hootsuite by brittany wilson
DESCRIPTION
Social Media Platform HootSuiteTRANSCRIPT
BRITTANY WILSON
HootSuite
Overview
DescriptionDate Launched & Total Registered UsersKey ImpactsKey Performance IndicatorsTips for Personal UseBusinesses Using the PlatformAdvertising OpportunitiesCautions for Business and Personal Use
Description of HootSuite
“ HootSuite is the leading social media dashboard to manage and measure your social networks.”
Users can: Manage several social profiles all in one place Schedule messages and tweets Send out bulk messages Use analytics to measure traffic on social media profiles Track brand mentions Uses Ow.ly to shorten links to 140 characters Build HootSuite teams Use mobile app
Bitly is the biggest competitor
(www.hootsuite.com)
Social Network Management
HootSuite Page
Date Launched and Total Registered Users
Launched November 28, 2008 by Invoke Media and Ryan
HolmesTotal Registered Users
Over 4 Million Users as of August 2012
(www.hootsuite.com)
Key Impacts
HootSuite impacts: How many and how often people see a brand The success of a business from social media standpoint Building and engaging with customers What content get used again by using the analytics reports
Key Performance Indicators
• Facebook Insights
• Google Analytics
KPI’s continued…
• Twitter Profile Stats
• Ow.ly Click Stats
KPI’s continued…
• Google+ Pages Analytics
• Organization Analytics
KPI’s continued…
Analytics Report
Tips for Personal Use
Use the Free Package Use HootSuite to keep you personal and professional profiles
managed Use as a personal branding tool Take advantage of the free mobile app
Businesses Using HootSuite
Example-McDonald’s used HootSuite during the London 2012 Games. They used HootSuite to deal with time zones. All of their Facebook and Twitter needs were done using HootSuite.
Advertising Opportunities
Schedule marketing campaigns using bulk messaging
Having scheduled post everyday will help get brand awareness
Opportunity to keep your fans aware of what is going on in your company Advertise on all social media networks quickly and
organized using HootSuite!
Cautions
Business Use May lose connection/relationship with followers Cannot control what people say about your brand
Personal Use Nothing can really be deleted once it is on the web
Sources Used
http://blog.hootsuite.com/mcdonalds-social-management/ http://techcrunch.com/2012/09/06/hootsuite-ceo-were-buying
-seesmic-for-the-customer-base-not-the-tech/
http://hootsuite.com/ http://books.google.com/books?id=iHDuxEeklk0C&pg=PA21
3&lpg=PA213&dq=hootsuite&source=bl&ots=Vb9dk5BJHf&sig=VqHDsjzcV5KDnWNDAXr7ITC1ha4&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFgQ6AEwBg#v=onepage&q=hootsuite&f=false ….pg. 213 by Brett Petersel & Esther Schindler
http://books.google.com/books?id=5-4yUlrX2wcC&pg=PA253&lpg=PA253&dq=hootsuite&source=bl&ots=mme6XFsMwZ&sig=K3Gyt0-QwdlBNxvRQHUOLO8hElc&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CEUQ6AEwAw#v=onepage&q=hootsuite&f=false …pg. 253 and 263 by Phyllis Khare
http://books.google.com/books?id=Ill8Shnx3TUC&pg=PT152&lpg=PT152&dq=hootsuite&source=bl&ots=rBt3-NYKOE&sig=2n2S-UB8JRDPnkyLiHFAs5xipZk&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFEQ6AEwBQ#v=onepage&q=hootsuite&f=false …pg. 283 by Erik Deckers and Kyle Lacy
Sources Used Continued…
https://hootsuite.com/features/social-networks
https://hootsuite.com/features/custom-analytics
https://hootsuite.com/features/teamshttps://hootsuite.com/features/message-mana
gementhttps://hootsuite.com/features/mobile-appshttp://signup.hootsuite.com/plans/http://hootsuite.com/companyhttp://hootsuite.com/leadership
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Custom Analytics Report Pictures http://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticshttp://hootsuite.com/features/custom-analyticsMore HootSuite Pictureshttp://signup.hootsuite.com/plans/http://hootsuite.com/dashboard#/tabs?id=153069
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Extra PowerPoint Pictures http://www.google.com/imgres?um=1&hl=e
n&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&biw=1680&bih=926&tbm=isch&tbnid=DvXv5GnS0lZblM:&imgrefurl=http://www.famousbloggers.net/hootsuite-free-pro.html&docid=7ftsPzdqLl2Z8M&imgurl=http://www.famousbloggers.net/wp-content/uploads/2010/11/hootsuite_teams-agencies-consultants.jpg&w=601&h=301&ei=8-hYUNWoFIXv0gGOsIHoBQ&zoom=1&iact=rc&dur=241&sig=104915695799658784733&page=2&tbnh=85&tbnw=169&start=43&ndsp=46&ved=1t:429,r:25,s:43,i:294&tx=91&ty=45
https://hootsuite.com/features/custom-analytics
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