hong kong horse racing scene as-well ... · racing destination for hong kong and international...
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South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
Launched in February 2017, HK Racing is a new horse racing platform providing coverage, insights and metrics on the Hong Kong horse racing scene as-well-as key international race meets.
www.scmp.com/hkracing
South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
In early 2017, SCMP launched a brand new racing destination for Hong Kong and International racing enthusiasts alike.
HK Racing is the number one independent source for all the latest news and views that impact the Hong Kong racing industry with ‘expert analysis’ and ‘timely independent coverage’ of Hong Kong racing.
Introducing HK Racing:
• Expert analysis & racing news
• The latest direct from the track
• Distributed & Accessible across platforms
Overview
South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
Arming race goers and enthusiasts with everything they need to understand the Hong Kong race scene with News & Opinion, Race Cards, the latest odds, tips & previews, historical results and statistical analysis.
Key Content
South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
Accessible & Distributed
Newsletters
Desktop
Native App
Mobile Web
Accelerated Mobile
Alerts
Social Media
Comprehensive accessibility regardless of platform preference:
South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
HK Racing provides users with historical statistics on Jockeys, Trainers and Horses
in addition to aggregated Race Card statistics, Trackwork, Reports, the latest
odds, Tipster previews and best bets and a whole lot more.
Statistical Info & Analysis
South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
Editorial team
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South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
Since replacing the old racing channel under SCMP.com in February 2017, HK Racing has witnessed a dramatic traffic increase; PVs up by almost 600%.
Traffic
RacingPage
Views
↑
LaunchFeb 23,
2017
*January 2017 versus March 2017
South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile
Traffic
↑ ↑185%Avg Session DurationUp from 3m 11s to 5m 55s
259%Page Views per UserUp from 2.58 to 6.69
*January 2017 versus March 2017
Metrics have increased across the board with Users and Page Views per User more than doubling whilst Average Session Duration increased by over 2 mins.
↑ 230%Unique UsersPer month increase