honda family 4wd marketing strategies
DESCRIPTION
Marketing Plan for Honda's yet to be introduced Family 4WD, Includes comprehensive analysis, and unique recommendations like dream marketing and challenge strategy. Contact me for more information.TRANSCRIPT
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A MARKETING PLAN BY
THE USUAL PROSPECTS
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SITUATIONAL AND COMPETITOR ANALYSIS
DEMANDING CUSTOMERS COST SENSITIVE, YET TECH SAVVY AND ENVIRONMENT CONSCIOUS
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EXPLOITING THE OPPORTUNITIES
STRENGTHS• GREENEST AUTOMAKER OF
2004, 2007
• AWARD FOR EXCELLENCE IN RESPONSIBLE ENGINEERING
• ACCORD HYBRID WINS BEST FUEL ECONOMY IN 2006 IN $30,000 TO $45,000 CATEGORY
• INSIGHT EARNS HIGHEST FUEL ECONOMY RATING IN 2005
• TECHNOLOGY OF THE YEAR IN 2002
OPPORTUNITIES
• GROWING ENVIRONMENTAL AWARENESS
• LEAST FAULTY VEHICLE
• TECHNOVATION
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MARKETING OBJECTIVES
• 15% OF FAMILY SUV MARKET BY 2010• IMAGE MAKEOVER
FROM TO
• SUPPORT
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MARKETING STRATEGIES
• PRICE STRATEGY
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• PROMOTION STRATEGY • CHALLENGE STRATEGY
‘MEMORIES OF TOMORROW’
• DREAM MARKETING STRATEGY
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• PRODUCT STRATEGY COUNTER “STEREOTRAPPING” FOCUS ON PERFORMANCE ATTITUDE FUNCTIONALITY
• PLACE STRATEGY DISTRIBUTION STRATEGIES
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BUDGET
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SCHEDULE
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DRIVEN ON ALL FOURS
POWERED BY DREAMS