# Hookedfest

Hooked Festival brings together digital product people

who deeply care about including design throughout the

entire development cycle

Cas LemmensProduct Designer - Spotify

artserves the few

scienceserves the many

product designinsight & intuition

data driven | AB testing | research | inspired by nature | content first | lagom

Products need to grow

Mattias SkarinLean Coach - Crisp

The person passionate about the idea

takes it all the way to a happy client

concept owner | no handovers

Organise the frame for the projectwith all stakeholders

copywriter | account handler | client | creation | developer | designer | studio | editor

Tim Van LierProduct Owner - VRT

Get the end-user involved

concepts | surveys

Thomas JoosManaging Partner - Little Miss Robot

Make the right product happen fast

product design sprints

strategyelevator pitch

make and launchevaluate

Make the right product happen fast

with the product design toolkit

researchvisiongoals

user understandingneeds & wants

profiling

systemswhat can you do?how does it work?

styleguidebranding

moodboards

Peter ElstProduct Technology Manager - Google

Obstacles for creative innovation at scale

team dynamics | problem fatigue | personal empowerment | time management | infrastructure

Jeremiah GardnerThe Lean Brand - Author

Great brand developmentis about value development

aware → intrigued → trust → convinced → hopeful → satisfied → passionate (growth engine)

Reading material

leanbrandbook.com

Antony & Jerome Ribot

Founders - Ribot

5 biasses to help you build better products

Products of caring companies are seen as superiorWe're more influenced by options that are put into a relatively-large group

Thinking about the past makes us want to pay more nowWords that are easier to say are more trustworthy and valuable

We copy others’ choices when we can't make informed decisions

http://coglode.com

Daniël SytsmaCreative Director - Kraftwerk

make it humanmake it a storymake it count

#FirstConcert | Philips brush challenge | RipCurl's surfer watch

Couldn't attend all session, but i'm sure they were great as well.

Big up to Daredevils for hosting the event.

see younext year!

Grow by James Keuning

Light Bulb by Chad Remsing

Stakeholders by Anbileru Adaleru

User by Yair Cohen

Fast by Irene Hoffman

Tools by Stefano Vetere

Hurdle by Desbenoit

Graph by Ivan Colic

Hand by Till Teenck

Man by Lisa Staudinger

The Noun Project