hootsuite: complete social media management platform
TRANSCRIPT
![Page 1: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/1.jpg)
Social Media Management Made Easy
Introducing Hootsuite
NOVEMBER 2015
![Page 2: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/2.jpg)
2Confidential & ProprietaryConfidential & Proprietary
The craziness of Social Media in 1 minute
187million Likes in
347,000Tweets posted
on Twitter
4320 min of
Video uploaded
in You Tube
3472 Check-ins in Foursquare
120New members
in LinkedIn
![Page 3: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/3.jpg)
3Confidential & ProprietaryConfidential & Proprietary
Social Media Velocity
![Page 4: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/4.jpg)
4Confidential & ProprietaryConfidential & Proprietary
Business on Social Media
look at Social Media while making a
purchase
46%Top brands use
Twitter for customer engagement
87%B2B users acquired customers through
61%Marketers believe
social media marketing benefits
their business
97%
![Page 5: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/5.jpg)
5Confidential & ProprietaryConfidential & Proprietary
3 concrete examples of Social Media Success
More money spent on e-Bay by online community users
54%Social Media leads
convert to sales opportunities for
Genius.con
24%Reduction in call
center activity for Lenovo as
consumers go to website for answer
20%
![Page 6: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/6.jpg)
6Confidential & ProprietaryConfidential & Proprietary
But there are challenges on the way…
Strategy
ROI
Security
Data
Education
Alignment of social media strategies throughout different departments within the company
Maintaining the security of social media accounts
Taking social data and turning it into actionable data
Assessing the effectiveness of social media activities
Educating employees on how to use social media
![Page 7: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/7.jpg)
7Confidential & ProprietaryConfidential & Proprietary
AND AN EASY SOLUTION TO OVERCOME THOSE CHALLENGES…
![Page 8: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/8.jpg)
8Confidential & ProprietaryConfidential & Proprietary
![Page 9: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/9.jpg)
9Confidential & ProprietaryConfidential & Proprietary
What Is Hootsuite?
» A social media management dashboard for brand management
» Supports social network integrations for Twitter, LinkedIn, Google+, Foursquare, WordPress.
» Additionally, 105 apps such as YouTube, Tumblr, Blogger, Scoop, StumbleUpon, Yammer etc
» 10 million active users
![Page 10: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/10.jpg)
10Confidential & ProprietaryConfidential & Proprietary
HootSuite is beingused across the
social enterprise, driving engagement
in all facets oforganizations
Customer
Support
Sale
s
Marketing
Development
Man
agem
entHuman
Resources Finance &Accounting
Hootsuite Users
![Page 11: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/11.jpg)
11Confidential & ProprietaryConfidential & Proprietary
![Page 12: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/12.jpg)
12Confidential & ProprietaryConfidential & Proprietary
How it helps
» Manage multiple social channels such as Twitter, Facebook, Google+ and others
» Monitor what people are saying & respond instantly
» Monitor performance on various social media
» Build customer relation and increase brand image
![Page 13: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/13.jpg)
13Confidential & ProprietaryConfidential & Proprietary
Get more leads
» Monitor and respond to conversations on various social forums
» Improve communication and collaboration with assignments
» HootSuite allows to delegate responses to different team members
» Send private message to each other» No need to share Twitter password with
other team members
![Page 14: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/14.jpg)
14Confidential & ProprietaryConfidential & Proprietary
Customer Service
» Delegate customer messages to different team members
» Can post a quick update on multiple twitter accounts, facebook, Google+
» Useful messages can be sent in an emergency
» Messages sent through DM can be used as FAQ
![Page 15: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/15.jpg)
15Confidential & ProprietaryConfidential & Proprietary
Measure ROI
» Export report in Excel and PDF format
» Graphical representation of new followers, re-tweets, mentions etc.
» Geographical information engaged in social conversation
![Page 16: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/16.jpg)
16Confidential & ProprietaryConfidential & Proprietary
This is how it Looks Like
Twitter Google+LinkedIn
![Page 17: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/17.jpg)
17Confidential & ProprietaryConfidential & Proprietary
OH, YES! IT’S FREE.
![Page 18: HootSuite: Complete Social Media Management Platform](https://reader035.vdocument.in/reader035/viewer/2022070516/587129981a28abe4448b6d37/html5/thumbnails/18.jpg)
18
YouThank
UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: [email protected]
Visit us at www.erevmax.com
YouThankUK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
Visit us at www.erevmax.com
Confidential & Proprietary