hope is not a strategy gfa
DESCRIPTION
Balance for Fruitful Christian Fundraising. HOPE IS NOT A STRATEGY GFA. DILEMMAS OF SMALL (ER) CHARITIES. Limited resources Limited staff Limited skill ‘Competing’ with those who don’t have limited resources and staff Sorting out priorities God’s leading versus everything else. - PowerPoint PPT PresentationTRANSCRIPT
DILEMMAS OF SMALL(ER) CHARITIES
Limited resources Limited staff Limited skill ‘Competing’ with those who don’t
have limited resources and staff Sorting out priorities God’s leading versus everything else
PRINCIPLES vs. METHODS
Principles don’t change Not the American way
Methods change With region, culture, ministry life cycle,
goals Distinguish between the two Change methodology as needed Always Clarify principles
What I ‘stepped in’...
Sent from the US office in 2006 Develop the work Transition to being independent of US
office A very US organization An American from a ‘US organization’ 2500 sq ft building rent (2 staff) Ace Administrator in Gretchen Big organisation, Little office
Gospel for Asia 16,500 national missionaries in 10
nations Planting 17 churches every day 64 Bible colleges with over 6,000
students Broadcasting the Gospel in 110
languages Helping over 53,000 Dalit children Drilled wells for over 1800 villages Over 90 fund designations 100% goes to mission field
GFA’s Fundraising Model
Exposure/Acquisition Conversion Development Reporting and Retention Partner focused, Mission field centric Ministry oriented
Ends to an Ends Lots of prayer
GFA’s Fundraising Model
Exposure/Acquisition Conversion
Reporting and Retention Partner focused, Mission field centric
Prioritising
Ministry life cycle P vs. PC
(Production vs. Production Capability) 80/20 Fly Wheel vs. Doom Loop
The hole I dug...
Started the Development engine running Website, Conferences, Meetings, etc.
Dealt with inefficiencies Ditching the US database Sorting/ mail equipment, etc.
Gretchen called to the US Poor transition to new database Overwhelmed by amount of new work
A look at 2006
£584,000 income (normalised) 1,343 Donors 1,214 ‘Partners’ £268,000 Sponsorship funds
The Numbers
2006 2009 Increase Avg Increase
Income £584,000 £1,072,000 £488,000 18%
Donors 1343 2595 1252 20%
Partners 1214 1937 723 14%
Spons Income
£268,000 £445,000 £177,000 15%
Sponsors 852 1379 527 15%
So what happened? Lots of Ups and Downs Lots of prayer
Hope is not a strategy but prayer is Focused on faithfulness Eliminated inefficiencies Kept focus on priorities Developed each aspect of our
fundraising model Understood our strategic life cycle
What’s right and wrong?
Excellent Exposure/Acquisition Add value
Poor Conversion Higher costs, both financial and staff Poor follow-up (3% conversion)
Part of this is ministry life cycle Felt it best to keep fly wheel spinning
18% growth vs.???
So what’s next?
Branding Enhancing all conversion activities
Re-writing follow-up series Email follow-up Improve Free Book offer
Better qualifying Stronger Messaging
Developing other methods of Acquisition