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Homework for Persuasive Unit so far 4/24 Read Chapter 16 Complete Review Questions Complete Critical Thinking Exercise Due April 24 Review this power point and motivational appeals Turn in note taking for daisy ad Persuasive topic approved begin research process you will need three cites from three sources!

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Hope What is power of hope?

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Persuasion What persuades people to change? To take action?

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PERSUASIVE APPEALS Define, Recognize, Analyze and Evaluate the 3 types of Appeals: Logos, Pathos, Ethos

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Daisy Ad http://www.youtube.com/watch?v=63h_v6uf0Ao&n oredirect=1 http://www.youtube.com/watch?v=63h_v6uf0Ao&n oredirect=1

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Write response to the following ad: Who is the target audience? What feeling/emotions does this ad evoke for the audience? Does the evoking of this emotion help the sender of this message accomplish? Identify goad. What is the logic behind this ad? Are there any flaws in the underlying logic? Is the ad ethical? Why or Why not/

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Read the article Happy 50 th birthday to Daisy According the article was the Daisy Ad effective? What evidence does the author offer? What is the lesson the author wishes to impart? What can you infer regarding how the Daisy Ad has changed political advertising?

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Understanding Concepts With a partner: Design a flyer that will communicate the concept (in relationship to persuasive speaking). Please a combination of words and images! Send your completed flyer via paper cut to the Media Center and Ms. Scharre will print your flyer!

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Concepts Persuasion Rhetoric Ethos Pathos Motivational Appeal Bathos Attribution Logos

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Persuasion uses three kinds of appeals Logos Logical Appeal Reasoning and evidence used to develop a persuasive message Pathos Emotional Appeal Appeal to the emotions of the audience through the use of language Ethos- Ethical appeal Perceived credibility and honesty of the speaker and the message

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Why Bathos? It is not a persuasive appeal (especially in a work of literature) an effect of anticlimax created by an unintentional lapse in mood from the sublime to the trivial or ridiculous If bathos is overt, it may be described as Burlesque or mock-heroic. Burlesquemock-heroic What if it is not overt or intended? insincere pathos; sentimentality; mawkishness.

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You be the judge Is it an excellent use of pathos or is it too much and becomes mawkish? i.e., sentimental, oversentimental, maudlin, cloying, sickly, sac charine,sugary, oversweet, syrupy, nauseating; sentimentaloversentimentalmaudlinsicklysac charinesugarysyrupynauseating Maudlin - effusively or insincerely emotional; "a bathetic novel"; "maudlin expressions of sympathy"; "mushy effusiveness"; "a schmaltzy song"; "sentimental soap operas"; "slushy poetry" Sara Mclaughlin SPCA Sara Mclaughlin SPCA

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Logical Appeal common fallacies Provide a clear and logical organizational structure to your message Build your arguments and claims based on credible evidence Avoid fallacies of reasoning Hasty generalizations All blondes are dumb. All old people had to walk uphill in the snow. Everyone who lives in Louisville is a Louisville fan. Circular reasoning: Everyone that succeeds went to an expensive high school, because everyone that goes to an expensive high school succeeds. Drinking causes suicide, suicide causes drinking. -Faulty causal reasoning: More murders occurs in large cities because large cities have big buildings. More ice cream is sold in the summer. The number of rapes rises in the summer; Eating ice cream causes rapes. False dichotomy: I If you dont eat fruits and vegetables you will die.

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Use emotional appeals to your advantage Use language choices that build common ground and good will Touch the hearts of your listeners (Careful you need the right balance) Choose words that can motivate your audience Use stories, comparisons, and testimony that the audience can relate to. Connect to the audiences experiences

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Ethical appeals Cite your sources Let your record of honesty reinforce your message Build goodwill and common ground Dont incite hate towards other people or cultures Attack the idea not the person!

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Identifying Appeals in ads Target Audience Goal Identify appeals used: Pathos Attribution Bathos Logos Ethos Effective?

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How does this ad appeal to its audience? What logical and ethical appeals? What emotional connections do they use want to evoke for the viewer?

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Pathos, Logos, and ethos? What at work to persuade?

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Listen,Take notes, Compare, Evaluate the use of Pathos, Ethos and Kennedy and Nixon Debate on Domestic Policy

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MAKE A LIST OF WHAT PEOPLE NEED TO SURVIVE AND THRIVE

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WHAT MOTIVATES YOU TO TAKE ACTION? Maslow Hierarchy of Needs A classification of fundamental human needs often cited to explain human motivations was developed by Abraham Maslow, psychologist, in 1943.

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Abraham Maslow Developed his theory in 1943 He is American. His theory is criticized for focusing on the individual.

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Maslows Hierarchy of Human Needs

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The following categories represent the needs and wants that impel human beings to think, act and respond as they do. Hierarchy of Motive Needs Physiological Needs food, drink, air, sleep Safety Needs, Security, stability, protection from harm or injury Belongingness and Love warm affection, social groups, acceptance and approval

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Motive Needs cont Esteem Needs self esteem based on achievement, mastery, competence, confidence, freedom, independence, desire for esteem (reputation, prestige, recognition, status) Self actualization for self-fulfillment, actually to become what you potentially can be, desire to actualize your capabilities,

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The needs function as hierachy Lower level needs must be largely fulfilled before higher-level needs operate. Once lower level needs are fulfilled higher level drives take over. However, needs do not always automatically produce certain courses of action. Higher level needs may control how we deal with lower level needs

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Motivational Appeals Speakers can use motivational appeals to arouse in their listeners a particular feeling, emotion, or desire in an attempt to stimulate one or more of the primary motive needs. Use motivational appeals to effectively motivate listeners toward a given belief or action.

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What is the appeal? Who is the target audience? What kind of person is depicted in the ad?

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Motivational Appeals Motivational appeals are either: 1) a visualization of a desire and method for satisfying it. 2)An assertion that an entity, idea, or course of action holds the key to fulfilling a particular motive need. Example: You want your parents to pay for a trip of Europe over the summer. How would you prepare them?

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You would appeal to their needs You would create visualizations to appeal to your parents needs. Appeal to their sense of love and respect. Companionship and belongingness Educational value self actualization You would organize the appeals into visualization through language choices and stories

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Attribution Attaching a motivational concept directly to another concept. You attribute certain concepts to the concept you are wanting the audience to accept Example: BE ALL THAT YOU CAN BE Join the ARMY Bravery, adventure, mastery, patriotism self actualization

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How is Attribution used in this ad?

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Common Motivational Appeals AchievementPride Adventure and CourageReverance Companionship and affiliationRevulsion CreativitySympathy CuriosityEmpathy DeferenceGenerosity Feareffiency Independence Enjoyment Power

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Summary: Motivational Appeals Motivational appeals are used to arouse in their listeners a particular feeling, emotion, or desire in an attempt to stimulate one or more of the primary motive needs.

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How can you use motivational appeals to persuade an audience? Motivational appeals are: 1) a visualization of a desire or need and a method for satisfying it; 2) an assertion that an entity, idea or course of action holds the key to fulfilling a particular motive need. (Through visualizing you assemble a group of motivational appeals, and organize them into stories that you can tell.)