet's name is SAM. A very grumpy uncle bought
one off the store... need to show him that e-
shopping is cool too ;) This would be my eighth
product off HomeShop18... Only this ones going to
be FREE!!! :D”
![Page 9: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/9.jpg)
Insights
Monthly
Active
Users -
7060
![Page 10: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/10.jpg)
Insights
3000+ Clicks from Website to Application
![Page 11: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/11.jpg)
What we achieved?
• Excitement amongst Fans, Followers & Audiences across digital
• 7,899 Entries with 66000+ viral Shares
• Addition of 10000+ fans on Facebook (Organic)
• 3000+ clicks on HomeShop18’s website via the Samsung Application
• Brands working together on social media is the new wave. #MindShift
• 2,00,000+ outreach on Facebook via Posts
• About 9,00,000+ viral outreach via the application
![Page 12: HomeShop18 Samsung Galaxy SIII Case Study](https://reader034.vdocument.in/reader034/viewer/2022051412/54c6c0a14a7959f7018b4592/html5/thumbnails/12.jpg)