homestyle foods campaign

8/12/2019 Homestyle Foods Campaign

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Agenda

Background

Opportunities and Problems

Homestyles Position

Objectives

Key Publics & Messages

Problem-solving Approach

Comparison of Costs

Summary


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HomestyleFoods

A look into ourcompany.


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HomestylesPosition

Ride it out since the company cannot control the econ Reach out to furloughed employees and bring them ba

Maintain current experienced workforce.

Help the community understand the issues and realiti

Increase product promotion and pep up sales.

Avoid jeopardizing union relationships.

Neutralize rumors.


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Our Goal Strengthen relationships with opinion leaders, current

furloughed employees and the community to maintaireputation, dispel rumors and strengthen community with Homestyle Foods.


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Objectives

1. Increase the percentage of those who know and supfacts about the furloughs.

2. Increase the number of people who view Homestylepositively.

3. Maintain our current experienced workforce.

4. Build and maintain positive community relationship

5. Raise awareness of Homestyle Foods community in


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Opportunities

Industry is growing.

Taiwan plant will make us more competitive and allowexpand in the future.

Stop rumors and spread the truth.

Build better relationships with current and furloughed

Help community understand realities of the current ecsituation.

Increase hiring long-term possibilities within the comm

Build strong relationships with union leaders.


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Rumors

Relationships

Reputation

Revenue

Our public relations team has identified thefour Rs in order to avoid potential damagesand accomplish objectives.


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Key Publics & Messages


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CurrentEmployees


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Managers


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Union Leaders


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NPO & MinorityLeaders


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Stockholders


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FurloughedEmployees


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Our Approach


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Rumors

Be honest about the realities of thesituation.

Equip managers with theinformation they need to lead.

Reach out to furloughed employeesand let them know they have notbeen forgotten .

Provide union representatives withaccurate information to curbrumors.


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Relationships

Reinforce company commitments to nonprofitand minority organizations.

Emphasize the value of current employees.

Reassure furloughed employees.

Address stockholder concerns.

Rebuild trust with union leaders.


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Reputation

HomestylesHelping Hands corporatesocial responsibility day.

Invite local nonprofit groups to theevent.

Impact the community throughvolunteer efforts from Homestyle

employees. Impact the community through media

exposure.


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Revenue

Increase revenues to bring backfurloughed employees.

Taiwan plant is currently aiding usin our revenue goal.

Maintain number of stockholders.


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Budget


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Comparison ofCosts

Using Our Approach

Will cost: $81,741.00/$100,000

Happy financial investors

Maintain valued employees

Positive reputation built

Positive relationships withlocal organizations

Maintain union support

Not Using Our Ap

Will cost: huge finimplications

Lose financial in

Lose valued em

Long-term dam

reputation Loss of relations

local organizatio

Loss of union su


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Summary


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Conclusion

Implementing our plan will: Maintain and strengthen strong, lasting relationships w

leaders.

Dispel rumors.

Allow employees to understand their importance to co

Strengthen community relations with Homestyle Food

homestyle foods campaign

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